I'm presenting along with senior execs from Marketo, Visa, Forbes, Facebook, Blue Cross Blue Shield, Everstring, Uberflip, Engagio, Vidyard, Conductor, LookBook HQ and more: http://events.marketo.com/marketing-nation-online/2016/home/
BIG THANKS to Jeremy Thompson, Will McInnes, John Watton and Stephen Waddington for their contributions!
Get a peek from #CMWorld keynote speaker, John von Brachel, SVP and Content Marketing Executive at Bank of America.
In this new interview, we talk about:
- How his editorial background with Time Inc and other publications prepared him for content marketing
- How to get executives to participate in brand content programs
- Insights into integrated, audience-centric content
- Predictions for the state of brand content by 2020
This is the 3rd in a series of interviews we've published in the run up to the 2016 Content Marketing World conference in Cleveland Sept 6-9.
Check out: The Importance of Data-Informed Content Marketing https://www.linkedin.com/pulse/importance-data-informed-content-marketing-lee-odden
This post and many others were liveblogged from the conference by Ashley Zeckman of TopRank Marketing.
Here are 6 examples of B2B brands doing just that by of .
Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition.
A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).
With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations.
I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.
These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.
Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.
On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.
- TopRank Online MarketingCEO, 2005 - present
- Misukanis & Odden Public RelationsPresident, 2001 - 2005
- GSNVP Online Marketing, 1997 - 2001