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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
32,334 followers|923,914 views
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Lee Odden

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Without question, brand authority is essential for integrated marketing success.

Here's how 15 top influencers define authority for marketing including: Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, Chris Brogan, Sonia Simone, Michael King, Jerod Morris, Pamela Wilson & Scott Brinker.  All are speakers at Copyblogger Media's Authority Rainmaker conference in May. http://tprk.us/1HqCiRa 

Of course, winning with authority for marketing isn't the only prize. We're also giving away a free pass to Authority Rainmaker too. Check the post to find out how. 
"I fight authority and authority always wins" So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself? Today there ...
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Normally +Jim Banks that is the case. I've tagged people here hundreds of times. But it hasn't been very productive as of late, hence this test without tags. :) 
 
How are brands creating responsive content campaigns to build marketing momentum? Here's how Symantec is doing it.  

This is a liveblog of Alix Hart's presentation at a recent +Minnesota Interactive Marketing Association event.
Creating demand relevant with content to your target audience in real-time is both a challenge and an opportunity for B2B marketers. But that is what Alix Hart, Acting CMO at Symantec is doing wit...
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What are you: a brandividual or an influencer? Companies need both and here's why:
From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identif...
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I wouldn't disagree +Alex H Yong that PR folks don't have links as their priority. It is definitely a lost opportunity and a missed metric for evaluating which influencers to work with. But dropping 3 links in one comment? Only a SEO wearing link flavored glasses would do that. :)

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Thanks to +Daniel Pink for this interview on leading with authority influence and inspiration. This is the second in a series leading up to the Authority Rainmaker conference in Denver, May 13-15.

See you there?
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Yes...I'm going, Lee! It will be great to see ya. 

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Info on the presentation I'm giving at Social Media Marketing World in San Diego - Repurposing on Purpose: How to get more value out of content marketing investments, greater reach and better results through personalization of modular content.
Many digital marketers will say that it is challenging enough to produce quality content marketing assets. Doing so in quantity adds whole new layers to the problem. A recent Content Marketing Institute study showed that 54% of B2B marketers said that they were “very challenged” when faced with ...
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Dr. Evil, Authority and a Clever Interview
At the Authority Rainmaker conference in Denver this May, Copyblogger Media's +Sonia Simone is presenting: "Dr. Evil’s Guide to Landing Page Design". Sounds like a can't miss presentation don't you think? 

In the meantime, here's a clever interview Sonia did with me on how to win the marketing game with Authority. 

If you want to skip the interview (don't, it's good) and go right to the #marketingconference  info, here you go: http://tprk.us/trar15
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Check out the top Online Marketing News this week from +TopRank Online Marketing 
STUDY: Different Engagement for Different Types of Content on Facebook - Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has ...
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Here's a new report on measuring the real business impact of content marketing from +Altimeter Group. It includes case studies from Seattle Seahawks, Stouffer’s, Unilever, Sony, and Domino’s: http://tprk.us/1HXnElz  

Well done +Rebecca Lieb & +Susan Etlinger!
It's safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs. But to what end? Content can create impact for a...
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Very useful collection of #contentmarketing ebooks from Kapost, NewsCred, Contently, Percolate, TrackMaven, Marketo, Uberflip, Scripted and others. 
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn't...
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Need some inspiration for your content marketing? Say hello to the content marketing bundle of awesome:
The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research. But the problem with most content marketing efforts isn't...
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Great share - cheers +Lee Odden 
 
There's a lot of hype and not enough substance when it comes to content marketing in the B2B world. And that leaves practitioners wondering, "What's really working in B2B content marketing?"

To help answer that question, here are 20 campaign examples with performance data from EMC, Microsoft, Panasonic, Experian, Marketo, Dell, SAP and more: http://www.toprankblog.com/2015/03/20-b2b-content-marketing-examples/

(via the 2015 B2B C2C Killer Content Awards)
We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content ...
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This is great, +Lee Odden​! Great content ideas and results. Congrats on being named to the list. Regards to +Susan Misukanis​ and the Top Rank team!

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What is Google's "Streams" product? G+ reorg: 
So far, the site is being split into two entities: Streams and Photos. More changes could come.
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Google + has always seemed more like a collection of Forums or Reddit than Facebook competitor to me.   Interested to see where this heads. 
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In his circles
1,251 people
Have him in circles
32,334 people
Pak Lora Munazar's profile photo
sagar khan's profile photo
Brett Bumeter's profile photo
Howard Carroll's profile photo
Aleksandar Ivanovski's profile photo
Alex Collins's profile photo
Parker Jones's profile photo
Marcus Kaiser's profile photo
Roberto Micozzi's profile photo
Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male
Story
Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
Places
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Currently
Minneapolis