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LSD eu
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LSD Photo • Motion • VFX
LSD Photo • Motion • VFX

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Client: Prysmian Group
Agency: Interbrand
Creative Director: Giuseppe Mascia
Copywriter: John Kerswell

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This pet-freindly campaign was created by the TBWA agency to create awareness about the sad fenomenon of abandoned animals. A large amount of pets are left behind by holdaymakers and theis campaign for the tour operator Alpitour states that “only together you can enjoy a real holiday”.
http://www.lsd.eu/work/alpitour-pets/

Maybe you can’t taste where the fruit flavour in your refreshing summer drink comes from, but we certainly made sure you can see it,
seamlessly combining our photography with full 3D CGI generated landscapes. Cool isn’t it? :)
Thanks to Francesco Guerrera Le Balene for their creativity and for considering us the best production house for this project!

http://www.lsd.eu/work/santal-sapore-della-frutta/

Trendy, innovative, functional and very high quality.

To show all this in a few animation shots was not an easy task, but as our new happy client Movitra has told us, we accomplished this task completely.
Very cool sunglasses can only deserve a very cool 3D animation video.

Client: Movitra
Full CGI, lighting and rendering by LSD 3D.

http://lsd.eu/portfolio/movitra-spectacles/

The aim of this campaign was to describe a picture with the ‘music’ that is contained and that is emitted by these beautiful new speakers of Grundig; so compact and small in their size but powerful in performance and sound quality! We immediately fell in love with the layout created by Aaron and Anna!The challenge was to describe the shape (of the product) without seeing the outlines. We enclosed the bodies of our three heroes in the cylinder shape of the speaker (a classical cellist, a rocker, and a rapper) in a squatting position filling up all the space with their bodies and instruments. The ‘compression’ effect was made by shooting and integrating parts of their bodies pressed against a sheet of plexiglass. For the instruments and clothing we have used CGI to add, enhance and modify. It was of prime importance for us to capture all the emotional intensity of the musical performance of a real top artist. We also simulated real stage lighting, as if these performers were in a real concert situation.

The team on the set, together with the customer, put in their absolute maximum effort and talent.
Despite all the hard work to create the ‘magic’, we had a great time!

A big thank you for the brilliant styling and makeup by Sivia Colombo and Maurizio Lucchesi.


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This print campaign was directed specifically to the medical industry. Our goal was to create an extremely realistic image but at the same time, we also wanted a wonderfully creative image. We feel we succeeded in communicating visual accuracy to the doctors while also keeping to our high creative standards.
We worked side by side (virtually) and day by day with SVP Creative Director, John Hastings. Our CGI heart was integrated within the digital photograph and the results are eerily stunning. We hope you agree!

Read more about this campaign on our website: lsd.eu/portfolio/xarelto/
‪#‎adv‬ ‪#‎photography‬ ‪#‎cgi‬

Here's a work we are particularly proud of: Citracal is a calcium supplement used to prevent and treat calcium deficiencies such as osteoporosis. Focusing on the idea and the creative needs of the art director, we worked to achieve the desired effect: the image of a woman seen through x-rays - anatomically accurate but with a natural and realistic feeling at the same time - to convey the idea of a healthy woman with strong bones.
Read more about this project on our website: http://www.lsd.eu/work/citracal-beauty-is-bone-deep/
‪#‎Imaging‬ ‪#‎3D‬ ‪#‎CGI‬ ‪#‎Photography‬

XARELTO HEART

For this print campaign which was directed specifically to the medical industry, our client requested two final images: one portraying a realistic and anatomically correct heart by itself and one variation showing the same heart being held within a human hand.
CONCEPT

While developing the concept, we used references of a pig’s heart in addition to open-heart surgery photographs. We had to delve deeply into the technical aspects related to the anatomy of the human heart ensuring a realistic and anatomically correct muscle. After completion of the print asset, we also needed to ensure our accuracy in animating a realistic heartbeat. Throughout the creative process we collaborated often with the agency’s medical consultant who proved to be invaluable from start to finish. Our goal was to create an extremely realistic image for the medical sector but at the same time, we also wanted a wonderfully creative image that we could be proud of. We feel we succeeded in communicating visual accuracy to the doctors while also keeping to our high creative standards.
PRODUCTION: SHOOTING

We worked side by side (virtually) and day by day with SVP Creative Director, John Hastings. Production took place in Italy but we scheduled our shooting of the human hand in accordance with EST hours so John could see the results in real time. The workflow was immediate and clearly defined for everyone. The model squeezed a ball of soft plastic in his hand which provided the right amount of resistance allowing us to visually capture the most realistic and natural looking shot. Our CGI heart was integrated within the digital photograph and the results are eerily stunning. We hope you agree!

http://www.lsd.eu/work/xarelto-heart/
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