Here's a nice collection of 12 content marketing tools with the key benefits, "wow factor" and a content marketing tip from each vendor.
The post is a collaboration between and featuring: Contently, Curata, DivvyHQ, Expion, GatherContent, Kapost, NewsCred, Oracle Content Marketing, Scoop.it Content Director, Scribe Content, Uberflip and Zerys.
BIG THANKS to Shane Snow, Michael Gerard, Brody Dorland, Albert Chou, Robert Mills, Jesse Noyes, Michael Brenner, Jeffrey L. Cohen, Guillaume Decugis, Jerod Morris, Hana Abaza and Steve Lazuka for contributing!
Missing on the importance of SEO is missing out on being able to connect with customers at the moment they need useful information from brands the most.
At the same time, the only thing worse that no SEO is all SEO. Find out how major brands are taking a balanced and integrated approach in this post co-created with these marketers:
* Alison Herzog - Dell
* Jeannine Rossignol - Xerox
* Todd Forsythe - EMC
* Tami Cannizzaro - eBay
* Jason A Miller - LinkedIn
* LaSandra Brill - Symantec
* Barbara Feinberg - McKesson
* Jeremiah Andrick - Logitech
* Michelle Killebrew - Prev IBM
* Kyle Peterson - Ingram Micro
* Leslie Poston - McKinsey & Company
* Andrew Mucci - Verizon Wireless
- TopRank Online MarketingCEO, 2005 - present
- Misukanis & Odden Public RelationsPresident, 2001 - 2005
- GSNVP Online Marketing, 1997 - 2001
Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition.
A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).
With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations.
I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.
These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.
Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.
On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.