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Lee Smallwood
Works at NOD3x™
Lives in Buckingham, UK
71,307 followers|15,417,047 views


Why are Google+ using view counts?

Good question with a great viewpoint from +Mark Traphagen

Why Does Google+ Have View Counts Now?

In this 5 minute video from the +Stone Temple Consulting Here's Why series, +Eric Enge asks me to explain the new Google+ view counts that show on most profiles and pages. 

For more about Google+ view counts, see


ERIC: So Mark, recently Google+ added view counts to your profile pages and hovercards, right? Why did they do that?

MARK: We now see view counts on Google+ pages and profile. If you go to someone's profile of page, and you look in the upper left-hand corner on the cover photo, you'll see two metrics, if the user chooses to display them. One is a follower count (which we've seen before; it formerly said "people who have you in circles"), and then views. 

The new one, though, is the view count, so let's talk about first what that is. What are these views? What we've learned from sources at Google is that it's a total of all of the views of basically three things:

1. Your profile or page, if somebody actually opened that and looked at it.
2. All of your posts.
3. All of your images.

Now with posts and images, it's really what we call in the online world an "impression," meaning that it appeared on someone's screen. It doesn't necessarily mean that they focused on it, that they clicked on it, it just appeared on their screen, even if they were scrolling by. If a post or an image comes by while they're scrolling, that counts as a view, which in part explains why some people's view counts are very large. A lot of people were surprised when they saw their view counts. 

So that's basically what it is.

ERIC: Why do you suppose they chose to start displaying this?

MARK: Well, I have a theory about that. I believe that when Google exposes something to us, a piece of data, that they always have an intentionality behind that. They want to give us that information for some reason. 

So I pondered about this. Why would they now be emphasizing view counts? Here's what I think. When you look at the view counts, first of all, as I said, for many pages and profiles they're very large, it's a very high number, especially in proportion to the number of followers. So on a very simple level it might be a way of encouraging people who use Google+, that a lot more people are seeing their stuff (potentially) than they might have thought.

Most of us, of course, tend to focus on the information right in front of us. We put up a post, and we got 4 comments and 5 +1's, and, "well, that's that!" What we don't realize is that reshares of that post, or even +1's since last July, can be pushing that post out to hundreds or even thousands of people. That's where those big view numbers came from. So the first thing would be encouragement. Sort of a pat on the back acknowledgement that your reach on Google+ is more than you think.

The second thing is, I think, what I've called Google User Behavior Modification (GUBM). They use these metrics, they put out information, because they want us to change our behavior. I believe that they want to see less concentration on people just chasing after follower numbers, which can be gamed in various ways. People buy fake followers or get massive circle shares schemes going.

In order to get a view count, you actually have to be posting something on Google+. You have to be putting up posts or images. You have an incentive to do posts or images that people will want to engage with, that they'll reshare, that they'll +1, so that view count goes up. So they're pushing engagement.

ERIC: So the first part was really a marketing piece, which is, "let's show that Google+ has a lot of value." That's like seeing a lot of page views or impressions, as you said. So that's interesting, and then the second part is, OK, let's put some reality in the system, so that people can compare impression or view counts, and get less focused on this
follower count, because too many people are gaming that. 

MARK: And that's better for the users, and better for Google. If users are happy, if they're seeing content going by in their streams, they're going to feel better about Google+, they're going to want to use it. It overcomes that "ghost town" image that Google+ has had in the past. So it's pushing a win-win that they hope will be for the benefit of both the users and the network itself. 

Keep up to date with Stone Temple Consulting's constant updates on what works (and what doesn't!) in digital marketing!

Subscribe to our YouTube channel and get updates on future Here's Why videos, as well as our two weekly Hangout shows: The Digital Marketing Answers Show and the Digital Marketing Excellence Show:

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Mark Barrus's profile photoRebecca Wardlow's profile photo
+Lee Smallwood I think you also really stumbled on to something else very helpful, and that's the transcripting of Hangouts and videos. 
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We owe a lot to Shakespeare and how we express ourselves

But did you know how much?

Via +Robert Partridge
Happy Birthday Shakespeare 
Debashish Samaddar's profile photoNick Rink's profile photoTessa Keough's profile photoJohn Dietrich's profile photo
Interesting. I did some research last night to prepare for a eulogy speech tonight for a speech class I am taking. Thought it was neat that he was born on 4/23 and died on 4/23. Have to say I didn't realize there were a lot of  anomalies and facts about him. 
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Lee Smallwood

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Happy St George's Day

h/t +Paul Simbeck-Hampson 
Happy St. George's Day

As our family story goes, if I'd been born six minutes earlier I'd have been christened George. And although I quite like the name George, I'm rather thankful that I hung in there for those extra six minutes as I much prefer Paul.

St. George continues to play an important role in my life and every year on his feast day I take some extra time to reflect on what can be learnt from his exciting story.

In this account, George must have been very thankful for the enchanted orange trees :)

"As soon as the dragon saw him it rushed from its cave, roaring with a sound louder than thunder. Its head was immense and its tail fifty feet long. But St. George was not afraid. He struck the monster with his spear, hoping he would wound it.

The dragon's scales were so hard that the spear broke into a thousand pieces. and St. George fell from his horse. Fortunately he rolled under an enchanted orange tree against which poison could not prevail, so that the venomous dragon was unable to hurt him. Within a few minutes he had recovered his strength and was able to fight again.

He smote the beast with his sword, but the dragon poured poison on him and his armour split in two. Once more he refreshed himself from the orange tree and then, with his sword in his hand, he rushed at the dragon and pierced it under the wing where there were no scales, so that it fell dead at his feet."


Read more about St. George on Wikipedia:

Paul Simbeck-Hampson's profile photoLee Smallwood's profile photoCraig Deakin's profile photoMick Sharpe's profile photo
+Mick Sharpe it was the early 70s, so anything would have been possible, though I think my parents were looking for a strong Christian name.

Quite like St. Ringo of Merseyside... ;)
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Lee Smallwood

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Happy Birthday to my darling wife Polly

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Happy Birthday Polly &many more blessing one's to come as well wonderful.
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Lee Smallwood

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In his circles
2,990 people
Have him in circles
71,307 people
Unsure about Google+ Hangouts? +martin shervington's got your back

Google Hangouts.
Just about everything you'll need to know...
Jan Friman's profile photomartin shervington's profile photoJenna Christopherson's profile photoNick Rink's profile photo
+Jenna Christopherson that's because the content is spot on!
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Lee Smallwood

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Editorial #Fail - I mean REALLY???

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Why We Need To Use  #TechForGood  Get your tech showcased!

We're calling for inspirational people, startups & companies!

Are you - or someone you know - using tech to create social impact?

Obviously being a TechHead, this interested me...

Watch this video and let them them know who you are...!

Link to their YouTube channel... ->

Are you in? 

Pinging (as I know you're involved in startups or know people that are which may be interested) +Amanda Blain  +Sophie Wrobel +Max Huijgen +Gideon Rosenblatt +David Amerland +martin shervington +Chris Macidis +Ben Fisher +CircleCount +Able Lawrence +Christine DeGraff 
Jose Rodero Vaquero's profile's profile photoLORI NEVERS's profile photoMonika Schmidt's profile photo
Thanks +Lee Smallwood. How'd you run across this? 
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Lee Smallwood

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Relaxing Birthday Walk followed by an amazing lunch at the Hoste Arms, Norfolk

_(highly recommend them - totally dog friendly and amazing food)_
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Happy Bday
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Lee Smallwood

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Doh(!) my bad! I broke +Netflix 
Rusty Ferguson's profile photoGreg Loechel's profile photoDennis Brown's profile photoChristina Blount Presnell's profile photo
O, goodness don't upset him further!!>>It's Netflix is is fault..(I hope.) 
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In his circles
2,990 people
Have him in circles
71,307 people
NOD3x™ founder / digital media consultant / Editor for imassera
• Social network analysis (SNA) see +NOD3x • Devising social media strategy and implementation • Inbound marketing tactics • Permission based marketing • Mobile marketing • Direct / data / digital integration • Social marketing (social search, social signals) • Search Engine marketing (SEM) • Search Engine Optimisation (SEO) • QR code integration (Quick Response codes) • Market segmentation • Brand management • Campaign management, • CRM, eCRM, • A/B split testing • Multivariate testing (Taguchi) • Metrics & analytics
  • NOD3x™
    Founder, 2011 - present
    Editor, 2013 - present
  • digicoms
    Digital Media Consultant, 2010 - present
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Friends, Networking
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Joining the dots... literally!

People I do stuff for

Coca-Cola, Audi, Financial Times, Audi, Mizuno, Nokia, Carlsberg, Island Records, Virgin, Pizza Hut, Sarah Beeny, K-Swiss, Axa, Costa Coffee, Stella Artois, Rachel's Organic, Hornby, Hollywood Bowl, May Gurney, TalkTalk, Orange, Kwik-Fit, Corsodyl, Primark, Ericsson Money, Campari, Dow Jones, Huggies.

Launched +NOD3x  ( July '12, an online application that visualises individuals connections and engagements across Google+, YouTube, Twitter, Facebook, Linkedin, Blogs and the wider web. Free to use for all G+users 

Circles You Could Add Me To

- SNA (Social Network Analysis)
- Big Data / Data Mining  / Analyst
- Social Media

- Social SEO
- News
- Social Search
- Nerd / Geek
- Guitarist / Musician
- Rugby Fan
- MBA Grad
- Professional Speaker
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And I'll be astonished if you've read this far... but thanks if you have :)

Always up for a good chat so don't be shy - say hi ;)

Cheers for reading

Lee x

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I make a good Thai Green Curry
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Buckingham, UK
San Francisco - Malta - Paris - Bath - London - Germany
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Both Polly and I love the Queens Head. A traditional country pub: great food, good ale fantastic staff. Not far from Stowe and well worth going to after a walk around the national trust grounds! Highly recommended.
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We've used Ganderton's for both our vehicles since moving to the area. And they provide a very reliable service. They even fix an issue with a sensor from an airbag and the engine 'warning light that we had been told 'couldn't be fixed' I can highly recommend them.
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What can I say, Rick from Garret Guitars is the definition of customer service. I ordered my 22 year old PRS from him and he went out of his way to to get it to me in 2 days - so that I had it for my Gig. The guitar is excellent - and everything he said it would be - and so much more. It's always challenging when buying a guitar without even seeing it or playing it - but Rick really makes you feel secure in your purchase. I can't recommend him or Garret Guitars enough
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
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