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Laura María Alvarez Manrique
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Apasionada de temas relacionas con tecnología, UX, Analytics.
Apasionada de temas relacionas con tecnología, UX, Analytics.

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Are You Optimising for Conversions?

Let's face it, the goal of spending time and/or money trying to drive traffic to your website is in the hopes of eventually seeing a little ROI or return on investment, such as leads that result in sales.

If you are getting pretty good traffic but not so much as far as conversions go, you may want to try making a few minor tweaks to your landing pages to try to improve your conversion rates.

Remember: More conversions mean more leads and more sales.

If you are ready to optimise your landing pages for conversions, here are a few tips:

1) Make the transition smooth.
In other words, when someone clicks your ad or social media post, you should make sure that your website "delivers" on promises made (in other words, it should not be click-bait).

2) Grab their attention immediately.
You only have mere seconds once a visitor lands on your landing page to grab their attention. Make sure your title is interesting and that your copy is compelling and easy to read.

3) Keep it simple.
Everything from your call-to-action to the information you ask for on the sign-up form should be extremely clear and as simple as possible.

We would love to hear from some of the experts in our audience! Please comment below with any additional tips that you might have.

Have you started blogging yet?
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#blogging #landingpages #conversions #marketing
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¿Sabes qué es el Domain Authority? Conoce su importancia y cómo puede ayudarte a mejorar el posicionamiento web.



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This article compares the most popular product management methodologies. Agile and Lean, Scrum and Kanban represented in simple whiteboarding examples.

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El primer paso al desarrollar una estrategia de Marketing Digital es al identificar a tu audiencia objetivo. Te dejo una Plantilla para ayudarte a siempre tener esto bajo control cada vez que lo necesites.
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