Profile cover photo
Profile photo
Lacy Boggs
3,063 followers -
Award-winning food writer, blogger, foodie, mommy.
Award-winning food writer, blogger, foodie, mommy.

3,063 followers
About
Lacy's posts

Post has attachment
Here's a good story on headline writing in the New York Times

Post has attachment
I'm starting to believe that building your list isn't as big a deal as I thought it was. And this is why.

Post has attachment
Check it out! My best advice (and the advice of some other awesome pros) about how to hire a copywriter!

Post has attachment
Do you run a business or work for a business that does business online? If you do, you need to understand the basics of Google Analyics.

Post has attachment
My aesthetic. http://buff.ly/2pHsN1h
Photo

Post has attachment
This week's pattern interruptor is Starbucks.

Wait, what? Isn't Starbucks about as #basic as you can get? Maybe, but their marketing is how they got to be so ubiquitous.

Let's talk about how the Unicorn Frappuccino is BRILLIANT content marketing by Starbucks:
• It's here for a limited time only — live and expiring content
• It's beautiful, and people are taking pictures of it everywhere — user-generated content
• It's playing on the huge unicorn trend right now — informed by social zeitgeist
• It's unique (flavor changing, no one else has it) — unique perspective
• It's controversial (barristas hate it, not everyone likes the taste) — stirring controversy

Basically this hits ALL the buttons for viral content. Starbucks is a master at content marketing in general (you only have to follow the official Pumpkin Spice Latte Tumblr account to understand this) but introducing things like this frapp, limited edition cup designs, etc., is upping the ante on genius marketing.

Have you tried one? I haven't — doesn't appeal to me at all! But I think I'm in the minority. ;)
Photo

Post has attachment
How to Boost Engagement with Micro-Influencers the Right Way http://buff.ly/2pH6Nn3

Post has attachment
SEO is the art and science of ranking highly in organic search for how you want to be known.

Post has attachment
Is it even possible to make money from blogging any more? Remember she is blogging AS a business. http://buff.ly/2pzcuk5

Post has attachment
Is What You're Doing Supporting Your Sales? I'm on Get Gutsy Podcast this week.
Wait while more posts are being loaded