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Laura Patterson
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Creating Centers of Excellence to Improve and Prove the Value of Marketing
Creating Centers of Excellence to Improve and Prove the Value of Marketing

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Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject,…
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Every campaign needs a performance target tied to a business outcome. Here's some tips on how to do performance target setting.
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Try this Why3X5 technique.
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Measure touchpoint effectiveness with these six steps
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After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are “are in the midst of business transformation planning…
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The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Adoption of these products has passed the tipping point. The…
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While it is worthwhile to map the customer experience, conduct voice of customer research, and establish customer advisory boards, it is important to master the basics of customer service.
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