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Kurt Christopher
Works at Hubbard Broadcasting
Attended University of New Mexico
Lives in Albuquerque, NM
108 followers|10,087 views
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Kurt Christopher

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Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
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Kurt Christopher

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Video NimbleTV Blows Into Chicago By Jeff Baumgartner, Aug 20, 2014 OTT Netflix, TWC Strike Interconnection Deal By Jeff Baumgartner, Aug 19, 2014 Policy Cox Pledges $15M by 2016 for Broadband Adoption By John Eggerton, Aug 19, 2014 Content FX Renews 'The Strain' for Second Season By Tim ...
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Kurt Christopher

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Learn the ins and outs of programmatic, and discover how it's changing the face of display advertising.
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Kurt Christopher

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More TV viewers are picking up so-called streaming media boxes in the hope of fulfilling a simple wish: Let me watch what I want when I want.
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Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving.
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Have him in circles
108 people
Jeena James's profile photo
kotse ko's profile photo
Jacob Botolph's profile photo
allie dave's profile photo
Alpha Omega Broadcasting's profile photo
antonio NUNES's profile photo
Gift Onyinyechi's profile photo
Marie Roux's profile photo
Esther Lombardi's profile photo
Work
Occupation
Digital Media Director, MBA | Managing TV, Web, Mobile & Digital Media Products, Content and Advertising
Skills
Multi-talented professional who provides the vision and energy to conceptualize and lead successful strategies; Strong background in broadcast and digital media with a passion for multi-platform projects; Reputation as a decisive solution-creator who achieves objectives through demonstrated expertise in: Communications, Digital Media, Product Development, Business Development, Editorial Content, Online Advertising, Inventory Optimization, DoubleClick for Publishers (DFP), Ad Exchanges, Website Development, Mobile, Apps, Public Relations, Media Relations, Marketing, Journalism, Event Management, Strategic Planning, Presentations, Analytics, Social Media, Crisis Management, Copy Editing, Advertising, Sales, Branding, Internet Marketing, Television Production, Broadcasting, Strategic Planning, Public Speaking
Employment
  • Hubbard Broadcasting
    Digital Media Director, 2007 - present
    • Serve on corporate Digital Media Leadership Team to develop next generation designs and best practices for company's television stations' websites and digital products • Led corporate strategy for optimizing digital advertising inventory across multiple television and radio websites, including transition to DFP Premium, RTB ad exchange backfill and standards for ad units • Developed and managed digital media products including websites, mobile, SMS texting, social media and DTV multicast channel • Achieved #1 market ranking for digital revenue by developing new sales strategies for digital products • Developed marketing campaigns for clients, including use of television, online marketing, contests and social media marketing • Directed all online news content, including editorial management of reporters and producers for website • Supervised and managed multiple website redesigns utilized by television stations throughout the country • Collaborated with engineering, news, sales, production and promotion to create new content, features, products, and websites. Developed ways to utilize and improve the content management system (CMS) towards these goals
  • Fox Broadcasting Company
    Senior Producer, 2004 - 2005
    • Managed Denver newsroom and all aspects of nightly Fox 31 News at Nine O’Clock newscast • Selected stories, assigned reporters, supervised writers, and managed live production of broadcast • Set strategy and led staff in improving execution, story count, pacing, and graphics • Increased ratings by more than a full point
  • Rocky Mountain PBS
    Special Events / Outreach / Volunteer Coordinator, 2005 - 2007
    • Managed events, media relations, communications, and branding for outreach campaigns • Planned, coordinated, and managed all aspects of PBS Kids Fun Fest making it the largest annual family event in Denver • Organized benefit luncheon featuring PBS NewsHour anchor Jim Lehrer that raised more than $60,000 • Planned and implemented statewide Mister Rogers’ Sweater Drive resulting in more than 3,000 donations • Created and marketed statewide PBS Kids Book Drive that collected 2,000+ books • Coordinated and managed more than 100 volunteers for events and daily staffing
  • Hubbard Broadcasting
    Morning Executive Producer, 2003 - 2004
    • Led entire newsroom for morning newscasts • Supervised multiple producers, reporters, editors and assignment editors • Focused staff on winning breaking news, increasing story count and improving overall look of newscasts • Increased the morning newscast to #1 in the market
  • Hubbard Broadcasting
    Interactive Media Manager, 2000 - 2004
    • Developed initial website, branding, and marketing • Increased traffic to become the #1 news website in New Mexico • Managed station’s website and staff • Improved content and daily story count • Named Best Website by The Associated Press
  • Hubbard Broadcasting
    Newscast Producer, 1997 - 2000
    • Managed nightly 6 p.m. newscast, including story selection, reporter assignments and coordination of live broadcasts • Increased ratings to highest level in 10 years by increasing story count, improving timing, and managing breaking news • Received two Emmy Awards for breaking news and team news coverage
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Albuquerque, NM
Previously
Golden, CO - Denver, CO - Fort Wayne, IN - Muncie, IN - Indianapolis, IN
Contact Information
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505-917-2463
Email
Work
Email
Story
Tagline
Digital Media Director at Hubbard Broadcasting | Managing TV, Web, Mobile & Digital Products, Content and Advertising
Introduction
Digital Media Director at KOB-TV, MBA, former Emmy Award-winning journalist, solution-creator, husband, dad to two girls, skier, hiker, appreciator of good food and drink

More professional detail at LinkedIn:
http://www.linkedin.com/in/kurtchristopher
Bragging rights
Presented at Digital Summit Denver 2014 on Maximizing Multi-Screen Campaigns - Manage deployment of digital products for Hubbard Broadcasting TV stations, including web, mobile, OTT, SMS and audience extension networks - Developed successful corporate-wide strategy for optimizing digital display and video advertising inventory across Hubbard Broadcasting television and radio websites - Managed critical corporate transition to DoubleClick for Publishers (DFP) Premium, real-time bidding (RTB) ad exchange backfill and standards for ad units - Led local digital sales to #1 in the market, including recently a 200% increase in year-to-year revenue for Q1 2014 and a 35% market share of digital revenue - Designed and managed what became the #1 website in the market for traffic by developing content strategy, marketing, staffing, SEO, CMS development and social media - Received two Emmy Awards for Breaking News Coverage and Team News Coverage
Education
  • University of New Mexico
    MBA, 2008 - 2010
  • Ball State University
    BA, 1992 - 1996
    Telecommunications / Journalism
Basic Information
Gender
Male
Relationship
Married
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