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Lee Odden
Works at TopRank Online Marketing
Lives in Minneapolis
40,196 followers|1,017,557 views
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Lee Odden

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Get your digital marketing into shape: Why Your Digital Marketing Strategy Should Be Like A Well-Balanced Breakfast.
I start each morning the same way: After feeding my spoiled dog his morning delicacy of premium dog food, hamburger, rice and veggies, I go about making my morning meal. I know that this is a luxu...
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Lee Odden

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I am looking forward to this event where I am presenting on SEO for Content Marketers Feb 17th. See you there?

Content2Conversion 2016: A Who’s Who Guide for B2B Marketers http://tprk.us/1SVZGiR ‪#‎c2c16‬
Learn about about content strategy and demand generation from leading experts. Here are some of the top faces to look for at Content2Conversion 2016.
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Lee Odden

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Why Your Next Content Marketing Project Needs both Organic AND Paid Promotion. Via +Ashley Zeckman at +TopRank Marketing.
We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion the way to go? Th...
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Lee Odden

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Some great tips here on repurposing content drawing from +Jay Baer, +Ann Handley, & +Joe Pulizzi. 
Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget.
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Lee Odden

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90% of the information the brain processes is visual and images are processed 60k X faster than what you read - compelling stats for using images more effectively with social media marketing. Great tips and tools here from +TopRank Marketing's  +Joel Carlson.
When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practic...
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Lee Odden

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Need help with your influencer marketing program? Try these 4 tips to fix your outreach efforts.
Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling questi...
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Lee Odden

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Why it's important to build influencer relationships and expertise with software, long before you need it.
Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple...
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Thanks, for reminding us, Lee Odden.


Lee Odden

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What makes social media relevant is people. But what makes social media work for business is content.

Whether your marketing focus is B2C or B2B, here are 3 emerging trends for social media content that I think are worth acting on in 2016:

1. Influencer Optimize Your Social Filter Bubble
2. Go Long with Social Network Content
3. Right Here, Right Now, Real Time Video

There's a lot more to consider, so what would you add?

Also, this very rare photo of +Ann Handley Instagramming an American flag made up of beer cans is for sale.  I expect at least $1.5 million since, you know, the potato. 

https://www.linkedin.com/pulse/3-social-media-content-trends-you-cant-ignore-2016-lee-odden
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Good call Lewis!

Lee Odden

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Writing for Humans: 5 Ways to Add Personality to your Content http://tprk.us/1JBiL7h  
Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality in your writing so other cats—I mean, huma...
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Lee Odden

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First quarter is a great opportunity to sharpen your digital marketing skills. Here are 8 events coming up in the US and Europe worth checking out:
Smart, Creative and Focused on Results. That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and inc...
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Lee Odden

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How to use real-time and streaming video as a content marketing tactic: tips, examples and experts chime in.
As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time vi...
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Lee Odden

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I honestly enjoy reading posts from +josh nite which is saying something, since I've narrowed down my blog reading significantly.
No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing
A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says. “What’s a Facebook martini?” the bartender replies. “It’s like a regular martini, but if I want to drink more ...
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Work
Occupation
CEO, Consultant, Author, Public Speaker: Integrated Marketing: Search, Social Media & Content Marketing
Skills
content marketing, digital marketing, marketing strategy, integrated marketing, social media marketing, search engine marketing, online public relations, public speaking, consulting, awesome dad
Employment
  • TopRank Online Marketing
    CEO, 2005 - present
  • Misukanis & Odden Public Relations
    President, 2001 - 2005
  • GSN
    VP Online Marketing, 1997 - 2001
Basic Information
Gender
Male
Story
Tagline
Author of Optimize, CEO of @TopRank Online Marketing - Focused on Search, Social Media, PR & Content Marketing
Introduction

Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition. 

A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).  

With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations. 

I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. 

These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.

Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.  

On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.

Bragging rights
Marketer, Writer, Public Speaker, World Traveler and Aspiring best dad in the world :)
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Currently
Minneapolis