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I've been deeply immersed in Google Plus for the last week or so, not only following what's being said about the service but actually using it, kicking the tires and making observations along the way....
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Gareth Davies's profile photo
 
For me search is the strongest element (at the moment) being able to +1 content direct from search. That said, it still needs better integration with circles in order for you +1 content found in search and direct it to specific circles you've created. This is also a big reason why I find G+ great for B2B businesses looking to get into social.
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