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Laurent Muzellec
Works at UCD Michael Smurfit Graduate School of Business
Attended University College Dublin - National University of Ireland, Dublin
Lives in Dublin
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Laurent Muzellec

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un #lego #phone ? Vraiment smart pour le coup. >> Intéressé(e)s ?
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Interesting article  (and I am being mentioned) 
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Master in Digital Marketing at UCD Smurfit Graduate Business School now comes in 2 formats (1 Year Full Time Graduate AND 2 Years Part Time Executive) 
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Laurent Muzellec

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The new full-time Masters in Digital Marketing will commence in September 2013 and is now taking applications. Hear what the current executive participants in the MSc in Digital Marketing (part time) have to say about the programme. 
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Delighted to have been part of #dmxdublin conf. My presentation on #socialmedia and #ZMOT 
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People
Have him in circles
451 people
Simon Moores's profile photo
Marie Angella's profile photo
Anne-marie Laperche's profile photo
Victoria .amour Castagno.Rélle's profile photo
Jaqueline Delor's profile photo
Jacqueline Frutos's profile photo
Susan O'Driscoll's profile photo
anne-françoise Colonne's profile photo
Natyacha Laponde's profile photo
Work
Occupation
Programme Director TCD Msc. in Digital Marketing Straategy
Employment
  • UCD Michael Smurfit Graduate School of Business
    Facilitator of Knowledge sharing, 2012 - present
  • Trinity Business School
    Associate Professor, 2015 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dublin
Contact Information
Work
Phone
+353 1 8963775
Story
Tagline
Associate Professor in Marketing and digital strategy at Trinity Business School
Introduction

Dr. Laurent Muzellec is the programme director of the Msc. in Digital Marketing at UCD Michael Smurfit Graduate Business School. 

Laurent teaches marketing management and digital marketing strategy at Masters and executive level (e.g. Executive MBA).  He has presented several research projects in international conferences around the world on interactive product placement and children’s experience of sponsored mobile application. His research on virtual brands, digital business models and corporate branding has also appeared in international publications such as the Journal of Brand Management, Corporate Reputation Review, Industrial Marketing Management, the Journal of Product and Brand Management and the European Journal of Marketing. 

Education
  • University College Dublin - National University of Ireland, Dublin
    PhD, 2002 - 2006
  • Texas A&M International University
    MBA, 1998 - 1999
  • Napier University
    BA Business Information and Management, 1995 - 1996
  • Institut d'Etudes Politiques de Bordeaux
    1992 - 1995
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Gender
Male