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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
40,314 followers|1,030,463 views
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Lee Odden

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For content planning so easy your Grandmother could do it, check out TopRank Marketing's latest influencer ebook featuring recipes for content success from:
Joe Pulizzi
Amy Higgins
Jeff Julian
Kevin Hunt
Juntae DeLane
Ann Handley
Jay Baer
Jay Acunzo
Carlos Abler
Brody Dorland
Celia Brown
Chris Moody
Heidi Cohen
Cory Edwards
Claudine Bianchi
Jason A Miller

Wow, what a roundup!

This ebook was created for our client, Divvy HQ and thanks goes to their team and ours for a great collaboration!
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restau...
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Need some good advice on content marketing? Check out these tips from Guy, Ann, Jeff, Joe and moi.
Want to become a better content marketer? Learn from these 5 influencers.
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Want to learn more about account based marketing? Check out Josh Nite's post on +TopRank Marketing's Marketing Blog.
Sales and marketing should be BFFs. We might have different focuses and methodology, but the goal is the same for both departments: make sales and drive revenue. Too often, though, the relation...
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Hello? Is your content marketing a one-sided conversation? TopRank Marketing's Josh Nite sheds some light on adding conversation back to the content marketing mix.
It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s...
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Need B2B content marketing inspiration? Check out these 38 examples including campaign ROI from American Express, Dell, Waste Management, Cox Media, Optum, Cisco, Alcatel-Lucent, SAP, IBM, NASDAQ, Glassdoor, Demandbase, Oracle, LinkedIn, Thermo-Fisher Scientific, Salesforce, Zendesk, Comcast and more. 

Thanks to +Demand Gen Report and the #C2C16  conference for highlighting these companies in their Killer Content Awards!
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true...
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Social Media Marketing World #SMMW16kicks  off today and with multiple tracks every hour, choosing sessions is tough! 

To help, here's a list of the top 50 most influential speakers for "social media marketing" and what they're speaking on - hopefully it will help those attending with networking and which presentations to see. For those not attending, it's a great and diverse list of smart people to follow.  
One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, ...
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Top Marketing News this week: The State of Digital Marketing, Twitter Characters, Silent Video and more:
CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic] In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail,...
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Need help with your mobile marketing strategy? Here are 4 smart tips from +TopRank Marketing's +Kevin Cotch you can use right now:
I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier. I use my phone for t...
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How to translate marketing successes into wins you can communicate to your upstream executives:
In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety of KPIs: website t...
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Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing o...
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What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing #SMMW16  
Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to wh...
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We've added a little video to our weekly news roundup featuring the news commentary stylings of Joshua Nite and Tiffani Allen. Let me know what you think of their theme song! 
Infographic: How the Best and Brightest Millennials Live, Shop and Dream Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcu...
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Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male
Story
Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
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Currently
Minneapolis