Content2Conversion 2016: A Who’s Who Guide for B2B Marketers http://tprk.us/1SVZGiR #c2c16
Whether your marketing focus is B2C or B2B, here are 3 emerging trends for social media content that I think are worth acting on in 2016:
1. Influencer Optimize Your Social Filter Bubble
2. Go Long with Social Network Content
3. Right Here, Right Now, Real Time Video
There's a lot more to consider, so what would you add?
Also, this very rare photo of Instagramming an American flag made up of beer cans is for sale. I expect at least $1.5 million since, you know, the potato.
No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing
- TopRank Online MarketingCEO, 2005 - present
- Misukanis & Odden Public RelationsPresident, 2001 - 2005
- GSNVP Online Marketing, 1997 - 2001
Hello there Google+ smarties. My name is Lee Odden and for over 15 years I've been helping many of the most respected B2B and consumer brands develop winning digital and online marketing strategies that focus on growing awareness, increasing engagement and driving customer acquisition.
A content marketer at heart, I am the CEO of TopRank Online Marketing and have been blogging for over 9 years at Online Marketing Blog (named the #1 content marketing blog 3 times, the #2 social media blog and the #2 marketing and PR blog).
With a "give to get" strategy for growing our consulting business, I've written over 1.2 million words online about integrated marketing and public relations topics, keynoted conferences in 5 different countries and consulted with numerous Fortune 500 corporations.
I have also written a book about this integrated approach as author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.
These efforts have not gone unrewarded and I am fortunate to have a first class team of digital marketers to work with at @TopRank on a daily basis, a fantastic portfolio of progressive clients, regular speaking engagements and citations from The Wall Street Journal, The New York Times, Forbes and The Economist for content, social media and search marketing expertise.
Through consulting, workshops, blogging, writing a book, industry articles and speaking all over the world, I've helped thousands of companies make sense of the digital marketing world in both a strategic and a practical sense.
On Google+ I share a mix of useful content and digital media on topics ranging from content marketing to social media marketing to modern SEO that I've found or created myself to continue that 15+ year mission of being helpful and creating value.