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Laura Petrolino
Works at Arment Dietrich
Attended Vanderbilt University
Lives in Portland, ME
833 followers|71,059 views
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Laura Petrolino

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Second verse, same as the first. Blogging is not dead. +Gini Dietrich explains why
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains.
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Laura Petrolino

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Today I discuss the results of a test done by +Forbes  to encourage people to turn off their ad blockers
An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected.
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Laura Petrolino

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Before you start 2016 make sure you check out the best of 2015
From communications and PR to tweeting animals and scientific discoveries, Laura Petrolino starts your year off with a round-up of best of 2015 posts.
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Laura Petrolino

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Laura Petrolino

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Are you stuck in overplanning mode? Read this
Perfection is the enemy of progress. Here Laura Dambrosio gives you five reasons to stop planning and get going already!
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Laura Petrolino

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Apply these lessons from Black Friday to your communications plan
Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan.
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Laura Petrolino

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Yesterday I shared a look at my Memorial Day weekend trip to honor our fallen heroes—and what it taught me about storytelling
These four key elements will ensure your brand storytelling efforts are powerful, effective, and lasting
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Negative customer feedback is just part of doing business—follow these steps to learn how to deal with it productively. 
Dealing with negative customer feedback is not easy, but Nadya Khoja helps you dilute any tension and deliver excellent customer experience in six steps.
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Laura Petrolino

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Find out what our top three blog posts of the year were!
Did you read these top three posts? @lkpetrolino tells you which three @spinsucks blog posts were your favorite in 2015
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Laura Petrolino

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Learn what our favorite PR tool of the year is.
On the first day of Christmas, Spin Sucks gave to you...the one PR tool you'll need for 2016. It'll help with your media relations efforts and show results.
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Do you use the right tools to support your campaigns? 
The biggest trouble PR has is the industry doesn't effectively measure its efforts. #PRStack has a way to build an inbound PR campaign that is measurable.
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Fascinating look at the making of community through UGC
What do you get when a bunch of PR pros get together and define work flows for the industry? You get #PRStack and Scott Guthrie has more on what it is.
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Story
Tagline
#PetroPower
Introduction
Director of Operations at Arment Dietrich. 

Outdoor Adventurer. Olympian Wanna-Be. Superhero Trainee.
Education
  • Vanderbilt University
    Political Science, 1999 - 2003
  • West Linn High School
    1995 - 1999
Basic Information
Gender
Female
Relationship
Single
Work
Occupation
Director of Operations
Skills
strategic communications, integrated marketing, digital/social media, business development
Employment
  • Arment Dietrich
    Director of Operations, 2015 - present
    Arment Dietrich, Inc. is a Chicago-based integrated marketing communications firm, specializing in using the PESO-model (integrating paid, earned, shared, and owned media) to build brand awareness, drive leads, and create real business results for clients. Better put, we’re the alternative to your traditional marketing.
  • Arment Dietrich
    Director of Client Services, 2013 - 2015
  • Flying Pig Consulting
    Founder and Chief Strategist, 2013
    Flying Pig Consulting is a full service communications, business consulting and brand development firm specializing in helping small businesses, start ups and non-profits reach their goals and expand their market outreach.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portland, ME
Previously
Tampa, FL - Sarasota, FL - Portland, OR - Washington, D.C. - Knoxville, TN - Nashville, TN - Charleston, SC - multiple other places...
Laura Petrolino's +1's are the things they like, agree with, or want to recommend.
How to Deal with Failure in Four Steps by @lkpetrolino
spinsucks.com

Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success

College Football and Brand Development by @lkpetrolino
spinsucks.com

College football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brand

It's Disability Insurance Awareness Month
blog.disabilitycanhappen.org

May is Disability Insurance Awareness Month, which was started by LifeHappens to build awareness around the stigma of disability. Learn more

Seth's Blog: A practical definition of reputation
sethgodin.typepad.com

Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or d

Amy Bailey
vxsuite.com

A lot of great memories, learnings, and networking with some of the best and brightest in unified communications at VXMadness. Who will surp

Customer Service: What the Experts Can Teach Us
ugnauto.com

Sound Solutions for the Automotive Industry

3 transitions that turn good leaders great | @SmartBrief
smartblogs.com

Every leader had to start somewhere. That’s true about the shift supervisor on the shop floor and the head of a multinational corporation. R

Things that will not change | A Learning a Day
alearningaday.com

Amazon founder Jeff Bezos was recently asked about what Amazon might look ten years from now given all the changes sweeping through the worl

Top 30 Women In Social Media Who Are Killing It #LikeAGirl
kimgarst.com

So here ya go...my top 30 women in social media who are killing it #LikeAGirl!

Laura Petrolino
vxsuite.com

Join us at VXMadness 2.0 as Laura Petrolino walks us though her keynote, "How to Grow Your Business with LinkedIn." Have LinkedIn questions?

Amy Bailey
vxsuite.com

Mobility for me is talking to whom I want, where I want on the device I want – and having it work seamlessly! That is mobility on my terms!

Amy Bailey
vxsuite.com

If you are looking for a conference to blow away all others, just like the kiss shared by Westley and Buttercup, VXMadness 2.0 is the one fo

Gini Dietrich
www.bluewiremedia.com.au

Adam Franklin chats to Gini Dietrich from SpinSucks.com about the hits and misses on her marketing journey. Podcast WMTW 058.

[INFOGRAPHIC] WHAT’S ON YOUR 2015 PR WISH LIST? - @Marketwired Blog
blog.marketwired.com

Six experts give us their 2015 PR wish list. These tips, tricks and best practices can help you be smarter and more successful in the year a

Roger Blohm
vxsuite.com

In 2015 let's aspire to be great leaders. Let's look at Abraham Lincoln and decide how the leaders of today can learn from great leaders of

a review of The Last Don
www.goodreads.com

I became absolutely addicted to this book. I fell in love with Mario Puzo with the Godfather, but this is by far the better of the two....on

The 2014 jealousy list. - EPICOMM
epicomm.ca

Here’s a roundup of everything I wish I wrote this year..but incredibly glad these incredible minds did. And yes I’ve read all. And yes all

4 Essential Marketing Podcasts for the Busy CMO
polarisprinc.com

The average commute in the Greater Toronto Area is more than 65 minutes. That's 65 minutes one way. 11 hours per week. 520 hours per year. I

5 Experts on Defending a Brand’s Reputation After a Data Breach - PRNewser
www.mediabistro.com

5 Experts on Defending a Brand’s Reputation After a Data Breach

I was in town visiting and hurt my neck extremely badly. I couldn't move my head, was dizzy, nauseated, and had a horrible migraine as a result. I was worried about even being able to travel home the next day. I called Dr. Geheren's emergency number (it was a Sunday) and he offered to meet me at his office within 20 minutes. He saw me and spent time to work on my neck and make sure I left as comfortable as possible. Not only did he essentially allow me to function again, but also make it home the next day comfortably. I'm not sure how I would have made it without his help. It's really incredible to find someone who cares so much about the well-being of the patients he sees. I WAS NOT a current patient, and since I'm from out of town not even a potential patient. He interrupted a beautiful summer Sunday to come in and help me, for no reason at all, but because he cared and obviously truly is passionate about the healing and relief he can provide. Intention drives execution and in that fact alone I'd recommend Dr. Geheren to anyone in the VA Beach area.
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Public - a month ago
reviewed a month ago
Very disappointed. While the decor was trendy and hotel was clean we didn't sleep either night of our two night stay because the poor quality AC units in the rooms cause the room to literally vibrate while they turn on and off. So on a consistent cycle every 20 minutes or so our room vibrated and hummed as the AC unit in the room above us worked it's cycle. it was so bad that all the drawers in the room ended up shaking open by the end of every cycle and things vibrated off counter tops.
• • •
Public - 2 months ago
reviewed 2 months ago
I stumbled upon this salon when I first moved to Ponte Vedra and honestly it will be one of the things I miss the most when I leave! It has a fantastic, friendly environment (vs. the snobby feel of some top salons), and every time I go I'm blown away by the skills of the stylists. I work with Taylor Brass and adore her! She is one of the most talented stylists and colorists I've ever worked with. I honestly plan on flying back into town just to continue to have my hair done by Taylor, she's that good! The prices are very reasonable compared to other top salons and you'd be hard pressed to find better skills and service!
• • •
Public - 2 years ago
reviewed 2 years ago
5 reviews
Map
Map
Map
Fantastic job and Ed was great! Great customer service and he did an amazing job! I'll recommend him to everyone I know!
Public - 2 years ago
reviewed 2 years ago