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Larry Weeks
Works at Google
Lives in Pittsburgh
109 followers|11,885 views
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Larry Weeks

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I love time travel movies. the premise of a multiverse and the possibilities of a “do over” is so compelling that it sucks me in every time. One of my favorite movies in this genre is a film called
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Worked as partners with Google for a number of years, we are excited to take this next step with them...
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The Meaning of Like: How Smart Devices and Social Analytics Are Transforming Retail This recent infographic from Symphony Teleca shares some very insightful information on the ways that consumers u...
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"It's Becoming Clear That No One Actually Read Facebook's IPO Prospectus Or Mark Zuckerberg's Letter To Shareholders" via @businessinsider
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 Information we provided on the impact to retailers
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Larry Weeks

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Interesting post courtesy of my friend Avinash. Facebook IMO is a digital version of water cooler conversations, people hang around to chat with no intent to purchase. Doesn't mean they wouldn't if they hear enough good reviews about something that interests them. Very high in the purchase funnel if not before it. Search and shopping can be a private thing, and I may not want you to know what I am buying.
 
Social Media Advertising Does Not Influence Purchases.

Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX  I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?

Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value. 

But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social.  Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.

The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results. 

People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term. 
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Over the next four years, what actions you take or don't take will have a much bigger impact on any money you make or lose, the success or failure you experience, and the happiness you feel ...so much more than who is president or what that president does or doesn't do. Own your life.
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Dear God, I pray for a cancer cure for the world. Amen
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There are few true pioneers throughout history that have changed the world and inspired so many as the late great astronaut Neil Armstrong. He has had an imme…
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"Underdogs win far more often than you might think; and they do so particularly when they replace ability with effort and figure out new ways to play the game."
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Have him in circles
109 people
Sonas LLC's profile photo
Teddy Benson's profile photo
Brent Hosaka's profile photo
Karl Roberts's profile photo
Geoff Gilbert's profile photo
The Bergen Team - RE/MAX Charleston's profile photo
Sarah Beritzhoff's profile photo
Justin Osbourne's profile photo
Trang Ha's profile photo
Work
Occupation
I head up a division of an online marketing group.
Employment
  • Google
    Partner Manager, eCommerce, 2013 - present
  • CHANNEL INTELLIGENCE INC
    Vice President, Performance Markering, 2007 - 2013
Basic Information
Gender
Male
Story
Tagline
Tennis nut, constantly curious who loves learning new things.
Introduction

I have the privilege of working with some of the largest retailers in the world such as Home Depot, Best Buy, the Neiman Marcus Group, Walmart, Target, HP, Sears and more by providing them with online marketing services such Google Shopping, display advertising and shopping engine management.

Bragging rights
Currently having fun at Google
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pittsburgh
Previously
Lake Mary Florida - Dallas, Texas - Charleston, South Carolina - New Jersey - Pensacola, Florida - Chicago, Indiana - Hawaii - New Orleans
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