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Lanny Cardow
Attended George Washington University
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Lanny Cardow

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Plausible: In brand storytelling, "while retail, food and drink and FMCG brands fare particularly well in the rankings, brands in the utilities, financial services and automotive sectors are considered less adept at storytelling."
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Interesting. Social media is all about having a brand tell a story, build a community. Some of the most riveting stories I've heard are about financial success or loss, buying a first car, etc.... Why are they not capitalizing on these emotional, ready to report stories?
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Lanny Cardow

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Some retailers have experimented with using signals from customers' smartphones to track them as they walk through a store. But a new facial recognition system is helping luxury shops give the VIP treatment as soon as big spenders walk in the door.
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Lanny Cardow

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A high tech variant of  that old saying,  'know your audience'
 
Most of what we read online, we just skim and skip through. But that's not such a bad thing!

Here are 5 unconventional ways to become a better writer (hint, it's about being a better reader).

>> http://buff.ly/12mUNVn
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Lanny Cardow

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This one hit a little close to home. Flashbacks to undergrad....and grad school.... and, sadly, more recent work in big research engagements.
A new book promotes the merits of working through the night, and offers tips on making the most of it
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An advertising research professional based in Ottawa, Canada.
Education
  • George Washington University
    Political Management, 2004 - 2006
  • Queen's University
    Political Studies, 1998 - 2003