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Lara McCulloch
Works at READY2SPARK
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Lara McCulloch

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Anything that’s in short supply has value. Holy smokes. To see this theory in action, just witness how precious my jar of Nutella becomes when it’s getting low. Newsflash: Life is busy. It’s teeming with things to do. But time, on the other hand…time is fleeting. We value time. We wish we had more of it. …
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Lara McCulloch

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"If one of your complaints with social media is that it’s a huge time suck…listen up. When people complain of lack of time, the real problem is usually a lack of focus."

And if you switch your focus to this one thing, you can start generating sales for your business.
Want to know the one thing that's probably missing from your social media strategy that's losing you moolah? A social media sales funnel...
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Lara McCulloch

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So, it might seem a little strange that a business growth podcast is doing an episode on nutrition. But to me, the two go hand in hand. 

I’m a single mom. I run my own business. Am at the gym 6 days a week, run a podcast, write for publications, travel and still have energy to spend time with friends and family. A lot of people ask me where I get my energy from. And I tell them, food is my fuel.

But it wasn’t always this way. About 15 years ago I had just moved in with my ex-husband. I began eating what he ate. I gained weight. I was also working a very stressful agency job…and one of my clients was Cadbury. Every day around 3pm, I'd inevitably hit my wall. So, I’d go into my desk and break off a chunk of a dairy milk bar (or one of the other chocolates I had in my fully stocked desk). And, by the time I left for work and did the 1 hour commute back home, I’d be in what could only be described as a fog. I never felt sharp and on point. 

Then a friend suggested I do a cleanse. I had to cut out sugar, breads, red meats. It totally changed my eating habits. The fog literally lifted and I (as a side-effect) lost 15 lbs. That began my side-passion for nutrition. I haven’t looked back since. 

Good nutrition increases energy, focus and drive. It doesn’t matter how smart you are or how passionate you are about what you do. If you don’t have the energy to mak it through your day, you’re running an up hill battle. 

So, today is all about helping your get that energy up, so you can focus on building your business.

I’m thrilled to have Sara Best, registered wholistic nutritionist share her tips for boosting your energy naturally - she’ll tell you what to do and what to avoid. 
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Today, Kendrick Shope (recognized as one of the top sales people in the US), tells us how to overcome common sales objections by using her 7 proven tools! Turn your next no into a yes.
Listen to the episode: http://laramcculloch.com/overcoming-sales-objections-kendr…/
Get it on iTunes: http://bit.ly/kendrickshope
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Lara McCulloch

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One of my favourite #podcast  interviews to date with the amazing #sales  guru, +Paul Lemberg. Learn how to build a kick-ass sales team and process.
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Happy Tuesday!
On the podcast now! http://laramcculloch.com/creating-movements/

Tired of being seen as a commodity? Fed up with working with clients you don’t enjoy? Are you feeling uninspired by your job? Then you’ll want to listen to this episode with guest, Brett Culp. Brett is an award-winning filmmaker whose most recent finished project is Legends of the Knight, a feature-length documentary that has amassed a tribe of raving fans who helped him show his film in over 90 cities across the US, raise over $60K for local charities and secure a distribution deal with Netflix. He’ll share inspiring lessons that will leave you understanding how to stop thinking like a commodity and start building movements.

Listen to it free: http://laramcculloch.com/creating-movements/ (look for the gold bar and click play)
Or listen to it in itunes: http://www.bit.ly/brettculp — with Brett Culp.
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785 people
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Lara McCulloch

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"Pull in the perfect customers and repel the wrong ones"
Find out how to write copy with personality with my guest this week, Kira Hug (oh, and bonus: find out how you can get a COMPLIMENTARY consultation on your website's copy with Kira).

Access the episode here: http://laramcculloch.com/how-to-write-website-copy-persona…/

Or listen on iTunes by searching Start Some Shift
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Lara McCulloch

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For anyone new to the event industry or looking to break in, this Start Some Shift episode is for you. Anita Wing Lee talks on networking for millennials...
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Lara McCulloch

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So, a number of you asked for a solid interview on SEO for small businesses. You asked. We delivered! Gary George is an SEOlogist who'll give you the tips you need to know to skyrocket your rankings with Google (without paying a dime).
Episode: http://laramcculloch.com/seo-for-small-business-gary-georg…/
iTunes: http://bit.ly/garygeorge
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Lara McCulloch

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On the podcast this week: Digital strategist, Marie Poulin, critiques 3 event planning websites and talks about how to convert visitors into customers (and avoid the most common website design mistakes).
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Lara McCulloch

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If you want to be able to walk into a room and walk out with a signed contract, you'll want to listen to this interview with Oren Klaff of Pitch Anything:

Listen to the episode: http://laramcculloch.com/pitch-anything-oren-klaff/
Listen on iTunes: https://itunes.apple.com/ca/podcast/pitch-anything-oren-klaff/id961366485?i=336821398&mt=2

#eventprofs   #eventprofsuk   #salesandmarketing   #salesexecutive     #bizbash   #weareises   #sales   #pitching  
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Lara McCulloch

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On the Start Some Shift podcast: +Nathalie Doremieux tells #eventprofs  why building an email list is CRITICAL for business + how to do it effectively, even if you don't have a website!!
Download: http://bit.ly/nathaliedoremieux
Show notes: http://laramcculloch.com/list-building-nathalie-doremieux/
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People
In her circles
501 people
Have her in circles
785 people
Jade Dressler's profile photo
Courtney Stanley's profile photo
mark gillard's profile photo
Robert Strong's profile photo
Roger Makhlouf's profile photo
Mam P. Ajero, DVM,MPA's profile photo
Ju & Jo Eventos's profile photo
Sharron Campbell's profile photo
Magige Duncan's profile photo
Work
Occupation
Marketing expert, Brand consultant & Professional Speaker
Employment
  • READY2SPARK
    Small Business Marketing Consultant, 2009 - present
  • Regal Tent Productions
    Marketing Consultant, 2005 - 2009
  • Pigeon Branding + Design
    Brand Consultant, 2002 - 2005
  • FutureBrand
    Brand Consultant, 2000 - 2002
Story
Tagline
Small business marketing consultant, Brand consultant & Keynote Business Speaker
Introduction

Lara McCulloch-Carter - Small Business Marketing Consultant | READY2SPARK

As Chad Borenz of Event Solutions puts it, “The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker, marketing expert and a pioneering force in the branding revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash magazine with the title, Industry Innovator.

With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business. Her consultancy, READY2SPARK is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought after professional speaker and educator, travelling the world and changing how people think about their brands.

In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in event. Her blog READY2SPARK has been touted as “the fresh perspective on creativity, branding and social media” and holds the title as the event industry’s highest ranked independent blog.

The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.

Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way companies do business around the world.

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Female