Hangout Hosts and talk with special guests and about some of the "Google Essentials" available for your business. Here are some of the key discussions in this hangout:
What are the top Google tools that you would recommend small to medium sized businesses focus on for their business?
03:50 : Ammon highly recommends businesses use Google Adwords to drive traffic immediately - "a traffic system that isn't dependent upon algorithms"; he also talks about the need for analytics ("definitely"), but not necessarily Google Analytics as it needs to be customized to be useful for most businesses. Meaningful data is the only data that is going to help your business; therefore, he recommends getting an expert onboard to set it up for you if you aren't sure of what you are doing.
08:05 : Martin reminds us that you must ask "What is the strategy for my business?" before he can recommend which tools to use first; however, he highly recommends that most businesses, especially local businesses, should take advantage of a free Google+ Business Page and should be sure to optimise their websites to get conversions.
12:30 : Nick gives a recap up to this point and Ammon also recommends using Google Webmaster Tools for a basic website health check.
15:15 : Martin talks about Google Search on mobile and how it is integrated with Google Local/Google Plus.
18:04 : Ammon talks about what will happen in Google Search and Google Mobile Search if a site is not mobile-friendly . He talks about responsive design and how it can be a "one size fits all" that doesn't always take the users' "motive" into account.
20:25 : Martin answers the question "Should a small business be creating content?" Short answer: "Content needs a community built around it in order to amplify it in search."
23:32 : Nick reminds us that with all these tools available, if they are not strategically important, don't worry about them.
23:45 : Martin gives an example of how he creates multiple pieces of content around a specific search term and as part of an overall strategy.
26:10 : Ammon reminds us that we have gotten so used to free resources that we have forgotten that sometimes we need to spend money and invest in our businesses.
26:53 : Nick talks about the potential for rolling Google+ Hangouts out to a wider audience and asks Ammon how businesses can take advantage of them.
29:55 : Lee makes a bold prediction about Google+ Hangouts!
#Adwords #Adsense #Search #RWD #GoogleSearch #GooglePlus #GoogleLocal #WebmasterTools