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Legacy DNA Marketing Group - Healthcare Marketing Agency
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Full-Service Healthcare Marketing Agency
Full-Service Healthcare Marketing Agency

77 followers
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A gap exists between the wide variety of mobile health applications in the marketplace and the number that address the needs of patients who could benefit the most, a new survey found. Ubiquitous smartphone ownership presents the possibility that mHealth apps can aid high-need, high-cost populations in managing their health. But mHealth apps have yet to make a difference in helping these patients. Click here to read more! #HealthcareMarketing #mHealth #MarketingStrategy
http://hubs.ly/H05vdvf0

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Whether you’re a health tech startup, a specialty pharmacy, a behavioral health company, or a physician medical practice, there’s a place for your brand in the realm of mobile marketing. If you know your audience, master your tools, and build a strategic marketing plan, the sky’s the limit. Click here for more information! #HealthcareMarketing #MobileMarketing #mHealth #HealthcareApps

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We currently see highly varied uses of mobile solutions in healthcare, from clinical applications to managed health, and perhaps even more diversity in the users themselves and how they engage with mobile healthcare. Too often, these users are treated as monoliths that either do or do not use mobile health solutions. But in order to see true gains in mobile adoption, more precise segmentation and understanding of these users is essential. Read more here! #HealthcareMarketing #mHealth #HealthcareInnovation
http://hubs.ly/H05vdtQ0

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As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year, Google fielded more than 28 billion health-related queries in the U.S. alone, and approximately 25% of those searches were ultimately resolved by an advertisement. Click here to read more! #HealthcareMarketing #DigitalMarketing #MarketingStrategy
http://hubs.ly/H05txFG0

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A buyer persona, also called a marketing persona, is a fictional, generalized representation of your ideal customers. Personas can help marketers to internalize those who fit the bill and relate to them on a human level instead of just another fish in the sea of consumerism. This can give tremendous value and depth to your product development, marketing efforts, customer relations… you name it! Click here to read more! #HealthcareMarketing #BuyerPersona #MarketingStrategy
http://hubs.ly/H05txFY0

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Efforts of pharma sector to leverage the benefits of social media tools to widen their customer base, strengthen customer relationship and enhance brand performance further fuels the usage of social media pharma and healthcare marketing. Other major aspects favorable for pharma sector are building investor relations, corporate communication and customer service at the corporate level. Click here to read more! #HealthcareMarketing #PharmaMarketing #SocialMediaMarketing
http://hubs.ly/H05tyj-0

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Consumerism in healthcare is not yet at tsunami-level force, but it clearly represents an imminent and undeniable disruption in healthcare’s traditional business models. It is only natural that this trend is putting tremendous pressure on heads of marketing. It is also challenging CIOs to bring their expertise to bear, and to clearly articulate the role IT can play as healthcare organizations seek to transform the way they engage with their customers. Click here for more information! #HealthcareMarketing #MarketingSTrategy #HealthcareTech

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Healthcare as we’ve known it in the past has operated on a system where providers and payers have focused on pushing products and services quickly. The name of the game was volume. But in an increasingly consumer-driven landscape, the game is shifting toward value as its priority as healthcare morphs into a market-like ecosystem. For more information, click here! #HealthcareMarketing #HealthcareConsumerism #MarketingStrategy

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The smartphones that nearly all Americans carry could transform how people manage their health, especially for the tens of millions who have chronic conditions or complex health needs. But a new study suggests that app makers are falling short on many counts when it comes to actually serving those who could get the most benefit from mobile health, or mHealth, apps. Read more here! #HealthcareMarketing #mHealth #HealthTechnology

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As marketers plan for the year ahead, it's time to start highlighting the top trends for marketers for 2017. Check out these top 5 marketing trends to watch, courtesy of intelligence tracked by Catalyst Alerts. Click here! #HealthcareMarketing #MarketingTrends #Top5MarketingTrends2017
http://hubs.ly/H05s1st0
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