Soliciting referrals from employees is a useful tool, and one we leaned on heavily in Google's early days. But most people only have a few referrals top of mind, reducing a potential torrent of candidates to a trickle. 

The good news is, people know more great people than they think, and there’s an easy way to jog their memories. Instead of asking for referrals generally, use questions like: “Who's the best salesperson you’ve ever worked with?” to get recommendations for particular roles. At Google, just making this switch increased our referral volume by 1/3 and helped incredible people get hired. #workrules #google #hiring # referrals 

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