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Lauren Hall-Stigerts
Works at Marketing Gal Consulting
Attended University of Washington
4,762 followers|346,000 views
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Lauren Hall-Stigerts

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Throwback Thursday. #tbt
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cc +Moz
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For this #SaxSaturday I'm sharing a clever homage by Ron Blake to the classic "Mister Magic": http://t.co/5DH0jfEpiq
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A full moon hanging behind a lit Christmas tree makes the best ornament. 
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New Twitter Mobile App Analytics feature!

You can now see a tweet's analytics right in the mobile Twitter app!

Several data points such as how many clicked to expand your tweet + how many actual tweet views, too! And data updates in real time!

Excellent news for measurement. I'm going to be staring at my phone more. Heh.
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Are you a #copywriter ? Please take this important survey so we can better understand the nature of our industry.
 
HELP!
If you are a copywriter or you hire them in any way, would you mind spending a couple minutes to answer this survey? The industry desperately needs more data. It's really important. Thank you!
Built with Typeform, the FREE online form builder that lets you create beautiful, cross-platform online forms, surveys & more. Sign up now and try it out!
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Just because you're a small business with limited resources doesn't mean you can't make a content marketing impact.

I share some tips on how to get content marketing done authentically in this interview with +Ronell Smith on +AuthorityLabs.

http://authoritylabs.com/blog/ways-make-content-rewarding-less-daunting

#contentmarketing  
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Great points, Ronell. Taking a "just keep producing" approach to content marketing is grounds for failure. Planning for success takes work, and that's something that's so undervalued in a world where minutes are increasingly treated like hours.

Thanks for the excellent questions!
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In her circles
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How the Microsoft HoloLens Will Become the Future of Personal Computing

http://www.bigfishgames.com/blog/microsoft-hololens/

The skepticism is rampant and we're all leery of "revolutionary" tech coming out of Microsoft, but I think this has legs. My latest on +Big Fish Games.

What do you think? Fad or the future?

#hololens  
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+Lauren Hall-Stigerts If nothing else, I like that Microsoft is choosing to chart a (slightly) different path, not walk down one already colored by skepticism.

Google Glass's demise has given even the staunchest wearables supporters pause. If Google couldn't (or simply didn't) make it work, who could? Apple?

I think the real issue is companies are placing to much emphasis on what the technology enables people to do instead realizing what people (prospects) are trying to accomplish, then beating them to the spot. (The iPod and the iPhone are apropos examples.)

Companies, in so many ways, are like marketers: They spent too much time listening to/looking at/copying one another that they forget the real needs of the customer.

Great piece, Lauren.
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The social media guide to broadcasting conspicuous donut consumption. (Sorry, G+.)

Seen at +Blue Star Donuts.
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A web marketing colleague launched Storyform this week. It gives long form content a beautiful, media-rich layout to be displayed and enjoyed over the web. I took a look around the website, demos, and examples. Here are my first impressions:

THE FORMAT FOCUSES ON THE STORY 
True to the name, the clean and simple format with minimalist touches pulls your attention onto the page. The user interface emphasizes leisurely intake instead of hasty scanning through a mechanic that feels like you're flipping a magazine page instead of scrolling down a website.

Storyform has taken what writers have loved about Medium (focus on the content), added more formatting capabilities, and removed the biggest hurdle: being able to host this beautiful content on your own domain.

AN OPPORTUNITY TO MOVE PAST BLOG FORM
Content creators are free to create whatever content they want, in whatever voice they want, and at whatever quality level they choose. However, Storyform's top-shelf design demands more than the everyday piece of content. 

The demo on Storyform's website is spot on: the quality of images and the written word are high. Professional photography and third-person expositional writing showed what's possible. Then I switched over to early examples of how others use the tool; the fractures in amateur photography, emoticons, and casual blog-style writing were magnified. The design and content were incongruent.

Perhaps there's a learning curve to finding how your content fits in the context of this tool, or maybe Storyform should be reserved for the best we have to offer as content creators.


I have yet to give the tool a whirl but I'm looking forward to trying it out. You can create a free account to give Storyform a try, and their premium memberships are very reasonable.

#contentmarketing
Storyform is changing reading forever. Tell your stories in a beautiful magazine-like way on the web. Install our Wordpress plugin today!
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Nice! I'm friends with their marketing guy Rob Toledo. 
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I'm on +Max Minzer's #MaxImpact  Hangout this Thursday! I'm going to share some insight on finding your biggest fans through social media and empowering them to get the word out about your product or service.

#socialmedia   #marketing  
 
+Lauren Hall-Stigerts, marketing consultant with www.marketinggal.com, is back on #maximpact  to discuss leveraging social media for advocacy. We'll learn how Lauren helped raise $1.3M for a Kickstarter through social media and how to find your biggest fans and empower them to get the word out about your product or service.

Questions you'd like to see asked?
Leave comment here or on social media with hashtag #maximpact
This Hangout On Air is hosted by Max Minzer. The live video broadcast will begin soon.
Q&A
Preview
Live
Social Media for Advocacy w/ Lauren Hall-Stigerts - Max Impact Ep. 098
Thu, November 6, 2014, 4:00 PM
Hangouts On Air - Broadcast for free

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Still looking for a #Halloween costume? Here are a few last-minute ideas to jog your brain, inspired by video games.

http://www.bigfishgames.com/blog/halloween-costume-ideas-video-games/

#costumes #videogames
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Lauren Hall-Stigerts

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I'm still wrapping my head around this post - it's a very thorough account from +Mike Arnesen about using semantic analytics to track ROI. #smart  
 
Rarely do I use the notification option in Google+, but I really would love for you to check out my latest post on +Moz.  

I've been experimenting with some crazy ideas lately about using Google Tag Manager to bring semantic data into Google Analytics as custom events and dimensions. Not only does this let SEOs like us track the ROI of implementing structured data (this makes it easy to segment out pages w/ semantic markup vs. those w/o) but it allows us to leverage the semantic markup we already have in place to make our analytics data more valuable. 

I'd love for you to check out the post and let me know what you think.
Mike Arnesen shares how to use Google Tag Manager to track the ROI of your site's structured data. Plus, learn how to leverage your markup to produce "semantic analytics."
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People
In her circles
281 people
Have her in circles
4,762 people
Валерий Эфендиев's profile photo
Saroj Sahoo's profile photo
angelfysh's profile photo
jenny Huong's profile photo
fathima sincy's profile photo
pankaj joshi's profile photo
Diodora Nones's profile photo
Ginger Singer's profile photo
Diamond Engagement Rings's profile photo
Work
Occupation
Online Marketing Consultant
Employment
  • Marketing Gal Consulting
    Owner, 2012 - present
  • SEOmoz
    Marketing Communications Manager, 2010 - 2011
  • Talisma / nGenera / Moxie Software
    Marketing Communications Manager, 2008 - 2010
  • ChemPoint
    Marketing and Sales Intern, 2006 - 2007
Basic Information
Gender
Female
Looking for
Networking
Relationship
Married
Story
Tagline
Marketing, clarinet & sax, golf, dressing up in superhero costumes. Not simultaneously. Usually.
Introduction
Hi! I'm Lauren, a native of the Seattle area and outgoing geek. Some stuff about me:
  • My background is in marketing, and specifically, marketing communications.
  • I've been cosplaying at anime/video game/comic conventions for over ten years now and have portrayed more than 15 characters.
  • I've been playing the clarinet and saxophone for >20 years and play in the Washington Wind Symphony. My favorite music to play is jazz (especially latin).
  • It's okay... you can call me a loose-leaf tea snob. I love tea from the far east and have even taken a Japanese tea ceremony class in college. I want to return to it someday. I'm particularly fond of sencha and matcha.
  • I'm a lifelong gamer. I bonded with my brothers over NES when I was 5 years old, and I met my husband in an MMO puzzle adventure game. I don't have as much time these days to play games as I did when I was younger, but I try to find time where I can.
  • I don't have a lifestyle that's conducive to owning a pet, but when I do, I want a pug. I REALLY want a pug. They're adorable and have fantastic personalities.
Education
  • University of Washington
    BA, Business Administration and Marketing, 2006 - 2007
  • Bellevue College
    Associates, Business Administration, 2001 - 2005
Contact Information
Work
Email
Address
Kirkland, WA
Lauren Hall-Stigerts's +1's are the things they like, agree with, or want to recommend.
The Email Marketing Opportunity Your Brand is Missing
www.marketinggal.com

Get your branded content into the Gmail sidebar for free using your Google Plus business page. Here's how to do it.

How I Got More Done with the Pomodoro Technique
www.marketinggal.com

What is the Pomodoro Technique and how can it help you get more done? The answer is simple.

Emerald City Comicon
plus.google.com

Comic Book Pop Culture Convention Seattle

New York
victorianshadows.blogspot.com

He was surprised as fall sets when he wrapped the corner stumbling into her paleness she was taken as she shook off her antiqued reservation

MozCon 2013 Tools - Content Harmony
www.contentharmony.com

Last year at MozCon 2012, Thomas Høgenhaven kept a great list of all of the tools that were discussed throughout all of the MozCon presentat

I'm Kristina Halvorson, CEO Brain Traffic and Author, Content Strategy f...
www.inbound.org

Find The Best Inbound Marketing Content In The World From Inbound.org.

End Piracy, Not Liberty – Google
www.google.com

Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.. Two bills bef

FreshBooks
plus.google.com

FreshBooks is the #1 cloud accounting specialist for small business owners. Loved by over 5 million, FreshBooks lets you create professional looking invoices in seconds, automatically record expenses and track your time quickly and efficiently so you can focus on what matters most - serving the needs of your clients.

Gears
gears.google.com

Gears for Windows. Gears for Linux. Gears for Mac OS Tiger/Leopard. Gears for Mac OS Snow Leopard. Gears for Windows Mobile. Gears for Andro

Customer Experience is Not Rocket Surgery
lky.me

Customer Experience is not as hard as it looks. But why do so many customers leave products? Here are 3 ideas to get them to stay.

Author information in search results - Webmaster Tools Help
support.google.com

Google is piloting the display of author information in search results to help users discover great content. Check out these sample queries:

Lauren Hall-Stigerts (@lstigerts) on Twitter
twitter.com

Sign up for Twitter to follow Lauren Hall-Stigerts (@lstigerts). Marketing gal. Branding, social media, content strategy, PR. Also tweets ga

How Alexis Ohanian Built a Front Page of the Internet
www.inc.com

Reddit, created by Steve Huffman and Alexis Ohanian, was one of the first start-ups out of the Y Combinator program to be acquired, making O

King County Metro OnlineHome page slides
metro.kingcounty.gov

King County Metro Transit: We'll Get You There

Mindy at Ming's Zen Gallery was extraordinarily helpful and friendly - she's doing exactly what she's passionate about. Ask her about Asian culture and she'd be happy to share the knowledge she has accumulated. She gave me tea, was warm and friendly, and invited me to browse the large and airy shop in Totem Lake. I bought a 1920's Japanese chabako (tea tool transportation box) filled with tea bowls, a water ladle, mizukashi (water vessel), natsuke (tea powder caddy), and more. She even gave me a special figurine on my way out the door. I'll definitely be back!
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Public - 11 months ago
reviewed 11 months ago
I purchased my Toyota from another dealership but have used this dealership for recall fixes. Friendly service and nice perks like shuttle service and baked goodies in the wait room. However - I wish I could take it all back. I would've never taken my car here for recall fixes if I knew what was in store after I walked off the lot: I'm bombarded with emails, mail fliers, and phone calls. Car buy backs. Coupons. Seasonal sales. Upgrades. It never ends. They're constantly marketing to me despite my many requests to be taken off of their lists. I've called them and requested to be removed. I've submitted non-mail requests through an app called Paper Karma. I've tweeted at them. I've reported them for spam. I've gone into my online profile and have opted out across the board THREE TIMES. I don't know what it's going to take for them to stop contacting me. I'm a marketer who knows how to market well. This is horrible marketing. Perhaps the only thing that will make it stop are negative reviews - but I doubt it. PROVE ME WRONG, TOYOTA OF KIRKLAND.
• • •
Public - a year ago
reviewed a year ago
3 reviews
Map
Map
Map
SCREAMIN' fast service! I ordered four pairs of socks and they were at my door in less than 24 hours. WITH FREE SHIPPING. Now THAT'S service!
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
reviewed a year ago