Yes, yes, and yes. But there's a big difference between just producing content and content MARKETING:
Strategy is the difference between content marketing and just "blogging."
To me, blogging is what you do when you’re just writing about whatever comes to mind. You’ve set up your schedule to post once a week, and so you sit down and type out whatever you’ve been thinking about lately in regards to your business (or… not, sometimes!) and hit publish.
And then you sit there, waiting for the sales to roll in.
But that’s like walking up to people at the mall, or the farmer’s market, or a networking event and saying, “I really like this new soda water I tried last week. It was blackberry cucumber flavor and totally yum. By the way, are you interested in weight loss coaching?”
Content marketing, on the other hand, follows a strategy that provides context — not just for your readers, but for you as well!