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Lacy Boggs
Works at Ghostblogger.co
Attended College of Santa Fe
2,945 followers|245,477 views
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Lacy Boggs

Discussion  - 
 
I've seen a lot of biz owners lately confused about what content marketing is. Is it blogging? Is it social? Is it other content?

Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:

Strategy is the difference between content marketing and just "blogging."

To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.

And then you sit there, waiting for the sales to roll in.

But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”

AWKWARD.

Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!

http://lacyboggs.com/more-sales-blog/
There's one major difference between content marketing that makes money and one that doesn't.
1
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Lacy Boggs

Promote Your Posts  - 
 
I've seen a lot of biz owners lately confused about what content marketing is. Is it blogging? Is it social? Is it other content?

Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:

Strategy is the difference between content marketing and just "blogging."

To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.

And then you sit there, waiting for the sales to roll in.

But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”

AWKWARD.

Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!

http://lacyboggs.com/more-sales-blog/
There's one major difference between content marketing that makes money and one that doesn't.
1
Add a comment...

Lacy Boggs

Discussion  - 
 
I've seen a lot of biz owners lately confused about what content marketing is. Is it blogging? Is it social? Is it other content?

Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:

Strategy is the difference between content marketing and just "blogging."

To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.

And then you sit there, waiting for the sales to roll in.

But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”

AWKWARD.

Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!

http://lacyboggs.com/more-sales-blog/
There's one major difference between content marketing that makes money and one that doesn't.
1
Add a comment...

Lacy Boggs

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The One Thing You Need to Make More Sales With Your Blog: http://bit.ly/1QOP3uQ
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Lacy Boggs

Author Blogs  - 
 
Blogging is EVOLVING. It's different than it was even a few years ago. Posting a zillion times a day? OUT. Short blurby content? OUT. Writing about your cat when you're trying to sell your biz? DEFINITELY OUT. wink emoticon This week I'm examining how blogging is evolving — especially for business owners — and what it means for your content strategy. http://lacyboggs.com/blogging-has-evolved-have-you/
Blogging is changing. I should know; I’m a blogging old-timer. I started blogging in 1999 — before “blogging” and content management systems were really even a thing. I went into the html of my website (complete with neon fonts and dancing hamsters) and updated the text manually every week. Since then, blogging has come a long …
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Lacy Boggs

Business Tips and Ideas  - 
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2,945 people
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Lacy Boggs

Business Tips and Ideas  - 
 
I've seen a lot of biz owners lately confused about what content marketing is. Is it blogging? Is it social? Is it other content?

Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:

Strategy is the difference between content marketing and just "blogging."

To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.

And then you sit there, waiting for the sales to roll in.

But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”

AWKWARD.

Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!

http://lacyboggs.com/more-sales-blog/
There's one major difference between content marketing that makes money and one that doesn't.
1
Add a comment...

Lacy Boggs

Blogging  - 
 
I've seen a lot of biz owners lately confused about what content marketing is. Is it blogging? Is it social? Is it other content?

Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:

Strategy is the difference between content marketing and just "blogging."

To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.

And then you sit there, waiting for the sales to roll in.

But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”

AWKWARD.

Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!

http://lacyboggs.com/more-sales-blog/
There's one major difference between content marketing that makes money and one that doesn't.
2
1
Juan Bellavista's profile photo
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Lacy Boggs

Financing & Funding  - 
 
I've seen a lot of biz owners lately confused about what content marketing is. Is it blogging? Is it social? Is it other content?

Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:

Strategy is the difference between content marketing and just "blogging."

To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.

And then you sit there, waiting for the sales to roll in.

But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”

AWKWARD.

Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!

http://lacyboggs.com/more-sales-blog/
There's one major difference between content marketing that makes money and one that doesn't.
8
Add a comment...

Lacy Boggs

Blogging  - 
 
Blogging is EVOLVING. It's different than it was even a few years ago. Posting a zillion times a day? OUT. Short blurby content? OUT. Writing about your cat when you're trying to sell your biz? DEFINITELY OUT. wink emoticon This week I'm examining how blogging is evolving — especially for business owners — and what it means for your content strategy. http://lacyboggs.com/blogging-has-evolved-have-you/
Blogging is changing. I should know; I’m a blogging old-timer. I started blogging in 1999 — before “blogging” and content management systems were really even a thing. I went into the html of my website (complete with neon fonts and dancing hamsters) and updated the text manually every week. Since then, blogging has come a long …
3
Add a comment...
People
Have her in circles
2,945 people
berrahal moh's profile photo
DICKSON MBILINYI's profile photo
Ali Muzafar's profile photo
stof sttof's profile photo
Atheer Wady's profile photo
jenni rivera's profile photo
dylan benjamins's profile photo
Pawan Parulekar's profile photo
pahrul rozi's profile photo
Education
  • College of Santa Fe
    Moving Image Arts, 1999 - 2003
Story
Tagline
Award-winning food writer, blogger, foodie, mommy.
Introduction
I’m a blogger, freelance writer, magazine editor, and aspiring novelist living in between Boulder and Denver, Colorado. I am also a wife, a mother, a daughter, a sister, an aunt, a friend, a Pisces, a foodie, a geek, a bibliophile, a flexitarian, a locavore, an urban homesteader, a DIYer, a gardener, a little bit type-A, an INFJ, a yogi, and many, many other things.

Locally, I am the food editor for Yellow Scene Magazine and the editor of its sister publication, Colorado Babies. I’m also a staff writer at Organic Authority and a freelance writer for many other publications

In 2011, I gave up my full-time job as a magazine editor to become a full-time mom and a part-time freelance writer.  It was exciting and terrifying and one of the best decisions I ever made.

But sometime after the birth of my daughter, I started to notice that a little green-eyed monster had started showing up.  Just every now and then.  Mostly, it reared its ugly little head when I heard about one of my foodie friends jetsetting off to Taos for a spontaneous weekend getaway. Or when I read a tweet about the amazing cocktail someone was enjoying at happy hour.

All while I was home, exhausted, with baby vomit on my shirt and a plate of cold spaghetti on the table, praying for five minutes of peace in which to feed myself.

I really missed living the foodie lifestyle I had come to love.

And that’s when I realized: there’s no reason I can’t be a foodie and a mommy.

My website, Laughing Lemon Pie is inspired by the idea that we can all find balance between those two—maybe not every single day, but over all.  I hope to start a conversation about what it means to be a foodie, what it means to eat organic, and what it means to have to cope with the challenges of feeding a family, too.

Work
Occupation
writer and editor
Employment
  • Ghostblogger.co
    Owner and Blogger, 2013 - present
  • LaughingLemonPie.com
    Chief Foodie and Pie Maker, 2012 - present
  • Yellow Scene Magazine
    Food Editor, 2009 - present
Basic Information
Gender
Female
GREAT hummus, falafel, and baba ganoush! Loved everything we ordered. My only tiny quibble is that the salad is all just iceberg lettuce, but I can definitely get past that because everything else was so good! Friendly service. No-frills ambiance, but really terrific food. My whole family loved it. We will be back.
Public - a year ago
reviewed a year ago
I love Rags for chic, on-trend, expensive brand-name clothes that are SO much cheaper because they are gently used. (Some are new with tags still on!) Plus, I have been able to make several hundred dollars over the course of a couple of years selling my own clothes here. Definitely a favorite.
Quality: Very GoodAppeal: ExcellentService: Good
Public - 2 years ago
reviewed 2 years ago
Took the family to Zucca for dinner this weekend. Got there early enough to enjoy some happy hour specials—good deals on drinks and small plates. I had the zucchini polenta parmesan, which was fine, but a bit underwhelming; the flavors didn't really seem to meld, although they were all good on their own. Husband had the penne ala vodka rustica with sausage and it was excellent—our toddler couldn't get enough of it. Tartufo dessert is fun, and their ricotta cheesecake was unusual and delicious. Nice wine list.
• • •
Food: GoodDecor: GoodService: Good
Public - 3 years ago
reviewed 3 years ago
5 reviews
Map
Map
Map
Headed to The Kitchen Denver for Monday community night last night to celebrate my birthday—which happened to coincide with the first anniversary celebration for the restaurant. Excellent food and drink, very attentive staff, and such a fun atmosphere. A little noisy, so not the night to visit if you're looking for intimate conversation, but I thought the noise was part of the fun. Community seating and food is served family style for community night. Set menu. We had unlimited beer and wine on the table, but I'm not sure if that is always how they do it or if this was just for the anniversary occasion. I would definitely go back—especially for another fun community night dinner.
• • •
Food: ExcellentDecor: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Took my good friend here for her birthday dinner. The daily specials are almost always the way to go here—super fresh, seasonal produce—but the lemon garlic shrimp orecchiette is a perennial favorite of mine on the regular menu. Our server was wonderful and very knowledgeable about the wine list and the menu. Wednesday nights are half-price bottles of wine. If you're watching your budget, they have a prix fixe dinner on Monday nights, and smaller, less expensive portions of their regular menu at lunch.
• • •
Food: Very GoodDecor: GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago