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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
40,653 followers|1,045,950 views
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Lee Odden

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Looking for a group of marketers to follow? Here's a fun list from Marketo:
As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year's resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to f...
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3 essential tips for CMOs to be more active and effective on social networks: http://www.toprankblog.com/2016/09/social-cmo/
Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies lik...
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Lee Odden

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If you're a B2B marketer, this free, online #mktgnation event from +Marketo is a must-see tomorrow. You can still register!

I'm presenting along with senior execs from Marketo, Visa, Forbes, Facebook, Blue Cross Blue Shield, Everstring, Uberflip, Engagio, Vidyard, Conductor, LookBook HQ and more: http://events.marketo.com/marketing-nation-online/2016/home/
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Lee Odden

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How does Dun & Bradstreet approach digital marketing? What are the future trends and top priorities for 2017? Find out in this new interview with Josh Mueller, SVP Global Marketing at D&B: http://www.toprankblog.com/2016/09/digital-marketing-spotlight-josh-mueller/
Meeting and getting to know smart digital marketers is easily one of my favorite things about working in the marketing industry. I first meet Josh Mueller when he was at Director of Digital Market...
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Lee Odden

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Should CMOs be active on social networks? I asked a brand CEO, CMO and a Senior Marketing Director as well as an agency Chief Engagement Officer. Here's their advice and my own in my first column for Adobe's CMO.com: http://www.cmo.com/features/articles/2016/9/1/three-steps-to-personal-social-media-success-for-cmos.html#gs.e8O8WFQ

BIG THANKS to Jeremy Thompson, Will McInnes, John Watton and Stephen Waddington for their contributions! 
Should senior marketers be active on social networks? The answer from the CEO, the CMO, and the agency head is a resounding yes. Here’s how to do it.
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How does Bank of America approach content marketing?
Get a peek from #CMWorld  keynote speaker, John von Brachel, SVP and Content Marketing Executive at Bank of America.
In this new interview, we talk about:
- How his editorial background with Time Inc and other publications prepared him for content marketing
- How to get executives to participate in brand content programs
- Insights into integrated, audience-centric content
- Predictions for the state of brand content by 2020
This is the 3rd in a series of interviews we've published in the run up to the 2016 Content Marketing World conference in Cleveland Sept 6-9.
http://www.toprankblog.com/2016/08/interview-john-von-brachel-bank-america/
One of the most valuable resources for just about any company is the talent, expertise and insight from internal experts and executives, especially when it comes to content marketing. However, und...
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Did you know? 38% of content marketers rarely use data and 45% of content marketers don’t target their content. (Conductor)
Check out: The Importance of Data-Informed Content Marketing https://www.linkedin.com/pulse/importance-data-informed-content-marketing-lee-odden
After surveying over 750 B2B and B2C marketers on content marketing topics ranging from the editorial process to competitive insight to SEO skills, the folks at Conductor reached out to me with a few
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Want to know more about influencer marketing? Here's a liveblog of my latest keynote presentation: How to Win Social Friends & Influence Your Customers http://www.toprankblog.com/2016/09/influence-your-customers/
In his keynote at the Social Media Rockstar event yesterday, TopRank Marketing CEO Lee Odden opened with a heartwarming story about building influence. For anyone who doesn’t think that buildin...
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In case you missed it, here's a wrap-up of my presentation at Content Marketing World on how brands can get the most out of hiring a content marketing agency: http://www.toprankblog.com/2016/09/content-marketing-agency-investment/

This post and many others were liveblogged from the conference by Ashley Zeckman of TopRank Marketing.
Each year, brands are investing countless hours and thousands if not millions of dollars in marketing to prospects and current customers with content. Often times, internal marketing teams are fin...
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This week Content Marketing World kicks off and what better way to become familiar with the speakers than this list of 50 most influential content marketers: http://tprk.us/50cmw16
Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something ab...
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Need content marketing inspiration? Here's a must-read list of our 10 most-popular content marketing interviews featuring quotes and takeaways from Ann Handley, Stephanie Losee, Jonathon Colman, Joe Pulizzi, Jason A Miller, Carlos Abler, John von Brachel, Jeannine Rossignol, Rishi Dave and Michael Brenner.
Content Marketing continues to drive marketing strategy for many companies and yet, most companies don't document that strategy. The result? Marketing departments are challenged to create a variet...
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What do you get when you combine user generated content and Instagram? A great way for B2B marketers, yes I said B2B, to connect with their community and inspire great content at scale.

Here are 6 examples of B2B brands doing just that by +Caitlin Burgess of +TopRank Marketing.
With more than 500 million monthly active users and a whopping 300 million daily active users, Instagram’s popularity and growth presents large and small brands with a huge opportunity to connect ...
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Lee's Collections
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Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis
Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male