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Laura Busche
Works at Ozone Group
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Laura Busche

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✨ Attention designers, marketers & tinkerers: check out my brand new article over at +AIGAdesign 's homepage: "10 Consumer Behavior Facts Every Designer Needs To Know" ▶ http://ow.ly/PQMdv 

* Founded in 1914 as the American Institute of Graphic Arts, AIGA remains the oldest and largest professional membership organization for design and is now known simply as “AIGA, the professional association for design.”
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Laura Busche

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Feeling uneasy about how hard something is? Maybe it’s time you asked yourself: “Is there a better way to do this?”. If you found it, would it make other people’s lives easier? I know the electric light bulb did (Well done TAE!). What’s YOUR innovation in the making? 

#entrepreneurship   #motivation   #inspiration  
Feeling uneasy about how hard something is? Maybe it’s time you asked yourself: “Is there a better way to do this?”. If you found it, would it make other people’s lives easier? I know the electric light bulb did (Well done TAE!). What’s YOUR innovation in the making?
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Laura Busche

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Are you interested in user experience design? Ever wondered how to bring in small details to delight users with your brand? My new starter guide to ‪#‎MicroUX‬ is up at Creative Market: http://ow.ly/IXCJR 
Designer Charles Eames once said “The details are not the details. They make the design." In line with this idea, many designers have starte…
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Laura Busche

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Are you the one who says it can’t be done, or are you the one doing it?
Are you the one who says it can’t be done, or are you the one doing it?
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Laura Busche

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When everything seems to be going against you...
Please remember that it is precisely in the midst of difficulty that we gather our greatest strength. In Henry Ford’s words: “remember that the airplane takes off against the wind, not with it”.
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Trying to market a product or service with a limited budget and little or no time? I've prepared this for you! Join me this Friday for a free webcast at O'Reilly Media — I will share 15 tactics to build your very own high-conversion brand. Sign up here: http://www.oreilly.com/pub/e/3158 
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Laura Busche

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Shonda Rhimes is the brain behind hit shows like Grey’s Anatomy, Scandal and How to Get Away with Murder. This talented content creator nailed a formula that has glued millions to their screens. In today's article, I'm sharing 3 lessons that every brand can apply from her stellar content strategy. Enjoy! →
If you’ve been paying attention to newspaper headlines, social media and TV lately, you’ve probably heard the name Shonda Rhimes. She is the brain (and heart, some would say) behind hit shows like Grey’s Anatomy, Scandal and How to Get Away with Murder. Her success is such that ABC gave her production company (Shondaland) the …
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Laura Busche

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Strategic plan? Sure. We’ve got one: it’s called DOING. Not daydreaming, not sidetracking, not apologizing. DOING. As in TRULY acting on our intentions. Putting in the extra hours, recognizing what’s important, committing to our direction. Nobody can do these things for us, so let’s step it up!
Strategic plan? Sure. We’ve got one: it’s called DOING. Not daydreaming, not sidetracking, not apologizing. DOING. As in TRULY acting on our intentions. Putting in the extra hours, recognizing what’s important, committing to our direction. Nobody can do these things for us, so let’s step it up!
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How easy it is to fall prey to everyone else’s vision of success! Society keeps rewarding frivolous lifestyles, unachievable body images, and overnight success. All the while you are right there: glued to an idea that you’ve invested everything on. I’ve been there, and after years of struggling with the noise around us, I’ve realized what it is that keeps me going. I’m in this for the hustlers, the fighters… the mindful creatives that (somehow) still manage to wake up early and stay up late to build something that matters. If that’s you, my friend, here it goes: let’s earn our reputation by trying to do hard things well. 
How easy it is to fall prey to everyone else’s vision of success! Society keeps rewarding frivolous lifestyles, unachievable body images, and overnight success. All the while you are right there: glued to an idea that you’ve invested everything on. I’ve been there, and after years of struggling with the noise around us, I’ve realized …
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Great news! I've partnered with O'Reilly Media to bring you an amazing webcast full of +Lean Branding  hacks at 1pm EST/10am PST TODAY — Register here: http://www.oreilly.com/pub/e/3158
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This is my homage to something that I call the N Factor— a completely underrated personality trait also known as being nice:
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Work
Occupation
Lean Brander
Employment
  • Ozone Group
    CMO, 2008 - present
    We are an interdisciplinary team of design, engineering, and marketing professionals that love code. Better yet, love simple, beautiful, useful code. We're also in love with innovation, strategy, and the surprise effect. That's why we create solutions that are customized to fit your needs, and then go beyond them. * Web Application Design * Digital and Traditional Marketing Strategies * Branding and Corporate Identity * Graphic Design * Social Media Marketing More at www.ozonegroup.co
  • World Economic Forum
    Global Shaper, 2013 - 2013
    The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large. More at Globalshapers.org
  • Ministerio TIC Colombia
    Lean Launch Pad Digital Marketing Expert, 2012 - 2013
    More at www.apps.co
  • Casa Editorial El Tiempo
    Blogger, 2012 - 2013
    http://www.eltiempo.com/blogs/las_7_ideas/
  • Groupon
    City Leader, 2010 - 2012
    Professional coolhunter. Online Marketing Advisor for dozens of Groupon's partners in Colombia. I find great places, design marketing campaigns for them, and let the Groupon magic happen.
  • National Geographic Society
    Social Media and Marketing Intern, 2010 - 2010
    Assist Marketing Director & Marketing Coordinator at NG Kids with various projects, including World Animal Day, Toot & Puddle events, and NG's new Play Area launch. Also, help NG Films during their marketing push for Restrepo and The Wildest Dream.
  • American University
    Marketing Research Assistant, 2008 - 2010
  • No More FARC
    Washington DC Coordinator, 2007 - 2009
    Plan and execute the Feb. 8th, 2008 rally against the FARC in Washington D.C. Deliver a speech in front of the 3,000+ attendees in Freedom Plaza. Plan and execute a 20th July Independence Party in Lafayette Square to ask for the liberation of the rest of Colombian kidnapees.
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Brand Strategist, Author & Speaker
Introduction
Business professional with a passion for design. International speaker, researcher, consultant and writer.

American University alum, with summa cum laude honors in Business Administration. Interned at National Geographic and worked in Groupon. Ozone Group cofounder in 2008 and CMO in 2013. Colciencias scholar, awarded a 4-year grant to complete PhD studies in consumer behavior. TOYP (Top Outstanding Young Persons of the World) award in 2012, granted by the Atlántico chapter of the UN's Junior Chamber International. World Economic Forum Global Shaper in 2013.

Author of O'Reilly Media's "Lean Branding" book, part of The Lean Series curated by Eric Ries.

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