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Lauren Melcher
Works at Weber Shandwick
Attended St. Olaf College
Lives in Minneapolis, MN
548 followers|206,906 views
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Lauren Melcher

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Love this. Coastal food snobs: start paying attention to the real America.
The hottest IPO this year wasn’t in tech—it was a casual dining chain called Noodles & Co. So why did Wall Street undervalue it by half? Daniel Gross on finance’s food-snob dilemma.
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Lauren Melcher

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Mini Mellow Pages Library at the Paper Darts Pop-Up. I just want to hang out there a lot for the next six weeks. 
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this is why the Google+ app gets first-screen real estate on my phone. (this, and the 850 new emoji.)
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Leaving on Friday for two weeks in China -- Beijing, Shanghai and Hong Kong. Have any favorite off-the-beaten path places for a photographer and food lover?
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Thanks +Melissa Budensiek!
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Yeah, no thanks Google. You left a space where you were the undisputed leader to enter a crowded market, and people don't trust you won't kill Keep in a few years just because you feel like it.
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Ha! 
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level up: gamifying the task list. LOVE this.
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Lauren Melcher

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less douchebaggery, MORE TANKS. obviously.
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I'm a big fan of Red Stamp's personal stationary model, but this is a great example of how businesses could be utilizing their new "Create Your Own Collections" feature.
 
Yes, indeed... Red Stamp is 1 of 5 TOP Mobile Marketing Tools to Reach Customers on the Go! Thanks, +Mashable !
Mashable
If you're looking to up your mobile marketing strategy, check out these 5 vendors that can help.
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Lauren Melcher

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Just posted an opening for the programming team of MIMA, at the board level. Interested or know someone who is? Send them my way.
Programming Director: Monthlies. Responsible for booking speakers and panelists for 10 events throughout the year (all months except October and December), at least 3 months in advance of the date, wi...
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+Lee Odden will be the speaker at MIMA's April event, "The Future of Content." Registration opens today at mima.org!
 
Here's a preview to my upcoming presentation at the inaugural Social Media Marketing World conference on integrating blogging with content marketing to get measurable results. I hope to see you there!
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habits of the modern reader:
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I now have a very different perspective on the (high) price of the Hong Kong hotel room I just booked:
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People
In her circles
307 people
Have her in circles
548 people
Herb Sawyer's profile photo
Danica Donnelly's profile photo
Sandy Hull's profile photo
Olivia Crowley's profile photo
john j nkefe's profile photo
Carolyn Taylor's profile photo
Molly Moon's profile photo
Ed Kohler's profile photo
Cheri Johnson's profile photo
Work
Occupation
Digital Strategist -- Weber Shandwick Minneapolis
Employment
  • Weber Shandwick
    Digital Strategist, 2011 - present
  • Minnesota Interactive Marketing Association
    Board of Directors - Programming, 2010 - present
  • TECHdotMN
    Correspondent and Co-host, 2010 - 2012
  • Neuger Communications Group
    Communications Counselor, 2008 - 2011
  • Alive Arts Media // Alive Magazine
    Managing Editor, 2007 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
San Antonio, TX - Davis, CA - Washington, D.C. - Florence, Italy
Story
Tagline
Fast walker. Slow eater. Avid traveler. Digital strategist by day, home and garden geek by night.
Introduction
I provide strategic digital and social media direction for Weber Shandwick clients as part of the Digital Communications practice in Minneapolis. My specialties include online community management, crisis communications and integrated campaign development for consumer brands, nonprofits and agriculture and food industry clients. I also facilitate social media crisis drills for clients using Weber Shandwick's award-winning FireBell crisis simulator.

Outside of work, I serve on the Board of Directors of the Minnesota Interactive Marketing Association (MIMA) and plan programming for the annual MIMA Summit. I also co-host TECHdotMN TV, write about women in technology entrepreneurship for TECHdotMN, blog for the Huffington Post, and am an active volunteer with the St. Olaf College Alumni Association and Ole Connections.
Education
  • St. Olaf College
    English, Management Studies
  • American University
    Journalism
Basic Information
Gender
Female