This eBook is a great example of a co-created content effort with industry influencers that includes insight from:
, Senior Manager Content Marketing at LinkedIn
, CEO of Copyblogger Media
, Chief Content Officer at MarketingProfs
, LinkedIn Expert & Author
, CEO of TopRank Online Marketing
, Co-Founder at TOPO
, Founder at Maximize Social Business
, VP of Content at HubSpot
, Founder of Feldman Creative
, Head of Strategy at NewsCred
, Head of Strategy at King Content
, President, Global Digital Data and Analytics at Starcom MediaVest Group
, Chief Marketing Officer at Spredfast
and several more.
Advice is rich and covers everything from an illustrated guide to optimizing your LinkedIn profile to connecting with influencers to nurturing leads.
Disclosure: LinkedIn is a client of TopRank Online Marketing.
BIG thanks to +Jim Greenway & +Seth Lieberman
There's info on early whirly bird rates for the MarketingProfs B2B Forum too - I hope to see you there!
- TopRank Online MarketingCEO, 2005 - present
- Misukanis & Odden Public RelationsPresident, 2001 - 2005
- GSNVP Online Marketing, 1997 - 2001
Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition.
A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).
With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations.
I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.
These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.
Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.
On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.