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There's a new addition to our LEGO Architecture family!

Introducing an architectural wonder, the Villa Savoye http://bit.ly/LEGOVillaSavoye
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50 comments
 
Excellent build! This is one of my favorite architecture sets.
 
My birthday is next month and this is now on the list.  :)
 
Like the others in the Architecture series, it's a great model, but way overpriced!
 
There are a lot of factors that go into the price.  There are many factors that go into the cost: production runs on the Architecture series will be less than the City series or one of the large licensed series' (like Harry Potter) so supply will be more limited due to fewer numbers; cost per brick, including manufacturing and materials, is a factor; development time; packaging; God forbid there are image licensing costs like with the Frank Lloyd Wright houses; and international shipping, local distribution and LEGO Store costs will also be factored into the price.  

Yes, it's expensive, you won't find argument from me there.  Are they wicked over-priced?  Not especially.  Most people who purchase these sets are like me and put them on display. It's a collector thing, not so much a play set.
 
Agreed it's mostly a licensing thing, not a production thing, but at double or triple the price of a comparable set, they're locking out a lot of potential customers.
 
My point was that it was not mostly licensing.  Licensing does, and will, add some cost but you need to factor into the associated  supply/demand for a specialized set aimed at collectors and lovers of architecture. These were started as a project by Adam Reed Tucker and sold initially by him only.  My box of the John Hancock Center has no series number on it.  

The number of Architecture series sets produced and sold is not the same as other series'.   The amount of cost added to the final price needed to offset design, manufacture, logistics, general operational costs, etc. is much higher than on the more popular sets like the Harry Potter series.  The profit margin for those more popular series' can be scaled differently because they are guaranteed to sell and sell a very large number of units.  Supply and demand, design, production, and logistics are all costs.  

Also, the specialized pieces have a high cost associated with them.  These sets have a lot of special pieces which cost more to produce than your normal 2x4 brick.  This article is good for a more in-depth look at manufacturing costs.   http://www.dailyfinance.com/2011/08/24/why-are-legos-so-expensive/.  There is a fun video to watch from National Geographic about the factory and entire process from soup to nuts: vild-national.geographic.megafactories.lego.pdtv.xvid.avi.  

The amount of cost added by licensing is less of a determining factor for the Architecture series, with the notable exception being the Frank Lloyd Wright houses.  The Frank Lloyd Wright sets have high licensing fees because the images/likenesses are under the control of the Frank Lloyd Wright estate and the respective historical associations which care for them. His name on something increases the price a ridiculous amount.

The Le Corbusier house shown here is under the care of Centre des monuments nationaux in France.  Licensing of its likeness is far less expensive, thus much less of a factor of cost.  The Farnsworth House was also much less expensive than it could have been.  

As for locking out potential customers, that depends upon the demographic spread of the average customer who purchases the Architecture series.  Any set is going to be priced out of reach of some potential customers.  Look at the Death Star, Executor, Sopwith Camel, Maersk Train, etc.  They are all very, very expensive and priced out of reach for potential customers.  Even the less expensive sets will be priced out of potential customers depending upon what those customers are able to afford.  
 
I do have the White House set and there isn't a single special piece in it (aside from the brick with the printed text on it), so to me, it doesn't seem like there should be that high of a cost for such a set. I see sets like the Death Star and Executor having such high prices due in large part to the very high brick count. Limited set runs makes more sense to me for affecting the price. And of course as the producer, Lego is free to price however they want.
 
+LEGO Will you please make the prices lower on these? I mean come on. Sure, some of them have over 500 pieces, but come on! They're small pieces! And over $100 is way too much for one of these.
 
Oh yeah, I fully agree with you!  I haven't bought a set in over 2 years due to the price increase.
 
Lego are stupid expensive. Yet, how many of your toys are you still playing with, 30 years later? They cost a lot but hold their value extremely well. And yes, I wish they were cheaper too...
 
i really dont like this series of legos
 
It's ok, but the original ones were better. Like the 1999 ones.

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Great! I love the Architecture line!
 
I like it! I hate how its so expensive. Plus i'm not a dog.
 
idk and lukas are you german(and if your wonder cool in german is "toll")
 
I built this last weekend, it is one of the best Architecture series yet. A really good build, and an impressive representation of the original.
 
thatz awesome. how did u make that? i wanna have!
 
that looks like my house
 
it looks like mine too
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