Profile

Cover photo
Larry Engel
Works at NAS Recruitment Innovation
Attended MarketMotive
Lives in Cleveland, OH
155 followers|10,188 views
AboutPostsPhotosVideosReviews

Stream

Larry Engel

Shared publicly  - 
 
I was just notified that someone made a comment on my Real Meaning of Job Descriptions post from this past June. It actually makes a fun Friday/weekend kickoff read... enjoy!
1
Add a comment...

Larry Engel

Shared publicly  - 
1
Add a comment...

Larry Engel

Shared publicly  - 
 
"58% of Employers Have Caught a Lie on a Resume" - There are some great stats in this new research from CareerBuilder.
Fifty-eight Percent of Employers Have Caught a Lie on a Resume, According to a New CareerBuilder Survey. Employers Share Most Memorable Lies They Discovered. CHICAGO – August 7, 2014 – The pressure to stand out in a sea of applicants may tempt job seekers to be less than honest on their resumes, ...
1
Add a comment...

Larry Engel

Shared publicly  - 
 
My LinkedIn post from last week (in case you missed it) - The real meaning of common terms in Job Descriptions.
1
Add a comment...

Larry Engel

Shared publicly  - 
 
We've all seen them... job postings that look to good to be true. And like Mom always said, "If it appears too good to be true, it most surely is."

I compiled a fun little list of what the most popular job description terms MIGHT mean. Obviously, this is a little tongue-in-cheek. So the items on this list may actually have another, more sincere meaning.
1
Add a comment...

Larry Engel

Shared publicly  - 
 
My recent LinkedIn article on their new Publishing platform (long form posts). If you don't have the posting access yet, the article may help you get it.
In November of 2013, LinkedIn did one of the worst things a social networking site could possible do… they turned off the ability for users to see their connection’s shared content.LinkedIn's removal
1
Add a comment...

Larry Engel

Shared publicly  - 
 
That's the creepiest new Facebook feature I've seen in a long time. I wonder how many people will ignorantly leave their phone's microphone on all the time for Facebook to record everything they do?
Facebook has announced the arrival of their newest application, the Facebook microphone. This new feature will turn on the user’s microphone and record sounds that are coming from their background....
2
2
Chris Russell's profile photoErin Bazinet's profile photo
Add a comment...
Have him in circles
155 people
Annette Holland's profile photo
Kristina Serrano's profile photo
Amanda Orson's profile photo
Brian Guest's profile photo
mainul hossain's profile photo
Lauren McAdams's profile photo
Clayton Wood's profile photo
Circuit Saviors - PC Data repair's profile photo
Josh Bersin's profile photo

Larry Engel

Shared publicly  - 
 
My recent article on LinkedIn... how SEO for your career site and job postings actually SAVES you $$$.
This article is a bit bold. If you are faint of heart and/or not willing to change how you attract potential candidates... stop reading now. You'll need this valuable time in order to continue chasing jobseekers for your open positions. The BLS recently reported that the U.S. unemployment rate ...
1
Add a comment...

Larry Engel

Shared publicly  - 
 
Happy Holidays to all my HR/Recruiting buddies out there!
1
Add a comment...

Larry Engel

Shared publicly  - 
 
Tech Tuesday: Conducting Mobile Search Forensics in Google Webmaster Tools
1
Add a comment...

Larry Engel

Shared publicly  - 
 
My daughter, studying abroad at the Leeds University in England, finally returns to UC Berkeley after her worldly travels wrap up this Friday. I'm so happy she had this special experience of visiting something like 12 countries while over there. Safe travels, Erica... Luv ya.
1
Add a comment...

Larry Engel

Shared publicly  - 
 
I just turned on the LinkedIn Publishing platform and posted an article on how to turn on the LinkedIn Publishing platform for yourself!
1
Add a comment...
People
Have him in circles
155 people
Annette Holland's profile photo
Kristina Serrano's profile photo
Amanda Orson's profile photo
Brian Guest's profile photo
mainul hossain's profile photo
Lauren McAdams's profile photo
Clayton Wood's profile photo
Circuit Saviors - PC Data repair's profile photo
Josh Bersin's profile photo
Work
Occupation
SEO Strategist for NAS Recruitment Innovation
Skills
SEO for Recruiting, Search Engine Optimization (SEO), Social Media Marketing (SMM), eCommerce, Search Engine Marketing (SEM), Pay Per Click (PPC), Online Marketing & Advertising, Radio Advertising, Google AdWords Professional, Google Certified Power Searcher, OMCP Certified Master in Social Media Marketing (SMM)
Employment
  • NAS Recruitment Innovation
    SEO Strategist, 2012 - present
  • Industrial Electrical Company
    Online Marketing / SEM / SEO Manager, 2010 - 2011
  • Ad Club Advertising Services
    Nat'l Sales Rep / Acct Executive / Google Ad Professional, 1997 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cleveland, OH
Previously
Beverly Hills, MI - Modesto, CA - Santa Rosa, CA - St. Louis, MO - San Francisco, CA - San Jose, CA - Seattle, WA - Las Cruces, NM - Truth or Consequences, NM - Wilmington, NC - Birmingham, MI
Story
Tagline
SEO Strategist ♦ Social Media Expert ♦ OMCP® Master Certification
Introduction
Passionate and driven marketing/advertising professional with 15+ years of experience, featuring multiple disciplines, including ‘Best Practices’ of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) and Social Media Marketing (SMM).

As SEO Strategist for NAS Recruitment Innovation, I oversee the research, design and implementation of search engine optimization methods for NAS client career sites. Including:

• Search Engine Optimization (SEO) strategy development.
• Keyword research, identification and implementation strategies.
• Website audits and analysis for SEO best practice compliance and conversion optimization.
• Careersite design, on-site navigation and User Experience (UX) analysis, design and implementation.
• Integrate SEO strategies and recommendations into other recruiting and marketing channels, such as Paid Search and Social Media.
• A deep understanding of how organic search integrates with a client's overall digital branding, marketing and recruiting strategies.
• Work with all stakeholders across internal and external account teams, such as web development, branding, marketing, editorial and legal.
• Always current and well-versed in all SEO strategies, best practices, and the latest developments in Search Engine algorithm updates and changes.

Professional Online Marketing Experience:
• More than seven years experience leading online marketing for companies, websites and ecommerce sites, including keyword strategies, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Social Media Marketing (SMM), social site advertising and site-wide content development.
• Successful management of organic and search campaigns, including establishing objectives, completing design and launch phase, ongoing analysis and optimization, and reporting key performance indicator (KPI) metrics.
• Proven track record effectively and proactively collaborating with a broad range of colleagues and stakeholders to deliver project results on time and on budget.
• Demonstrated passion for implementing new marketing and search engine strategies based upon user expectations and behaviors, industry trends and developments, and most importantly, the statistical data and analytics that reinforce those concepts.

Alternate Spellings: Lawrence, Engle, Ingle, Ingles
Bragging rights
mini MBA from Rutgers University in Social Media Marketing (SMM) • OMCP Certified Master in Social Media Marketing (SMM) • As Online Marketing / SEM / SEO Manager for ecommerce store, increased ecommerce sales 671% while reducing ad spend 81% (2011 vs 2010), with Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies and best practices • Member of GAP - Google AdWords Advertising Professional Program • Member of Google Advertising Engage Program • Member of Google Analytics Conversion University • Search Engine Marketing (SEM) Consultant for Google, LinkedIn & Facebook
Education
  • MarketMotive
    Social Media Marketing (SMM), 2012
  • Rutgers University
    Social Media Marketing (SMM), 2012
  • University of California, Davis
    Search Engine Marketing, 2008
  • Google.com AdWords Program
    Google Advertising Professional (GAP) Program, 2005
  • Circuit City Management Academy
    Management/Retail Management, 1994
Basic Information
Gender
Male
Relationship
Single
Other names
Alternate Spellings: Lawrence, Engle, Ingle, Ingles • Alternate Radio Name: Larry Williams
Just called them for a quote and was quoted $150/month for a 10'x10'. That's more that 3x what I currently pay ($49/mo)! I'll keep looking.
Public - 3 years ago
reviewed 3 years ago
Great place & great people working here. If you don't finish off you meal with one of their "mini scoops" of fresh home made ice cream, you're missing out of one of the BEST things Modesto had to offer.
Public - 4 years ago
reviewed 4 years ago
2 reviews
Map
Map
Map