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Laurent Muzellec
Works at UCD Michael Smurfit Graduate School of Business
Attended University College Dublin - National University of Ireland, Dublin
Lives in Dublin
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Laurent Muzellec

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un #lego #phone ? Vraiment smart pour le coup. >> Intéressé(e)s ?
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Laurent Muzellec

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Interesting article  (and I am being mentioned) 
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Master in Digital Marketing at UCD Smurfit Graduate Business School now comes in 2 formats (1 Year Full Time Graduate AND 2 Years Part Time Executive) 
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Laurent Muzellec

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The new full-time Masters in Digital Marketing will commence in September 2013 and is now taking applications. Hear what the current executive participants in the MSc in Digital Marketing (part time) have to say about the programme. 
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Laurent Muzellec

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Delighted to have been part of #dmxdublin conf. My presentation on #socialmedia and #ZMOT 
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People
Have him in circles
181 people
Elisa Ferroni's profile photo
Freya Chui's profile photo
Angelos Alexopoulos's profile photo
Brendan O'Hora's profile photo
Melissa Sheridan's profile photo
Sebastienne Lapelle's profile photo
stephanie Lemaire's profile photo
Antonio Minuta's profile photo
Mazen Al Fawaz's profile photo
Work
Occupation
Programme Director Msc. in Digital Marketing
Employment
  • UCD Michael Smurfit Graduate School of Business
    Facilitator of Knowledge sharing, 2012 - present
Places
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Currently
Dublin
Contact Information
Work
Phone
+353 1 716 8959
Story
Tagline
Marketing Lecturer and researcher 2.0 (digital marketing, virtual and fictional brands, digital business model)
Introduction

Dr. Laurent Muzellec is the programme director of the Msc. in Digital Marketing at UCD Michael Smurfit Graduate Business School. 

Laurent teaches marketing management and digital marketing strategy at Masters and executive level (e.g. Executive MBA).  He has presented several research projects in international conferences around the world on interactive product placement and children’s experience of sponsored mobile application. His research on virtual brands, digital business models and corporate branding has also appeared in international publications such as the Journal of Brand Management, Corporate Reputation Review, Industrial Marketing Management, the Journal of Product and Brand Management and the European Journal of Marketing. 

Education
  • University College Dublin - National University of Ireland, Dublin
    PhD, 2002 - 2006
  • Texas A&M International University
    MBA, 1998 - 1999
  • Napier University
    BA Business Information and Management, 1995 - 1996
  • Institut d'Etudes Politiques de Bordeaux
    1992 - 1995
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Gender
Male