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Larry Weeks
112 followers -
Tennis nut, constantly curious who loves learning new things.
Tennis nut, constantly curious who loves learning new things.

112 followers
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Interesting post courtesy of my friend Avinash. Facebook IMO is a digital version of water cooler conversations, people hang around to chat with no intent to purchase. Doesn't mean they wouldn't if they hear enough good reviews about something that interests them. Very high in the purchase funnel if not before it. Search and shopping can be a private thing, and I may not want you to know what I am buying.
Social Media Advertising Does Not Influence Purchases.

Gallup finds people use social media to connect with friends and family. http://goo.gl/FU7qsX  I know that this seems like doh!. But consider that US companies spent $5 billion (nine zeros) on social media ads in 2013. For what?

Between G+, TW and FB I have half a million followers. From practice I have an understanding of the medium, and I believe it is of value. 

But not for pimping, and not for short-term impact of any kind. If your brand is inherently social, do social. If your marketing/relationship officer can give you a few years to see results, do social.  Else, quit. Or flush the social media ads you buy down the loo, it will go round and round and it is kind of fun to see.

The sad thing is there is that little will change. The most prominent button you will see on your Facebook page is "Promote Page" to earn likes. FB knows that most executives just want to see that number go up and will be happy. Even if that by itself delivers close to zero (or even negative) results. 

People like short term impact. But you, you are smart. If you are a "Social Media Marketer", seek companies that will invest in social because the brand is social (or can evolve to be) and will measure your success over the long term. 
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Worked as partners with Google for a number of years, we are excited to take this next step with them...

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Over the next four years, what actions you take or don't take will have a much bigger impact on any money you make or lose, the success or failure you experience, and the happiness you feel ...so much more than who is president or what that president does or doesn't do. Own your life.

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Dear God, I pray for a cancer cure for the world. Amen
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"It's Becoming Clear That No One Actually Read Facebook's IPO Prospectus Or Mark Zuckerberg's Letter To Shareholders" via @businessinsider

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 Information we provided on the impact to retailers
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