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Laura Spencer
Works at WritingThoughts
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Will long-form content help your website?

What you need to know if you're thinking about adding longer content (including a compromise that makes it more affordable for smaller businesses).

#webcontent   #contentmarketing  
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If you're just starting out as a freelance writer, read this.

#freelancing #writing  
Want to build a freelance portfolio? Focus on YOU, rather than building content for others.
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Good read for writers and content marketers.

#contentmarketing  
Words and phrases to ditch from your content marketing - and what to say instead.
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Laura Spencer

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Interesting article.  #contentmarketing  
 
5 Personal Writing Metrics To Track

Tracking personal writing metrics can make you a more prolific writer. More importantly, it can also make you more money, especially if you combine your personal metrics with other marketing metrics to get insights that other content marketers don’t have.

I think tracking these types of things are smart, if for no other reason than to quantify how much time you're spending on one task versus another. For me there are often trade offs of industry reading, blogging and client work. So knowing how much time blogging takes is a good thing.

My one word of caution here is that being prolific doesn't mean you're being successful. Even if in the short-term you're making more money (If you're actually writing for money) the question becomes whether the demand for your content goes up or down? 

Would taking more time and writing a better piece help you to raise prices in the future? (The answer in many ways is yes.) 

So track these things but don't be a slave to them.

#blogging   #content  
Learn how content marketers can combine personal writing metrics, like production time, with performance metrics, like conversion, to get valuable insights.
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Have her in circles
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Laura Spencer

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Good, clear infographic.
You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page ses
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Laura Spencer

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Good read from +Brad Shorr 
Words and phrases to ditch from your content marketing - and what to say instead.
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Laura Spencer

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What is your opinion about this topic?
 
This week's post addresses a question I'm often asked.  How often should you blog?

http://www.writingthoughts.com/how-often-should-you-post-to-your-blog/

#blogging #webcontent  
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Laura Spencer

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Do you agree? What's your experience with pay. Has it gone up?
A growing number of managers have come to the conclusion that paying more pays off -- especially for larger and more complex projects.
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Cristiana Coblis, translator and reviewer's profile photoDawn Mentzer's profile photoSamar Owais's profile photoYolander Prinzel's profile photo
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Ditto, on what +Samar Owais shared. And I do still do a good deal of work for smaller marketing firms and businesses, but the quality of clients has improved as I've stood by - and increased - my rates. Good find, +Laura Spencer! 
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Laura Spencer

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Good read!
 
More to it than just using the right words. It's also using the words . . . right.
Simple tricks to make your content a whole lot more compelling to the audience you're marketing to.
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Have her in circles
2,642 people
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Occupation
Freelance Copywriter, Blogger, and Business Writer
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  • WritingThoughts
    Owner/Principal, 2002 - present
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Tagline
Laura Spencer is a freelance copywriter who specializes in writing effective copy for businesses.
Introduction
Laura is a Texas freelance writer with over 20 years of experience. She has managed her own writing business since 2002. Laura’s current writing specialties include: business writing, copywriting, editing, and web content.
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Female
I worked with Pamil Visions on a project a few years ago and I would work with them again. The agency is both imaginative and innovative. When you combine that with the fact that Mihaela and Phil are both very knowledgeable about PR you definitely have a winning combination.
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