The transition from "strings to things" that marks the evolution of search towards semantic indexing requires data. Data is never neutral, it is 'colored' by relationships, content, context, density and its ability to bridge the online/offline divide.
Because none of us operate in a vacuum or lives off-planet, everything we do is a potential signal. The 'noise' of our existence, indexed, is waiting to coalesce at just the right moment.
Because semantic search is a network, relational analysis model its approach is similar to the Interactional View in communication developed by Paul Watzlwick (http://goo.gl/TQAPVW) to help explain communication patterns within familial family networks.
Search, a code-driven, computer-based approach to indexing and discovering information has now become virtually identical to how we use information to engage and interact within personal networks. Not only are the divisions between online and offline disappearing but search is now reflective not of what we think, but of how we think.
It is this change that begins to affect everything, from the kind of information we decide to place on a website to the kind of sharing activity we engage in a social network. In many ways, Google is inside our heads.
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- College of Santa FeTheater, 1986 - 1988Music, Theater, English, Tech, Dance