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Lara McCulloch
Works at READY2SPARK
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Lara McCulloch

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If you want to know the answer to questions like: what are the biggest legal mistakes most small businesses make, how do I find the right legal representation for my business, how do I choose the right business structure to properly protect myself, what do I do when people steal my images and what steps should I take to prevent my images from being stolen...you'll want to listen to this latest episode with guest and legal expert, Jo−Ná Williams.
Today we’re going to be talking with legal expert, Jo−Ná Williams on how to protect your business. Our guest founded her practice, J.A. Williams Law and The Artist Empowerment Firm back in 2011. But her desire to build her companies started a lot earlier. I’m going to have her share her story, but basically she …
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Lara McCulloch

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A few weeks ago, I got a message from Kevin White​ (who's currently doing all of his ISES Live​ Presidential duties in N'awlins). He told me that he enjoyed the show but felt there was something missing. I'm paraphrasing...but...he suggested that I spend more time letting people know my thoughts and perspectives as opposed to just interviewing. 

That comment gave me great pause. 

And so I reached out to Kevin and asked him if he'd be willing to flip the script and interview me. He said, 'yes!' (quite emphatically, I might add).

My personal opinion is that Kevin has missed his calling ;) He was an incredible interviewer. He made me comfortable, asked some really great questions and got me to open up on topics - some of which made me uncomfortable.

Question: Is this something you'd like to hear again on Lara Mcculloch . Start Some Shift​?
OK, so today we’re going to do something TOTALLY different. A few weeks ago, I got an email from Kevin White with a suggestion that caught me off guard. Now, if you don’t know who Kevin is, he’s the President of the International Special Events Society and for nearly two decades he’s been designing and …
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So excited to drop this podcast episode. I interviewed the dynamo, Joan Sotkin - prosperity & mindset mentor. She shares how your thoughts, beliefs and emotions have a direct impact on your financial health (and how to build your money muscles).
Many entrepreneurs struggle financially. Whether you can’t save money, aren’t earning enough or don’t know what a P&L is, my guest Joan Sotkin is here to help. Joan is a prosperity & mindset mentor and speaker. She’s THE expert when it comes to understanding how emotions learned in early childhood can affect a person’s earning …
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Lara McCulloch

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"If I had a penny for every time I heard, “I don’t understand why we lost that project. We’re heads and tails above that other company”, I’d be on a very large boat right now…somewhere hot and far, far away.

In all likelihood, you lost because you didn’t solve your prospective client’s pain. As my son would say, you left their ouchie untouched and someone else figured out how to soothe it."

http://laramcculloch.com/want-to-win-more-pitches-flip-the-risk/
Ah, summer. The season of weddings. And the time when stressed out guests scramble in search of appropriate celebration attire. That was me about a year ago. I had 3 – count ‘em – 3 weddings to attend. And a closet full of ‘nothing to wear’. So, I went on an exhaustive search for the perfect dresses. And …
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Lara McCulloch

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"Pull in the perfect customers and repel the wrong ones"
Find out how to write copy with personality with my guest this week, Kira Hug (oh, and bonus: find out how you can get a COMPLIMENTARY consultation on your website's copy with Kira).

Access the episode here: http://laramcculloch.com/how-to-write-website-copy-persona…/

Or listen on iTunes by searching Start Some Shift
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For anyone new to the event industry or looking to break in, this Start Some Shift episode is for you. Anita Wing Lee talks on networking for millennials...
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Lara McCulloch

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Meerkat vs Periscope for events
How mobile video streaming apps are changing events forever By now you might have caught wind of the buzz-generating new mobile video streaming apps, Periscope and Meerkat. These tools allow you to live-broadcast video directly from a smartphone…making it possible for anyone, anywhere to report live events to hundreds or thousands of viewers. In only [...]
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Lara McCulloch

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Love this interview with +Amanda Serfozo & +Joseph Rooks of +Lexicontent on how to write social media content that moves people.

"Stories you don't tell can't sell" (Joseph Rooks)
Some of the most common questions I get asked on a regular basis revolve around content. “How do I create great stuff to share in social media?”, “How often should I post?”, “Is there a way to connect my content to sales…without being salesy?” Great news… My guests today – Amanda Serfozo & Joseph Rooks …
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Lara McCulloch

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For those small businsses who want to make quick revnue (even if your business is in emergency-mode) http://bit.ly/make-revenue #smallbiztips   #smallbusinessmarketing   #smallbusinesstips   #smallbusiness   #eventprofs   #sales   #bizbash   #mpi   #ises  
So, here’s the thing. Every company has its ups and downs. When things are good, your phone is ringing off the hook and you’re skipping to the bank to deposit all of your cheques. But on the flip side, many businesses also experience a time when those phone calls dry up. They struggle financially and wonder …
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Lara McCulloch

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Anything that’s in short supply has value. Holy smokes. To see this theory in action, just witness how precious my jar of Nutella becomes when it’s getting low. Newsflash: Life is busy. It’s teeming with things to do. But time, on the other hand…time is fleeting. We value time. We wish we had more of it. …
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"If one of your complaints with social media is that it’s a huge time suck…listen up. When people complain of lack of time, the real problem is usually a lack of focus."

And if you switch your focus to this one thing, you can start generating sales for your business.
Want to know the one thing that's probably missing from your social media strategy that's losing you moolah? A social media sales funnel...
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So, it might seem a little strange that a business growth podcast is doing an episode on nutrition. But to me, the two go hand in hand. 

I’m a single mom. I run my own business. Am at the gym 6 days a week, run a podcast, write for publications, travel and still have energy to spend time with friends and family. A lot of people ask me where I get my energy from. And I tell them, food is my fuel.

But it wasn’t always this way. About 15 years ago I had just moved in with my ex-husband. I began eating what he ate. I gained weight. I was also working a very stressful agency job…and one of my clients was Cadbury. Every day around 3pm, I'd inevitably hit my wall. So, I’d go into my desk and break off a chunk of a dairy milk bar (or one of the other chocolates I had in my fully stocked desk). And, by the time I left for work and did the 1 hour commute back home, I’d be in what could only be described as a fog. I never felt sharp and on point. 

Then a friend suggested I do a cleanse. I had to cut out sugar, breads, red meats. It totally changed my eating habits. The fog literally lifted and I (as a side-effect) lost 15 lbs. That began my side-passion for nutrition. I haven’t looked back since. 

Good nutrition increases energy, focus and drive. It doesn’t matter how smart you are or how passionate you are about what you do. If you don’t have the energy to mak it through your day, you’re running an up hill battle. 

So, today is all about helping your get that energy up, so you can focus on building your business.

I’m thrilled to have Sara Best, registered wholistic nutritionist share her tips for boosting your energy naturally - she’ll tell you what to do and what to avoid. 
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Have her in circles
812 people
Michelle Bruno's profile photo
EBN Stephanie Bosco-Luca's profile photo
Kathi Edwards's profile photo
Michael Carter's profile photo
Mark Hunter's profile photo
Mam P. Ajero, DVM,MPA's profile photo
Manuel Conde's profile photo
Corinne Kessel's profile photo
Nicolas Raidi's profile photo
Work
Occupation
Marketing expert, Brand consultant & Professional Speaker
Employment
  • READY2SPARK
    Small Business Marketing Consultant, 2009 - present
  • Regal Tent Productions
    Marketing Consultant, 2005 - 2009
  • Pigeon Branding + Design
    Brand Consultant, 2002 - 2005
  • FutureBrand
    Brand Consultant, 2000 - 2002
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Small business marketing consultant, Brand consultant & Keynote Business Speaker
Introduction

Lara McCulloch-Carter - Small Business Marketing Consultant | READY2SPARK

As Chad Borenz of Event Solutions puts it, “The world of marketing is changing, and Lara is one of the ones changing it!”. A strategic thinker, marketing expert and a pioneering force in the branding revolution, Lara has been featured in a multitude of international media outlets and was most recently honored by BizBash magazine with the title, Industry Innovator.

With over 15 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings ‘Big Brand Thinking’ to small business. Her consultancy, READY2SPARK is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought after professional speaker and educator, travelling the world and changing how people think about their brands.

In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O’Reilly and Hear Me Roar, a community for business women in event. Her blog READY2SPARK has been touted as “the fresh perspective on creativity, branding and social media” and holds the title as the event industry’s highest ranked independent blog.

The culmination of Lara’s passion and experience has heralded leadership posts on numerous Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.

Client by client, article by article and keynote by keynote, Lara is sparking a fundamental shift in the way companies do business around the world.

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Female