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Lauralee Guthrie
Works at ORYX Advertising
Attended Thompson Rivers University
Lives in Toronto, Canada
757 followers|140,201 views
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Lauralee Guthrie

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Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads
/via +ClickZ  #analytics   #marketing  

"Google and CEB helped change the way many website owners think about prospects and leads in 2013 when they published their research showing that amongst 1,500 business people involved in B2B purchases, the buyers did 57 percent of their research before reaching out to communicate with prospective vendors.

This research helped demonstrate how it is as important to understand how prospective customers are interacting with our websites before we know who they are as it is to have a Web-informed sales process. But it can be difficult to perform a thorough analysis on prospect behavior on a website simply because we are not sure how to identify these anonymous users."
Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site.
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Lauralee Guthrie

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Interesting read from +Avinash Kaushik for some Data Visualization Inspiration #Data #Visualization #webanalytics  
 
There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can. Magical.

My latest post shares six short stories where I share my favorite visualizations and challenge you to re-think how you present data. 

Treemaps, Sunbursts, Packed Trees, Conditionally Formatted Tables, Predictive Models, Streamgraphs, Stacked "square" Bars, Bubbles and so much more.

If you want to get rid of boring tables and graphs and shift to communicating insights faster, and earn love of your clients (and a lot more money), this is the post for you...

Data Visualization Inspiration: Analysis To Insights To Action, Faster! http://goo.gl/5aC7xi

#dataviz   #analysis   #insights   #postsyouactionrightaway  
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Lauralee Guthrie

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Amazing list of advanced social search tips!
 
SMX Liveblog: 25 Social Media Ideas for the Advanced Search Marketer http://ow.ly/2I3pG6
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Agreed! Interesting diagram on how content impacts all facets of digital marketing. +Bemoi Georges would you classify employees as Advocacy under Influencer Engagement or as Brand Ambassadors? I think there could be reasons for both... #ContentMarketing #Advocacy 
 
Content is not only important for SEO, it is the most essential element that holds the pillars of digital marketing.
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Looking forward to #SXSW! 
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alfredo oscar Boffi's profile photoChris Yates's profile photoDaniel Brum's profile photo
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See you there
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Find out how you can amplify your social media results by enabling your workforce! #PostBeyond #socialroi
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Win lunch with the next Billionaire Canadian


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Cara Lauralee Guthrie
Grazie per tuto
Auguri Natale e Buon Anno 2015
Alfredo Oscar Boffi Presidente - Ceo
Fondazione Democratica Italo Americana
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Lauralee Guthrie

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New developer recruitment opportunities, check out the hashtag #io14 and the new google resource centre. 
 
A New Look for Google Developers on the Web #io14  

And just in time for Google I/O, huh? https://developers.google.com/
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Yes site speed is a ranking factor & watch out for mobile! Interview with Matt Cutts @ SMX #Seo
 
Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014 - Day one of our SMX Advanced conference is wrapping up, but before we call it a day it's time for an SMX Advanced tradition: Matt Cutts, the head of Google's webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news... Please visit Search Engine Land for the full article. http://ow.ly/2I3xv1
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news about Google penalties (eBay, Metafilter, […]
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Great article from +Phil Wainewright on 5 Keys to unlock enterprise social collaboration http://diginomica.com/2014/05/30/5-keys-unlock-success-enterprise-social-collaboration/
Now that the hype has died down, what have we actually learned about making the most of social collaboration in the enterprise?
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Latest blog post on the Youth Talent Search, what it takes to recruit & retain millenials
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Would love to read that article, most of the Millenials I've worked with to date have been pretty driven. Most... but they have been told to "follow their passion" so I think you're right about the money element, less about money and more about the environment and if they enjoy what they are doing. 
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Social Media Employee Engagement with the PostBeyond platform
TORONTO, Nov. 13, 2013 /CNW/ - As companies evolve their social media marketing tactics, one thing that's very appealing for brands is social media employee engagement. However, everyone ponders about what it would it look like and how can it be controlled? We know that our employees are our ...
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Work
Occupation
SVP Social & Analytics
Skills
social media engagement, conversion rate optimization, content marketing, search engine strategy, growth hacking
Employment
  • ORYX Advertising
    SVP Social & Analytics, 2014 - present
  • PostBeyond
    SVP Social & Strategy, 2013 - 2014
  • Randstad Canada
    Digital & Social Media Director, 2010 - 2013
  • Social Klix
    Founder, 2009 - 2013
  • SHOP.CA
    Lead Social Marketer, 2011 - 2012
  • Compugen Inc.
    eMarketing Manager
  • WSI
    Product & Training Director, 2004 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto, Canada
Contact Information
Work
Email
Address
21 Atlantic Avenue, Toronto, Ontario, M6K 3E7
Story
Tagline
Social Media Strategist and Conversion Analytics Enthusiast.
Introduction
Addicted to all things social media & search related. Passionate about driving business growth through innovative customer acquisition and engagement techniques and strategies.
Education
  • Thompson Rivers University
    Marketing, 2012
Basic Information
Gender
Female