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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
35,909 followers|978,881 views
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Lee Odden

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Predictive Analytics is still a new term for many digital marketers. That's why I connected with Microsoft Worldwide Enterprise Marketing CMO Lead, Jeff Marcoux to get the lowdown on predictive marketing and what's coming up in marketing technology. 

We talk about many other topics ranging from when enterprise marketers should outsource marketing to career advice for fast-tracking marketing executives. Jeff says he as one of the funnest jobs in the world too and he shares why. 

This is one of a series of ongoing interviews with client side digital marketing executives from major brands that I'm publishing on TopRankBlog. We have a pretty good queue built up, but if you have suggested topics or people you'd like to see covered, please let me know. 
What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happ
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We launched our new series of interviews, Digital Marketing Spotlight, today. First up: The awesome +Tami Cannizzaro of eBay (previously VP Marketing at IBM).

This series is about shining a spotlight (hence the name) on digital marketing success through strategy and tactics, operations and technology, best practices and examples plus career advice and a little social media fun.

Tami really delivers in this interview and sets the stage for the next one with Jeff Marcoux, CMO Lead at Microsoft.

Please check it out and let me know who you would like to see us interview in the future. 
Today we begin a new series of interviews with digital marketing professionals from the front lines of marketing to executives in the C-Suite. Our goal? To
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If you're in the digital marketing or PR field and are looking for upcoming conferences, here are 10 events in 7 cities my team and I are presenting at over the next 2 months: 
In the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what's working and what is not. Information overloa
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Lee Odden

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Creating content marketing authority takes more than publishing an eBook. Through a combination of Evergreen, Repurposed, Curated and Co-Created content, you can make SlideShare your content marketing secret weapon for building authority, audience and leads. 
Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be over
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Lee Odden

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It really is a matter of evolve or be left behind: PR professionals need to look beyond the simplicity of earned media towards a bigger role with owned media and content marketing. Here's why:
Whether you're considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective
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Excellent Lee. Well said!! In a previous work life, it was so difficult trying to get clients to look past earned media...uggh

Lee Odden

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Are all social media marketing tools created equally? Of course not - different tools work differently for a variety of situations and company types.

If you're considering changing or upgrading, we've updated one of our most popular list posts of social media marketing management tools here:
Tools make reaching social media marketing goals possible. Whether you're a soloprenuer or a multinational enterprise, it's nearly impossible to manage a social media marketing program without usi...
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I like it! Google's new logo.
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I'm OK with it. Not overwhelmed, but it's not bad, either.

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There's a huge digital marketing resource amongst the staff of your company, but how do you activate Millennials? Here's some great advice about that from some of the Millenials at +TopRank Online Marketing.
The dynamic in today’s workforce has changed, and some employers aren’t quite sure how to handle the shift. Millennials are different than any generation t
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We all get caught up in the shiny objects of digital marketing, but how well do you score on these tried and true fundamentals? Is your investment qualitative or cursory? Great post by +Ashley Zeckman .
Deciding where to invest your digital marketing budget can be overwhelming. Here are 4 areas where you should be devoting resources and budget.
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Does mobile make sense for B2B marketing? It does if your buyers are part of the 52% that use smartphones to research products for their businesses. Here are a few examples and quick tips for B2B mobile demand gen.
When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come t
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Ice cream + content marketing = winning metaphor! This a a great post today from +Ashley Zeckman on the TopRank Online Marketing Blog.
There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of to
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Content Marketing is so much more than attracting links and filling up social streams. 

So what is content marketing then? The planning, creation, and promotion of customer focused content that inspires measurable actions. What most marketers seem to miss is the measurement part. 

As part of our ongoing collaboration and engagement with Content Marketing Institute, we've published a series of "vintage Hollywood" themed content marketing resources featuring advice from top brands and industry thought leaders - all speakers at the 2015 CMWorld conference. 

Today we published the third of a triple feature focusing on content marketing. This most recent edition is all about measuring and optimizing content marketing ROI. 

Brand contributors include Kraft Foods, Xerox, LinkedIn, and CMI plus content marketing smarties like +Rebecca Lieb, +Michael Brenner, +Andrew Davis, and +Heidi Cohen.  

I've shared a few bits of advice myself too, ala "Don't let content ROI be your horror movie". I love themes and this ebook is rich with movie metaphors.

Check it out and I hope to see you in Cleveland this Sept for Content Marketing World :)

Thanks to our +Content Marketing Institute and the +TopRank Online Marketing marketing teams for a great job on this program! 
“Show me the money. Show me the money!” – Jerry Maguire In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World.
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Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male
Story
Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
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Currently
Minneapolis