The issue, which is scheduled to be published in November, builds on presentations and discussions that took place during the fabulous Digitalization Think : Lab Thought Leaders‘ Summit in Munich last fall. It will include six articles that analyze the key challenges the rise of social media brings for firms (and us all), crafted by an A-list of contributors from leading schools all over the planet under the critical, challenging eyes of 23 anonymous reviewers.
And the best news: the articles not only cover (and define) the state-of-the-art on topics like branding, CRM, social commerce, metrics, and organizational transformation, but are actually quite readable even for those who have not spent their life in academia so far! (OK, most parts are…) Here are the details:
Editorial -- Marketing the Pinball Way: Understanding How Social Media Changes the Generation of Value for Consumers and Companies
by Thorsten Hennig-Thurau, Charles Hofacker, and Björn Bloching
Consumer Power: Evolution in the Digital Age
by Lauren Labrecque, Jonas Vor Dem Esche, Charla Mathwick, Tom Novak, and Charles Hofacker
Managing Brands in the Social Media Environment
by Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins, and Caroline Wiertz
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
by Edward Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang
Social Commerce: A Contingency Framework for Assessing Marketing Potential
by Manjit Yadav, Kristine de Valck, Thorsten Hennig-Thurau, Donna Hoffman, and Martin Spann
Social Media Metrics - A Framework and Guidelines for Managing Social Media
by Kay Peters, Yubo Chen, Andreas Kaplan, Bjoern Ognibeni, and Koen Pauwels
Destination Social Business: Exploring The Organizations' Journey With Social Media, Collaborative Community And Expressive Individuality
by Bruce Weinberg, Ko de Ruyter, Chris Dellarocas, Michael Buck, and Debbie Keeling
A HUGE thanks goes to all our contributors who wrote, revised, or reviewed papers, our sponsors (the Digitalization Think:Lab, Roland Berger Strategy Consultants, Westfälische Wilhelms-Universität, and Cass Business School), our industry experts, and our gorgeous Munich team, including Maria Bartschat, Jan Flemming, Vera Gottwald, Rune Hertwig, Ralf Kiene, Nora Pähler vor der Holte, and Ricarda Schauerte, who made the special issue a reality. At least for those excited about social media, this year Santa Clause comes in November!;-)
- Loyola University ChicagoAssistant Professor of Marketing, 2012 - present
- Northern Illinois UniversityAssistant Professor of Interactive Marketing, 2012 - 2012
Lauren is an assistant professor of Digital Marketing at Loyola University Chicago. She completed her Ph.D. in Marketing at the University of Massachusetts Amherst (2010) and holds a master’s degree in Digital Media Studies from the University of Denver. Before pursing her doctorate she held the position of Director of Database Systems and Multimedia Communications at the Isenberg School of Management, UMass Amherst, and provided Internet marketing consulting to small businesses, primarily in the area of web design and search engine marketing.
Her research interests include interactive / digital marketing, social media, consumer information management, sensory marketing, and branding.
Dr. Labrecque has presented her research at academic conferences including the American Marketing Association; Academy of Marketing Science, Association for Consumer Research, Society for Consumer Psychology, Public Policy and Marketing Conference, and Society for Marketing Advances. Her research is published or forthcoming at the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, Marketing Letters,Journal of Brand Management, Journal of Consumer Affairs, and Journal of Advertising Education.
- University of Massachusetts, AmherstMarketing, Ph.D.
- University of DenverDigital Media, M.A.
- American University of Paris
- Parsons School of Design
- Worcester State University
- www.laurenlabrecque.com (current)