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This is a #mustread  from +martin shervington 
 
The psychology of 'community engagement' on Google+
Extract: "Many of us live by the concept of ‘engagement’ when it comes to Google+. We post relatable content and people who relate respond with +1s, comments, shares. In turn, our ‘connections’ form within our personalised networks.
With communities, however, it means we ‘go somewhere’ - a ‘place’ where content eddies around, as if part of the ‘stream’ is diverted i.e. people post directly to the community where they would have posted into the stream beforehand; or new information flows into a community that would not have otherwise been posted. The more engagement, the more energy there exists in that part of the swirling eddie of information." Read more on the blog...
#communities  
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Ron Scroggin's profile photo
 
Converse, don't broadcast, is the really important point. Owners and moderators might have to prime the pump though.
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