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This is a #mustread  from +martin shervington 
The psychology of 'community engagement' on Google+
Extract: "Many of us live by the concept of ‘engagement’ when it comes to Google+. We post relatable content and people who relate respond with +1s, comments, shares. In turn, our ‘connections’ form within our personalised networks.
With communities, however, it means we ‘go somewhere’ - a ‘place’ where content eddies around, as if part of the ‘stream’ is diverted i.e. people post directly to the community where they would have posted into the stream beforehand; or new information flows into a community that would not have otherwise been posted. The more engagement, the more energy there exists in that part of the swirling eddie of information." Read more on the blog...
Ron Scroggin's profile photo
Converse, don't broadcast, is the really important point. Owners and moderators might have to prime the pump though.
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