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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
32,044 followers|909,054 views
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We recorded the #SimplySocial Podcast on Content Marketing Strategy with +Simply Measured and here's how it turned out: http://tprk.us/1BW0psu
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Wow! Thank you!

Lee Odden

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From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing Wo...
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Lee Odden

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Nice piece here by +Heidi Cohen on content marketing: 
Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan.
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Lee Odden

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From James: Today's post the first in a series of four TopRank Blog posts on social media marketing. Staff members are contributing posts for a to chance live-blog from Social Media Marketing Worl...
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Excellent read! Thanks for sharing, +Lee Odden :)

Lee Odden

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I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on. In fact, I’ve done this so long that I have it do...
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Break free of the sales cycle and go full funnel marketing with this new (free) eBook from +LinkedIn. It includes end to end B2B marketing advice on using LinkedIn to reach prospects throughout the entire buying process plus info on the new LinkedIn Lead Accelerator. 

This eBook is a great example of a co-created content effort with industry influencers that includes insight from:

+Jason Miller, Senior Manager Content Marketing at LinkedIn
+Brian Clark, CEO of Copyblogger Media
+Ann Handley, Chief Content Officer at MarketingProfs
+Viveka von Rosen, LinkedIn Expert & Author
+Lee Odden, CEO of TopRank Online Marketing
+Craig Rosenberg, Co-Founder at TOPO
+Neal Schaffer, Founder at Maximize Social Business
+Joe Chernov, VP of Content at HubSpot
+Barry Feldman, Founder of Feldman Creative
+Michael Brenner, Head of Strategy at NewsCred
+Todd Wheatland, Head of Strategy at King Content
+Lisa Weinstein, President, Global Digital Data and Analytics at Starcom MediaVest Group
+Jim Rudden, Chief Marketing Officer at Spredfast

and several more.  

Advice is rich and covers everything from an illustrated guide to optimizing your LinkedIn profile to connecting with influencers to nurturing leads. 

Disclosure: LinkedIn is a client of TopRank Online Marketing.
Disclosure: While this is an unpaid post, LinkedIn is a client of my agency, TopRank Online Marketing. It wasn't that long ago that most business marketers thought of LinkedIn purely as a pla...
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I'm told a hard copy of this encyclopedia is headed my way, right Jason? (The guy makes children and books faster.)

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I know there's a lot of content marketing advice floating around these days, but this is the good stuff: 
If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It's one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it comes to developing [...]
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Yours + 1

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From James: Today's post the second in a series of four TopRank Blog posts on social media marketing. Staff members are contributing posts for a chance to live-blog from Social Media Marketing Wor...
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My presentation from BMA Colorado's keynote event. Includes 3 case studies and a process for co-creating B2B marketing content with influencers. 
B2B Marketing presentation on co-created influencer content marketing by Lee Odden of TopRank Online Marketing given at BMA Colorado keynote event.
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#contentmarketing  success requires more than just "great content". Here are thoughts on creating channels of distribution, the value of being the "best answer" and a state of anticipation for what's next. 
For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer. This is especially true with business buyers. Acco...
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Hey B2B Marketers, need some inspiration to make marketing magic? Check out these 14 forward thinking quotes from Moz, Salesforce, Xerox, MarketingProfs, Marketo, LinkedIn, SnapApp and more.

BIG thanks to +Ann Handley +Jeannine Rossignol +Jon Miller +Jennifer Sable Lopez +Jason Miller  +Tom Webster +Kerry O'Shea Gorgone +Joel Book +Brian Massey +Susan Emerick  +Steve Garfield +Jim Greenway & +Seth Lieberman 

There's info on early whirly bird rates for the MarketingProfs B2B Forum too - I hope to see you there!
14 insights on B2B Marketing for 2015 and beyond from @MarketingProfs B2B Forum speakers. Contributors include: Ann Handley of MarketingProfs, Jeannine Rossignol of Xerox, Joel Book of Salesforce, Seth Lieberman of SnapApp, Tom Webster of Edison Research, Susan Emerick of Brands Rising, Steve Garfield, Jennifer Sable Lopez of Moz, Kerry O’Shea Gorgone of MarketingProfs, Jason Miller of LinkedIn, Jim Greenway of T.D. Williamson, Lee Odden of TopRa...
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People
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1,249 people
Have him in circles
32,044 people
Shailesh Patel's profile photo
Pak Lora Munazar's profile photo
Dustin DeTorres's profile photo
Chris Serafin's profile photo
Dragica Bogeska's profile photo
Jim Rudnick's profile photo
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Paul Chehade's profile photo
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Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male
Story
Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
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Currently
Minneapolis