MademoiselleRobot.com started in November 2007 as a way to stay in touch with far away friends but quickly started focusing on Fashion & Lifestyle, featuring inspiration sources, style posts, travel journals, fashion week reviews, interviews and much more. The site now also covers menswear and has a US correspondent in Los Angeles.
Laetitia has also given lectures about blogging/online journalism/social media at the following conferences and panels: Drapers e-commerce summit (2009 and 2010), Sketchbook Magazine workshops, Trend Boutique (2011), Grazia Forum at the Apple store (2012), Cision Breakfast (2013).
MademoiselleRobot.com has been featured in numerous UK and international publications such as The Telegraph, The Times, The Independent, Grazia, Vogue, ELLE Girl, Company, Marie-Claire, Stylist, The Sunday Times Style, MTV, Channel 4...
Collaborations include: Chloé, River Island, Matches Fashion, Net à Porter, J. Brand, MiH Jeans, MCM Worldwide, Lacoste, Quiksilver, DAKS, Shanghai Tang, Ted Baker, Swarovski, Arcadia Group, French Connection, Jack Wills, Samsonite, Barbour and more.