"Stories you don't tell can't sell" (Joseph Rooks)
And if you switch your focus to this one thing, you can start generating sales for your business.
That comment gave me great pause.
And so I reached out to Kevin and asked him if he'd be willing to flip the script and interview me. He said, 'yes!' (quite emphatically, I might add).
My personal opinion is that Kevin has missed his calling ;) He was an incredible interviewer. He made me comfortable, asked some really great questions and got me to open up on topics - some of which made me uncomfortable.
Question: Is this something you'd like to hear again on Lara Mcculloch . Start Some Shift?
In all likelihood, you lost because you didn’t solve your prospective client’s pain. As my son would say, you left their ouchie untouched and someone else figured out how to soothe it."
Find out how to write copy with personality with my guest this week, Kira Hug (oh, and bonus: find out how you can get a COMPLIMENTARY consultation on your website's copy with Kira).
Access the episode here: http://laramcculloch.com/how-to-write-website-copy-persona…/
Or listen on iTunes by searching Start Some Shift
- READY2SPARKSmall Business Marketing Consultant, 2009 - present
- Regal Tent ProductionsMarketing Consultant, 2005 - 2009
- Pigeon Branding + DesignBrand Consultant, 2002 - 2005
- FutureBrandBrand Consultant, 2000 - 2002
- ready2spark.com (current)
Lara McCulloch-Carter - Small Business Marketing Consultant | READY2SPARKAs Chad Borenz of Event Solutions puts it, “The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker, marketing expert and a pioneering force in the branding revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash magazine with the title, Industry Innovator.
With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business. Her consultancy, READY2SPARK is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought after professional speaker and educator, travelling the world and changing how people think about their brands.
In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in event. Her blog READY2SPARK has been touted as “the fresh perspective on creativity, branding and social media” and holds the title as the event industry’s highest ranked independent blog.
The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.
Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way companies do business around the world.