A topic of increasing interest to me lately. IMHO, magazines need to get a lot more aggressive with ecommerce before they a) lose their current privileged status with brands and b) lose more of their top editorial talent to these retail sites. Not to mention the revenue to be had.
I so agree. So many newspapers and magazines are losing their credibility because they are having to sell out to stay economically solvent. Who will we be able to believe or trust when all we see is sponsored content.