Profile

Cover photo
Laura Petrolino
Works at Arment Dietrich
Attended Vanderbilt University
Lived in Tampa, FL
568 followers|21,699 views
AboutPostsPhotosYouTube+1's

Stream

Laura Petrolino

Shared publicly  - 
 
Read my latest on +SpinSucks looking at some of the difficult issues in business ethics
You shouldn't have to sacrifice your ethics for profit. Learn how Ben & Jerry's ice cream kept both in tact, despite an acquisition by large business.
1
Add a comment...

Laura Petrolino

Shared publicly  - 
 
Join +Aksh Gupta and +Gini Dietrich chatting about five alternatives to email with +jill salzman 
Jill and Brad discuss ways to work around drowning-by-email. From getting down to business on a whiteboard to IdeaPaint to Trello to daily huddles, there are ways to work around continually filling up your inbox so that you can get more done rather than continue your professional career as an e-mail reader.
1
Add a comment...

Laura Petrolino

Shared publicly  - 
 
+Gini Dietrich discusses PR Flacks, Spin Doctors, and princesses living in fairy castles today on +SpinSucks 
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why.
1
Add a comment...
1
Add a comment...

Laura Petrolino

Shared publicly  - 
 
+Hessie Jones discusses online integrity today on +SpinSucks 
It's easy to hide behind an online persona, especially if you have something to hide. But when it comes to your reputation, integrity online and off is key.
1
Add a comment...
In her circles
237 people
Have her in circles
568 people
Laura Byrne's profile photo
Liz Strauss's profile photo
Pasha Baker's profile photo

Laura Petrolino

Shared publicly  - 
 
Check out +Clay Morgan's thoughts on +Brand.com's PR Expert Column
2
Carrie Morgan's profile photo
 
 Love #2 - time to think. PR Pros are so incredibly busy these days that jumping out of reactive mode gets harder and harder. Nice job, Clay!
Add a comment...

Laura Petrolino

Shared publicly  - 
 
Great post from +Jess Ostroff on building your reputation
You are your reputation. And maintaining it is not good enough. You have to constantly work on building it to make the most of your opportunities.
2
Add a comment...

Laura Petrolino

Shared publicly  - 
 
Great post from our own +Gini Dietrich on fighting destructive spin!
1
Add a comment...

Laura Petrolino

Shared publicly  - 
 
Our client +Hillard Heintze discusses the CSO/CFO relationship
1
Add a comment...

Laura Petrolino

Shared publicly  - 
 
+Gini Dietrich tells us how to recycle old content!
1
Add a comment...
People
In her circles
237 people
Have her in circles
568 people
Laura Byrne's profile photo
Liz Strauss's profile photo
Pasha Baker's profile photo
Work
Occupation
Client Services Director
Skills
strategic communications, integrated marketing, digital/social media, business development
Employment
  • Arment Dietrich
    Director of Client Services, 2013 - present
    Arment Dietrich, Inc. is a Chicago-based strategic communications and online marketing firm, specializing in emerging and social media. Better put, we’re the alternative to your traditional marketing.
  • Flying Pig Consulting
    Founder and Chief Strategist, 2013
    Flying Pig Consulting is a full service communications, business consulting and brand development firm specializing in helping small businesses, start ups and non-profits reach their goals and expand their market outreach.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Tampa, FL - Sarasota, FL - Portland, OR - Washington, D.C. - Knoxville, TN - Nashville, TN - Charleston, SC - multiple other places...
Story
Tagline
I'm a ninja!
Introduction
Client Services Director at Arment Dietrich. Pint sized blonde ninja. Olympian wanna-be. Doing a kick ass job being me! 
Education
  • Vanderbilt University
    Political Science, 1999 - 2003
  • West Linn High School
    1995 - 1999
Basic Information
Gender
Female
Relationship
Single
Laura Petrolino's +1's are the things they like, agree with, or want to recommend.
Clay Morgan - The PR Expert Corner | Brand.com
www.brand.com

Let's celebrate our new "PR Expert Corner" series with one of the internet's finest PR pros – Clay Morgan. He's the vice president of operat

5 ways to fight spin
www.prdaily.com

People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight

FeedBlitz and the Heartbleed vulnerability | FeedBlitz - Email Marketing...
www.feedblitz.com

We've been asked this a few times recently, so for the record: FeedBlitz isn't vulnerable to the Heartbleed vulnerability. FeedBlitz doesn't

The CSO and CFO partnership: Three ways to grow this key relationship
www.hillardheintze.com

Two members of the c-suite - the CSO and CFO - share a common goal: to make every dollar on security risk management and investigations coun

How to Pick the Right Accounting Software: An Interview with Adam Bluemn...
www.brilliantfs.com

Over the past decade or so, the rapid growth in the use of technology has touched every aspect of our lives. Most IT and accounting professi

Our Final 5 Powerful Insights from Social Media’s Most Influential Women
lorirtaylor.com

This is Part Four of a four part series based on CEOWorld's 25 most influential women in social media. You can read Part One here, Part Two

Executive Protection, CSOs and Tax Counsel - Let's Talk About Title 26
www.hillardheintze.com

We are regularly asked to conduct an independent security study of executive protection programs. Who calls us? The CSO? Yes, but often it's

Cop Out of Content Creation With 10 Great Content Curation Tools | FeedB...
www.feedblitz.com

Content curation has become an important part of the content marketing mix. Here are ten tools to use in your content curation efforts.

Explosives Detection, Bomb Dogs and WMDs
www.hillardheintze.com

Protecting a global supply chain requires a richly layered security strategy. And that sometimes includes explosives detection.

6 Tips For Controlling Prepaid Card Fees | Bankrate.com
www.bankrate.com

You won't avoid all prepaid card fees, but these tips will keep your costs under control.

Negotiate Your Way to a Higher Salary - Brilliant™ | Job Seeker Resources
www.brilliantfs.com

Did you know that not having a game plan for your salary negotiations over the course of your career can cost you more than $1 million in lo

Book Review: Spin Sucks, an Indispensable Marketing Guide - Rob Biesenbach
www.robbiesenbach.com

If you're confused about marketing in the digital age, Spin Sucks will put you on the right track. Here's my review of this essential new bo

Spin Sucks: Is It Time to Change Your Story? (Book Review)
thegazette.com

Sex sells. But unless you’re actually selling sex, it’s time to try something new. At least that’s one of the points that Gini Dietrich make

Social Media Monitoring: Uncovering a Twitter Threat to Kill Executives ...
www.hillardheintze.com

Many Web users post very candid views on social media platforms on multiple topics. The vast majority are benign. A few are not. Social medi

The Value of Vision
billprettyman.com

Ever wondered why some people are so passionate about their work? It could be they have a clear vision. Here are some reasons to get clear o

"News" Understand How PR Is Changing: Review Of Spin Sucks, by @GiniDiet...
news.easybranches.com

News "Understand How PR Is Changing: Review Of Spin Sucks, by @GiniDietrich" appear on "Social Media News" by Easy Branches

Toolkit Tuesday: Read Spin Sucks the book by @ginidietrich #SpinSucks
www.thinkbelle.com

If you want to know how to truly move the needle for your organization within paid, earned, owned and shared media, you need Spins Sucks by

Seth's Blog: No more kids
sethgodin.typepad.com

What if, in some sort of sci-fi solar flare cataclysm, it was impossible for humans to have more kids? No more babies. How would we treat th

Marketing: The Darth Vader Approach | FeedBlitz - Email Marketing and RSS
www.feedblitz.com

Darth Vader is a powerful pop culture image, and the Darth Vader brand crosses all ages, cultures, and social groups. Find out why the Vader