Plausible: In brand storytelling, "while retail, food and drink and FMCG brands fare particularly well in the rankings, brands in the utilities, financial services and automotive sectors are considered less adept at storytelling."
Interesting. Social media is all about having a brand tell a story, build a community. Some of the most riveting stories I've heard are about financial success or loss, buying a first car, etc.... Why are they not capitalizing on these emotional, ready to report stories?
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