The Definition of Defamation Per Se Depends on Whom You Ask

We lawyers like to write about two types of #libel and #slander: defamation per se, and defamation per quod.  Using Latin terms makes us sound smart, we think.  Unfortunately, most of us don't know what we're talking about.

The problem isn't that the lawyers are stupid, but that the courts use the terms inconsistently (since judges don't speak Latin any better than lawyers do).

Many lawyers (like the one who wrote this http://www.traverselegal.com/internet-defamation/proving-defamation-of-character/legal-elements-of-defamation/defamation-per-quod-vs-defamation-per-se/) will tell you that #defamation per se refers to that heightened level of defamation for claims deemed particularly serious, and that defamation per quod is a fancy term for "everything else."  

The "particularly serious" form of libel and slander occurs where a statement (1) imputes the commission of a crime involving moral turpitude; (2) imputes that the person is infected with a contagious disease which would exclude the party from society; (3) imputes an unfitness to perform the duties of a job or a lack of integrity in the performance of those duties; or (4) prejudices the party in his or her profession or trade.  These are considered (at least here in Virginia) to be the "per se" categories, and a false statement that does one of these four things is considered serious enough that harm to reputation will be presumed and need not be proven in court.

But that is not the only type of defamation per se.  Other courts use the phrase to refer to words whose defamatory meaning appears from the face of the publication, regardless of whether it falls into one of the four "per se" categories.  (For example, see Wilder v. Johnson Pub. Co., Inc., 551 F. Supp. 622, 623-24 (E.D. Va. 1982)).  Similarly, "per quod" defamation is a term used by some courts not to describe the catch-all "everything else" category, but rather those words whose defamatory meaning is not apparent on the face of the words, but which may arise from inference or innuendo in combination with known extrinsic facts.  

In short, there are at least two definitions of defamation per se, and two definitions of defamation per quod.  Confusing?  You bet.
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