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LadyBird InfoTech, LLC.
Austin Web Design, Digital Marketing, Advertising & Social Media Marketing Agency
Austin Web Design, Digital Marketing, Advertising & Social Media Marketing Agency

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The 8 Pillars of Social Media Marketing

Whatever your industry, segment and audience, a substantial portion of your customers and leads are on the social platform. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Let’s start with one simple fact: your business needs a social media presence. Social platforms have successfully broken down barriers between companies and their customers. They help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

The web has become a hub for customers to leave reviews on companies, items to purchase, restaurants, etc. and how companies are engaging with customers online is more relevant and important than ever before.

You don’t need to know every intimidating buzzword or have the magic number of followers. Just as with any other aspect of your marketing strategy, social marketing requires planning and management.

Figure out where your customer base is; is it Facebook, Twitter, Instagram, LinkedIn or Pinterest? Depending on your target market, there may be a specific outlet that you should focus on. Not every social media platform is for every company out there.

Personally, even I research companies on Social Media before making a purchase just to see what the company’s interaction is like with their customers and if they have any negative reviews online. This is very common in today’s digital world. I believe, this is where Social Media connects businesses to their customers more conveniently.

Here are the 8 C’s which offer a consumer-based perspective on the marketing strategy, and form robust realistic pillars of marketing. Let’s break these down to further understand their importance.

Since Social Media is all about customer relationships, the focus was, is and will always be obviously on customers!

1. Customer: customers should drive decision-making. Instead of focusing on the product itself, the first C focuses on filling a void in the customer’s life. This marketing strategy is important for businesses who take the time to understand their customers. Once you connect with your customer, it becomes much easier to understand them and identify their needs to determine how to respond to them. Depending on the audience targeted, the primary focus should consequently be on where customers spend their time, what content would be helpful and in what context do they expect to receive it. Once this has been identified, marketers should be able to select the social channel which is most relevant to their audience.

The customer makes the purchase decision and is, therefore, the MOST valuable resource in any marketing strategy.

2. Cost: The Second C is cost. Don’t confuse the cost of your product with its price. Price is only a small segment of the overall cost of buying a product to a customer. It is important to determine of overall cost – not price – of your product to the customer. Cost not only includes the price of the item but also may include things such as the time it takes for the customer to do their research, get to your location in order to buy your product or the cost of gas that it takes to get them there. The overall cost of the product will determine in part its convenience to your target audience.

3. Convenience: The Third C is convenience. Convenience is a customer-oriented approach to the business marketing strategy. Once you have analyzed your customer’s habits, you should be able to know their Purchase funnel journey, whether they shop online or in stores as well as what they are willing to do to buy your product. Also, a very important aspect is how much time do they take to make a decision.

The goal is to make the purchase journey as effective and simple enough for the customer to attain the product without having to jump through hoops.

4. Content: As it has already been reinstated so many time, content is king. Indeed, marketers must provide valuable information that meets their customer needs in order to build strong customer relationships. Social media users want to be informed, educated and also entertained. If you don’t provide great content people don’t pay attention. When it comes to sharing content via Facebook, Twitter, Instagram or any social network people will only share your content if they find it of value.

Sharing and creating valued content is definitely the glue for social media engagement.

5. Communication: Communication is always key to business marketing; without it, the 8 C’s would not be effective. This strategy requires communication throughout the entire process, from start to finish, and begins with understanding what the customer wants and needs out of your product. Communication is also a customer-oriented approach to the task of selling products. Communication requires interaction between the buyer and seller. This marketing strategy can very easily be implemented through the use of social media.

6. Conversation: More conversation and less promotion is consequently required. Marketers have to listen, monitor and respond to their customers by the use of social media. As a result of building the right communities and sharing the right content, conversations should occur naturally.

Few no-brainers here, such as: Always respond quickly on social media – this is something social media users value significantly and you are only relevant as long as they want you to be. They want your attention and fast responses.

Making your clients feel as important as possible is key and by having quick responses it shows that you care and will make your company stand out compared to your competitors.

7. Community: Communities are constituted of peers and experts in the field who interact with each other while creating and sharing their own content on the social platform. Indeed, the community uses customer-generated content in a customer-aligned context for a customer-serving purpose. Being part of a community provides a sense of exclusivity to people and helps them to feel safe.

Providing this sense of community where clients can share their true opinions, interests, and start discussions in a safe place gives customers a sense of trust and belonging.

8. Connections: Engagement is a part of connecting with your customer base. Something to consider when it comes to client engagement is that social media outlets are becoming more relevant for connecting with these clients. Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers to understand them better and educate them more about your product.

As a rule of thumb, always remember to think of your customer first, and communicate with them along the way.

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We at LadyBird InfoTech,, go above and beyond, to deliver not just Amazing Websites but Fabulous experiences! Check out, our newest launch, Austin's top Construction Firm Mulligan Construction Inc.'s new website which just went LIVE! Take a look at their fantastic neat work, and I am sure you would plan of a remodel! :) #AnotherAmazingWebsite #AustinWebDesign #WeBuildExperiences
HOME - Mulligan Construction Inc.
HOME - Mulligan Construction Inc.

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If you listen carefully, yes data talks and tells interesting stories! All answers to your questions and doubts are buried in there. If you dig deeper, you are sure to mine for gold!
Data has numbers which are FACTS, NOT OPINIONS! Who does not tend to believe more on facts and figures? At least I do and I bet you do too!

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“Get your HTTPS on” because Chrome will mark all HTTP sites as “not secure” starting in July 2018. Starting July 2018, with the release of Chrome 68, any site not protected with Secure-Socket Layer will be marked with the red-triangle of an insecure site. Chrome currently displays a neutral icon for sites that aren’t using HTTPS, but starting with Chrome 68, the browser will warn users in the address bar. #DigitalMarketing #SecureWebsites

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We at LadyBird InfoTech are very excited to share, our recent stunning, responsive website redesign for Estância Churrascaria, Austin's Premier Brazilian Steakhouse.
Check It Out :
{Caution: Website may cause drooling! :-) }
Reach out to us with your next Web Development, Digital Marketing Project!
LadyBird InfoTech, Austin Web Design and Digital Marketing Agency.
Contact us : (512) 992-2998

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Why You Need A Website? Here Are Top 5 Reasons.
Maybe you’re a small business owner, a Real Estate Agent, a Certified Public Accountant, a Restaurant owner, or you do freelance work! You want to know how to make the best impact online. You have your social media profiles and you’ve been trying to “get the word out” through your Facebook, Twitter or Instagram Posts!
I’m pretty sure it has crossed your mind a few times, “Do I need a website?” In a word, YES. Here’s why – #WebDesign #DigitalMarketing

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Another Great Review! Thank you, Mathews!
It's a wonderful feeling when your clients appreciate how you bring value to their business!
Google AdWords, Social Media Posts, Facebook Ads, Website Blogs and Monthly Newsletters! ✔️Check, ✔️check, ✔️check.
Yes, if you are facing challenges with any of these services, we've got you covered!

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Very excited to have worked with "EduSmart", SaaS based Science and Math Learning Management System in Austin, TX. They’re committed to providing Science and Math standards-based digital teaching tools for the classrooms.
Check out their stunning, redesigned website: has officially been launched!
#DigitalLearning #LMS #WebDesign #STEMEducation

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Search Engine Optimization or “SEO”, we hear it everywhere, and yes, we want our websites to be optimized. But let’s take a minute to look closer and learn what exactly is SEO! Is it that complex to understand? No, absolutely not! Once we understand the basic principles, the picture is much clearer and I bet it’s nicer. #SEO #DigitalMarketing

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How To Optimize For Voice Search.
Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is useful on your PC and smartphone. The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet.
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