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Lee Cargill
An experienced SEO copywriter specialising in medical training
An experienced SEO copywriter specialising in medical training

Lee's posts

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Lake Tekapo, New Zealand

I'm here at Lake Tekapo this evening... so happy to be home in New Zealand!

And yes, the water is really that color... it all flows from a nearby glacier...   #HolyKaw  

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"When you build a community around your company, you're building your brand and your business. In order to make that happen, you've got to have the right team in place. It's time to think differently about roles." See more from +Mackenzie Fogelson in today's post!

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What's trending on Google right now.

How crazy is this real-time visualization of Google Trends?:

Note that this is for the United States only. You can choose a few other countries individually, or look at all of them at once. 


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Homemade no-bake protein bars
The base ingredients are: 
4.5 cups of uncooked oatmeal [500g or a pound]
12oz of peanut butter [a small jar]
14oz of coconut milk [400ml or one can]
4 scoops of whey vanilla protein powder [200cc or 100g]

Combine the ingredients in a large bowl and mix well. Put some foil or baking paper in, transfer the dough in flattening it nicely. Place the dish into the fridge and keep it there minimum 4-5 hours or overnight. 

Cut it into 16 bars or cut pieces off as you need them and as much as you need all week long. Keep it cool at all times, since it’s a no-bake it will eventually soften up… hopefully not inside your pocket! If you take it with you to work I suggest you put it in the fridge there before it melts although this particular recipe is pretty consistent. 

~ 300 calories each
15g of protein per bar

I personally have them instead of breakfast and it's my favourite snack on a busy day. One bar will keep you going for a really long time unlike lets say a bowl of oatmeal or a peanut butter sandwich. It tastes like a treat but it gives you enough energy to go about your day and then have a pretty tough training session. 

If you have reservations about protein powders (they are supplements after all) try making these without it adding less coconut milk. 

Full post and more images:

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Mobile SEO Digital Marketing Tips [Infographic] - "...This infographic highlights again the growing importance of mobile marketing; in this case showing its impact on search marketing. We’re reminded that there are now more than 4 billion connected smartphones and it’s anticipated that mobile usage will overtake desktop use by 2014." ...Read more:
#marketing   #business   #mobileseo   #smartphones   #mobilephones   #sem   #infographic  

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Great post from +TechCrunch:  Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing.  Will you use this? - Andrea

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If you are new to this community and are looking for an easy way to set up Google Authorship this blog post shows you one of the easiest ways to do it.

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Google+'s Secret Weapon: Magic Circles

A new patent application published by Google in late December describes the use of queries to create social circles.

Imagine if Google+ allowed you to perform searches such as, “People who take the same bus as me into the city,” or “People who like to eat at the Red Truck Bakery,” or “People attending the Dave Matthews Band Concert next Friday,” and creates in response a social network circle that other people might be invited to join, even temporarily, or who could join anonymously. Or Google+ may dynamically create such a query-based social circle which it may recommend that you share through as you create a post about a music festival you’re going to, or a meal you’re reviewing from a local hotel.

Get more details on the article:

Remember +Katango? A startup acquired by Google in 2011 that has developed advance people-sorting algorithms analyzing a variety of data and online interactions.

Very excited to confirm that we've just acquired Katango! In the earliest days of Google+, I alluded to the fact that we had big plans for Circles. Are you ready for some magic in your Circles? These folks are magicians!+Bradley Horowitz (

Back in January 2012, Google acquired from IBM a patent for a semantic social network

The patent details how a social network could be leveraged to lead users to find "experts" or like-minded enthusiasts on specific topics. As the patent's summary describes, "A method, apparatus and program product are provided for identifying common interests between users of a communication network. ... [Interests] may be determined, for example, by calculating a ratio of the number of words in a content source to the time spent viewing the content."+Mashable (

Now, just imagine the potential greatness of Magic Circles...

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+Evernote vs. Google Keep: Which does more?

When it comes to Google Keep versus Evernote, where do you stand?

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Google+ announced yesterday that members can now use animated GIFs for their profile photos. +Google software engineer +Matt Steiner first made the announcement on his profile page. More details:

What do you think about this update? Will you use a GIF for your profile photo? 
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