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Lara McCulloch
Works at READY2SPARK
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Lara McCulloch

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We've all been there. Let's not go there again. Say goodbye to bad clients BEFORE they become bad clients. #coaches   #coaching   #femalecoach   #businesscoach   #consulting  
Bad clients. We can all agree…they suck. You might have just found a $100 bill in that purse you never use, discovered the perfect shade of red, but not too red, lipstick or fit into your long-anticipated, one-size-too-small little black dress. Doesn’t change the fact that bad clients still suck. Ever gone mattress shopping? Hard, soft, spring, memory …
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Lara McCulloch

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Confucius said: We have two lives, and the second begins when we realize we only have one.
My second life began when I asked for my soul back from the Devil and left my career in the dust – the one that had become my identity – to start my own business.
I made a new pact, with myself, that my next chapter would be a lifestyle I would love living.
HOW I HIT ROCK BOTTOM BY HITTING THE TOP “You know, Lara, you’ve got to be first in and last out if you want to make it to the top. Especially if you’re a woman.” This was the prolific piece of advice I got, in my early 20s, from my suit-pants-toting, hard-hitting, never-let-’em-see-you-cry-proclaiming, sports-car-driving, 6-figure-making female mentor / boss. My mouth agape …
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Lara McCulloch

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In this first instalment of my weekly #swiftshift Periscope video series, I share my thoughts on the 1 word synonymous with entrepreneurship that I fundamentally disagree with (and why I think it’s actually sacrificing your happiness).
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Lara McCulloch

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Cold calling is one of those phrases that sends of a shiver of fear down people's spines :) I was one of those people. Then I learned how to do it well enough to generate $3.5MM in new business opportunities for a small, $7MM company. I dedicated this podcast to sharing what my process was (even though I was an introvert with no sales experience). Enjoy!
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Lara McCulloch

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Meerkat vs Periscope for events
How mobile video streaming apps are changing events forever By now you might have caught wind of the buzz-generating new mobile video streaming apps, Periscope and Meerkat. These tools allow you to live-broadcast video directly from a smartphone…making it possible for anyone, anywhere to report live events to hundreds or thousands of viewers. In only [...]
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Lara McCulloch

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Love this interview with +Amanda Serfozo & +Joseph Rooks of +Lexicontent on how to write social media content that moves people.

"Stories you don't tell can't sell" (Joseph Rooks)
Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to sales…without being salesy?” Great news… My guests today – Amanda Serfozo & Joseph Rooks …
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Have her in circles
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Lara McCulloch

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An important letter to all female entrepreneurs (coaches, consultants, strategists, copywriters, graphic designers, etc)... #bossmom   #bosslady   #mompreneur   #bossbabe   #fempreneur   #femmepreneur  
Many of us are sacrificing the very thing we created our business for in the first place… Our lifestyle. We have been force fed a diet of lies. We’ve been seduced into believing that success is “having it all”. Told that we must be an empire builder, a master of multitasking, a Stepford wife, conquer …
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Lara McCulloch

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5 anti-hustle lessons I learned the hard way & how learning them helped me create a part-time-hours business that earns multi-six-figures without any marketing spend (you can apply them to your biz too!)
HOW I HIT ROCK BOTTOM BY HITTING THE TOP “You know, Lara, you’ve got to be first in and last out if you want to make it to the top. Especially if you’re a woman.”, was the prolific piece of advice I got, in my early 20s, from my suit-pants-toting, hard-hitting, never-let-’em-see-you-cry-proclaiming, sports-car-driving, 6-figure-making female mentor / boss. My mouth agape and …
1
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Lara McCulloch

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In this first installment of my weekly #swiftshift Periscope video series, I share my thoughts on the 1 word synonymous with entrepreneurship that I fundamentally disagree with (and why I think it’s actually sacrificing your happiness).
1
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Lara McCulloch

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If you want to know the answer to questions like: what are the biggest legal mistakes most small businesses make, how do I find the right legal representation for my business, how do I choose the right business structure to properly protect myself, what do I do when people steal my images and what steps should I take to prevent my images from being stolen...you'll want to listen to this latest episode with guest and legal expert, Jo−Ná Williams.
Today we’re going to be talking with legal expert, Jo−Ná Williams on how to protect your business. Our guest founded her practice, J.A. Williams Law and The Artist Empowerment Firm back in 2011. But her desire to build her companies started a lot earlier. I’m going to have her share her story, but basically she …
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Lara McCulloch

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A few weeks ago, I got a message from Kevin White​ (who's currently doing all of his ISES Live​ Presidential duties in N'awlins). He told me that he enjoyed the show but felt there was something missing. I'm paraphrasing...but...he suggested that I spend more time letting people know my thoughts and perspectives as opposed to just interviewing. 

That comment gave me great pause. 

And so I reached out to Kevin and asked him if he'd be willing to flip the script and interview me. He said, 'yes!' (quite emphatically, I might add).

My personal opinion is that Kevin has missed his calling ;) He was an incredible interviewer. He made me comfortable, asked some really great questions and got me to open up on topics - some of which made me uncomfortable.

Question: Is this something you'd like to hear again on Lara Mcculloch . Start Some Shift​?
OK, so today we’re going to do something TOTALLY different. A few weeks ago, I got an email from Kevin White with a suggestion that caught me off guard. Now, if you don’t know who Kevin is, he’s the President of the International Special Events Society and for nearly two decades he’s been designing and …
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Lara McCulloch

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So excited to drop this podcast episode. I interviewed the dynamo, Joan Sotkin - prosperity & mindset mentor. She shares how your thoughts, beliefs and emotions have a direct impact on your financial health (and how to build your money muscles).
Many entrepreneurs struggle financially. Whether you can’t save money, aren’t earning enough or don’t know what a P&L is, my guest Joan Sotkin is here to help. Joan is a prosperity & mindset mentor and speaker. She’s THE expert when it comes to understanding how emotions learned in early childhood can affect a person’s earning …
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People
Have her in circles
925 people
Eileen Mayer's profile photo
Carlos Widen's profile photo
Nina Corrie's profile photo
Mario Garcia's profile photo
Hong Xu's profile photo
Rock the Stars's profile photo
김형길's profile photo
Emilie Barta's profile photo
Paula Wyatt's profile photo
Work
Occupation
Marketing expert, Brand consultant & Professional Speaker
Employment
  • READY2SPARK
    Small Business Marketing Consultant, 2009 - present
  • Regal Tent Productions
    Marketing Consultant, 2005 - 2009
  • Pigeon Branding + Design
    Brand Consultant, 2002 - 2005
  • FutureBrand
    Brand Consultant, 2000 - 2002
Story
Tagline
Founder of Start Some Shift Academy®: Uplevel your coaching biz & set yourself free from the hustle | Fit Mom | Adventure-hunter | World-traveler
Introduction

Lara McCulloch-Carter - Small Business Marketing Consultant | READY2SPARK

As Chad Borenz of Event Solutions puts it, “The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker, marketing expert and a pioneering force in the branding revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash magazine with the title, Industry Innovator.

With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business. Her consultancy, READY2SPARK is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought after professional speaker and educator, travelling the world and changing how people think about their brands.

In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in event. Her blog READY2SPARK has been touted as “the fresh perspective on creativity, branding and social media” and holds the title as the event industry’s highest ranked independent blog.

The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.

Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way companies do business around the world.

Basic Information
Gender
Female
The team is top notch and amazing to work with!
Public - 3 months ago
reviewed 3 months ago
2 reviews
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