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Laura Patterson
106 followers -
Creating Centers of Excellence to Improve and Prove the Value of Marketing
Creating Centers of Excellence to Improve and Prove the Value of Marketing

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Not long ago a Forbes article shared the results of a survey that asked members of the C-Suite to identify and rank their priorities. They listed finance, sales, production, management, legal and people in this order. Perhaps you notice that Marketing is…

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If you saw the latest Gartner CMO spend report you know that budgets are on the rise for 2017, up to 12% of revenue. In the report Gartner states “with power comes great responsibility. By taking custody of these dollars, CMOs are promising more and more…

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If you saw the latest Gartner CMO spend report you know that budgets are on the rise for 2017, up to 12% of revenue. In the report Gartner states “with power comes great responsibility. By taking custody of these dollars, CMOs are promising more and more…

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VEM provides a variety of easy-to-read and use publications that will improve your marketing measurement capabilities and your overall marketing effectiveness. KeyPoint Metrics E-mail Newsletter KeyPoint is a free newsletter subscription from VisionEdge…

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Peter Drucker is attributed with saying that ―Business has only two basic functions – marketing and innovation. Why is marketing so important? Perhaps the answer lies in Phil Kotler’s point of view that: Marketing has the main responsibility for achieving…

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What an honor to be included in this list, thank you Ruth!

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Numerous studies emphasize how central analytics is to business strategy. The CFO Alliance’s 2016 sentiment study highlighted the role of Marketing execution and performance to company success. A top strategic factor to achieving growth depends on how…

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Trying to make some changes as part of your 2017 plan? Some tips here.
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