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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
40,682 followers|1,035,119 views
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Lee Odden

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Repurposing content is definitely an art/science thing.
Here are 5 ideas for you:
1. Start by going modular
2. Be the best answer with hub and spoke
3. Cook microcontent into a meal
4. Explore thematic interviews
5. Flavorize your best performers
Read the whole enchilada (or should I say watermelon) here:
https://www.b2bmarketing.net/en/resources/blog/5-tips-finding-repurpose-your-content-marketing-strategy
TopRank Marketing's Lee Odden shares essential tips to help you get the most from content investments.
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Lee Odden

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How can you elevate your content marketing to the next level? Check out my latest interview on Adobe's CMO.com about influencer content.
“Good content marketing is about creating not only really useful information, but an ‘info-taining’ and satisfying experience,” says founder and CEO of the U.S.-based digital marketing agency.
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Lee Odden

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SEO and Content doesn't need to be difficult, especially if you have a cheat sheet:
It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content m...
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Lee Odden

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If you work in healthcare marketing, check out this free webinar on June 29th on creating a patient first marketing strategy:
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulati...
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Lee Odden

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Good question - where does Pinterest fit in the Insta-Snap-Blab social media mix? +TopRank Marketing's +Caitlin Burgess answers here: 
Is Pinterest still alive? With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking. The answer? ...
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Lee Odden

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Top Marketing News this week: The State of Digital Marketing, Twitter Characters, Silent Video and more:
CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic] In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail,...
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Lee Odden

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How does the Head of Content at Visa approach content? Check out my latest interview with the smart and amazing Stephanie Losee.

This is part of a series of keynote interviews in the run up to +Content Marketing Institute's Content Marketing World conference coming up in September. Will I see you there?
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication,...
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Lee Odden

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Beyond IoT, VR and growing organic invisibility, what are some practical areas of focus for social media marketing now and into 2017? Here are 9 suggestions:
Social media is always evolving, what's next? That's the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates - IoT, VR, and
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Hey UK friends, anyone attending the Digital Marketing World Forum event in London next week?
The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.
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Lee Odden

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If you want a demystified no BS view of influencer marketing, take a listen to this interview +Michael Stelzner did with me for the Social Media Examiner podcast. Influencer Marketing: What You Need to Know to Get Started. It includes tactics, tools and some great resources too.
Social Media Marketing Podcast 201. In this episode Lee Odden explores influencer marketing and what you need to know to do it well.
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For content planning so easy your Grandmother could do it, check out TopRank Marketing's latest influencer ebook featuring recipes for content success from:
Joe Pulizzi
Amy Higgins
Jeff Julian
Kevin Hunt
Juntae DeLane
Ann Handley
Jay Baer
Jay Acunzo
Carlos Abler
Brody Dorland
Celia Brown
Chris Moody
Heidi Cohen
Cory Edwards
Claudine Bianchi
Jason A Miller

Wow, what a roundup!

This ebook was created for our client, Divvy HQ and thanks goes to their team and ours for a great collaboration!
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restau...
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Lee Odden

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Need some good advice on content marketing? Check out these tips from Guy, Ann, Jeff, Joe and moi.
Want to become a better content marketer? Learn from these 5 influencers.
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Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male
Story
Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
Places
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Currently
Minneapolis