Quick Thoughts about SL Go+John Lester
nails my sentiments exactly
in a blog post that is decidedly not as long as one of my own.
Metered Usage? The 1990s called and they want their outdated pricing model back... Expanded Thoughts
Not part of his post, but my additional thoughts... because I'm too lazy to devote an entire post on the blog to this and G+ just happens to be open at the moment...
1. Linden Lab thought it was a good idea to release a mobile
version with metered access
in a sea of mobiles apps that understand the freemium or pay once model. Including a freakin TPV called Lumiya that still works and isn't
metered but as single payment of a couple of bucks.
2. Lumiya viewer already exists. I can't stress this enough... because it seems absolutely brain dead that this wasn't considered. Doesn't matter how pretty the "Official" mobile viewer is... mobile users aren't going to pay for the metered access... because
is already using the fremium model out of the gate. You can use it for free, but the entirety of the economic model in-world is
the in-app purchase model. A metered access on mobile, to get to the fremium model is mentally delirious
. You're asking people to lease the ability to pay you more money.
4. As Wagner said in his own words on his blog recently (paraphrased bc I'm exhausted atm): He helped with the development/consulting of SL Go! and admits it is not new user friendly but meant for pre-existing users of Second Life. Which brings me to another point:
5. This is exactly
why you don't rely on the fsking cheerleaders to give you advice about what to do. This... right here... is the
number one problem at Linden Lab. Somebody needs to roll up a newspaper and bitch slap them.
5a. Do you know why the other 6+ billion people on earth don't think SL is something for them? Because everything Linden Lab does caters to the people they already
have, based on the advice of people who are its biggest fans, and takes nothing into consideration for the outside new-user who hasn't stepped into SL yet or heard about it, nor does it even seem to remotely comprehend
the virtual world industry or its history. One word: Clueless
5b. Because Linden Lab's "big announcement" was nothing more than preaching to the choir instead of answering why the rest of the known planet who is going to see this on a mobile app store (Google Play or iTunes) and tries to use SL for the first time and /fails/ because it wasn't made for them
but for the 50,000 or so people already in
SL... and we really
have to ask what the hell is wrong with this picture?
6. Which brings us to my next point: OnLive went bankrupt once already with this setup because nobody bought into their streaming gaming service
- So, let's assume Linden Lab's "big announcement" actually goes something like this:
We have decided to partner with a cloud company that went bankrupt once already attempting to convince gamers (unsuccessfully) to stream games on a metered service through their cloud. A company that laid off pretty much everyone to stay afloat, but we as Linden Lab believe we'll create a streaming app that uses this horribly failed approach based on (partially) the advice of a guy that told us to make something to appeal to our pre-existing users who think Second Life is the bees knees while entirely disregarding the elephant in the room that there isn't a known case on all of the planet Earth which this has ever been a successful approach in a mobile app market that exists on freemium models or pay-once.
And we'd like to also assure people that despite thinking we're totally immune to this albatross that we're wearing like an 1980's gold chain on Mr. T, that we also think that absolutely nobody in the mobile apps market is going to be pissed off when they try SL for the first time upon seeing it in the App market when they realize it's not built for them, and after paying to use it on a metered basis realize that SL is in itself a giant in-app purchase freemium model
and now they're paying
for the privilege to use the freemium
John Lester is absolutely right... SL Go! is going to die in the nest. Now if you'll excuse me... I'm going to grab the marshmallows before this thing bursts into flames.
Great idea - Horrible Execution+Bevan Whitfield