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Lee Odden
39,920 followers -
Author, Public Speaker, & CEO of TopRank Marketing - Search, Social Media, Content & Influencer Marketing
Author, Public Speaker, & CEO of TopRank Marketing - Search, Social Media, Content & Influencer Marketing

39,920 followers
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Measurement is one of the top challenges for content marketers according to the annual report from Content Marketing Institute and MarketingProfs. Here are 3 ways content marketers can prove the value of their content to CXOs: http://www.toprankblog.com/2018/01/prove-content-marketing-value/

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Don't succumb to information overload and martech shock. Take a customer centric view of content marketing with these 3 universal truths and you will always be relevant, meaningful and effective. https://www.linkedin.com/pulse/3-universal-truths-content-marketing-lee-odden/
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Need inspiration around influencer marketing? Check out our top 10 influencer marketing posts of 2017: http://www.toprankblog.com/2018/01/top-influencer-marketing-posts-2017/

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It was a pleasure talking with +Justin Gray of LeadMD about influencer marketing and even cooler that it made their top 10 list for 2017.

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Join me and @ANAmarketers for a free webinar tomorrow 7/12: Influencer Marketing: Hype or Hope for B2B?

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Are User Experience and Content One and the Same?

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