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Laura Milligan Puente
Attended Trinity University
Lives in Houston, TX
112 followers|5,872 views
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Laura Milligan Puente

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Straightforward but good reminders here, especially Slides 12-13 if you're concerned about how to prove value of previous month's work.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts ca...
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Laura Milligan Puente

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"With processes, it's not about developing something that stands the test of time (because they never do). It's more about providing guidance and suggestions for a more efficient workflow. That tends to come in the form of checklists that you're continually iterating as living, breathing, dynamic entities inside your organization."

Another great article on managing the content generation process, from +Mackenzie Fogelson 
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Laura Milligan Puente

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Wikipedia previews appear for trusted sites. Just get into the Knowledge Graph Box first.
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Laura Milligan Puente

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I knew it was going to be a good year:

"Say goodbye to spreadsheets and manual processes — 2014 will see the emergence of a class of cloud-based, end-to-end content marketing platforms."  

Can't wait to see what pops up!
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Laura Milligan Puente

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Beware turning into a link farm yourself.

Cool article from +Joshua Berg 
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Laura Milligan Puente

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Any community manager purists out there reluctant to take on more of a "social media" role?
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Laura Milligan Puente

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"So the next time that you see someone state that there is no correlation between the use of a heading element and ranking at Google, ask them if they accounted for semantic closeness and leave them scratching their head. If they don’t get it, they probably never will."

Thanks, +SEO by the Sea for this series.
An list of Ranking Signals that may have been used by Google to determine the order of search results.
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Laura Milligan Puente

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Awesome. "You can’t replace “link building” with “content marketing” and call it a damn day."
As the entire search world knows, Matt Cutts released a post last week - I'm paraphrasing - warning us that Google now considers "low quality guest posting" to be spam under their guidelines and will begin to take action in accordance with those beliefs. I don't plan to revolve this post entirely ar
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Laura Milligan Puente

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Be visible and quotable, and don't let anyone put words in your mouth. Good post from Jess Champion for anyone wanting to be a more effective communicator with the media.
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Work it, girl! 
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Laura Milligan Puente

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"It’s nice to think of our field as a vigorous hybrid, but it often feels more like a Frankenstein’s monster assembled from spare parts and animated by deadline-inspired panic."

Finally digging into Erin Kissane's The Elements of Content Strategy, and loving it. 
foreword by Kristina Halvorson. Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, ...
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Laura Milligan Puente

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It's pieces like this that keep me coming back to G+. This time it's for real (I hope)!
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Have her in circles
112 people
Mark Turner's profile photo
True Web Presence's profile photo
Jessica Merritt's profile photo
Stephanie Oaks's profile photo
Halie Hartman's profile photo
Christina Sabo's profile photo
Scott Tiedemann's profile photo
Jack Mathison's profile photo
Matt Taylor's profile photo
Education
  • Trinity University
    English, French, 2002 - 2006
Basic Information
Gender
Female
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Introduction
Social media by day, a mix of social and sleep by night, Houston, TX.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston, TX
Previously
San Francisco - Charlotte - Shreveport - San Antonio - Paris - Houston
A few months ago, I was helping my family look for a lawyer to help us resolve an issue involving an elderly relative and his nursing home care. In the end, we ended up not needing formal legal assistance, but during my research, I found McIver Brown and was impressed by their knowledge of the issue and also the way they treated my family and me. I'd refer any friends to McIver Brown if they're in need of a malpractice or nursing home neglect/abuse lawyer.
Public - 2 years ago
reviewed 2 years ago
Earlier this year, my family and I were unfortunately in the position to look into hiring a lawyer for an incident involving an elderly family member at a nursing home. We ended up not having to go this route, but I would have absolutely used McIver Brown had we needed a lawyer, chiefly because of their respect for my family and our situation, and of course for their tremendous expertise and confidence in taking the next steps. The only reason why I rated this "Very Good" and not "Excellent" was because my family ended up not using their services, but I'd highly recommend them to anyone looking for a lawyer to represent an elderly family member or a nursing home incident.
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Public - 2 years ago
reviewed 2 years ago
2 reviews
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