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Kurian Tharakan
Works at StrategyPeak Sales & Marketing Advisors
Attended University of Alberta School of Business
Lives in Edmonton
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Kurian Tharakan

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If you are not using these 11 elevator pitch tactics you are leaving considerable persuasion power on the table.
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Kurian Tharakan

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Firing a client can be one of the most uplifting, liberating, joyful experiences in your life. No, I don’t mean firing any random client. I mean adopting a strategic approach to surgically select those that absolutely must cut out. These kinds of clients should be painfully obvious in your list of accounts. They are the special …
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A great small business marketing strategy must be able to clearly differentiate your business from your competitors with a compelling, emotionally resonant, functionally relevant, reason to buy!
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by Kurian M. Tharakan Imagine that it is a blistering hot sunny day on the beach. You would really like a beer, but all you have with you is water. QUESTION: How much would you be willing to pay for that ice cold beer? There could be a number of things that can influence your decision on how …
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Here are 13 marketing strategy examples that demonstrate how the power of simple changes in your strategy, tactics, and customer insights can dramatically leverage your results.
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“You Keep Using That Word. I Do Not Think It Means What You Think It Means.” – Inigo Montoya, The Princess Bride (1987) by Kurian M. Tharakan What’s Your Strategy? When I ask business owners what their strategy is, I normally get one of the following types of replies: 90% offer a blank stare, followed by a quick …
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… but if you could only listen to their hidden conversations, you might be amazed at what you would discover by Kurian M. Tharakan Recently I was called to advise a technology firm on a prickly problem. The company sold their product through a value added reseller (VAR), who then combined it with other off the …
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These are some of the most dangerous words I have heard people utter during the last 27 years of business consulting. They form a virus that stifles innovation, blinding people to the power of different perspectives, nuances of application, and the awesome potential of trying something even incrementally new. The insidious part is that those …
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by Kurian M. Tharakan In 1968, at the height of the Vietnam war, there were over 543,000 American military personnel in the theatre of conflict, but only 80,000 of these were considered actual combat troops. What was everyone else doing? Supporting the front line! Wars aren’t typically fought by everyone engaging the enemy in direct combat. …
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Author's note: I'm guessing that you don't really know that you are a writer until you start receiving hate mail. If that's correct, I must have bounded across that finish line with gusto. :^) For everyone else, I guarantee that this post isn't about physicians, but rather the power of trust marks and their ability to instantly persuade.
... or how a trust mark has the power to create instant credibility.
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Go back in time with Rolling Stone’s Cover Wall. View an archive of every Rolling Stone magazine cover from 1967 thru 2013.
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… and why most bankers, engineers, lawyers, and accountants don’t get it by Kurian M. Tharakan One of the most perplexing statements I make to the students in my marketing classes is “You can’t buy a Ford.” The first thought they have is, “What’s he talking about, … sure you can.” To which I reply, “No …
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Sales & Marketing Expert
Education
  • University of Alberta School of Business
    1986
Basic Information
Gender
Male
Work
Occupation
Sales & Marketing Consultant
Employment
  • StrategyPeak Sales & Marketing Advisors
    Managing Director, 2009 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Edmonton
Kurian Tharakan's +1's are the things they like, agree with, or want to recommend.
Memory Cues – What the Energizer Bunny Knows | Kurian Tharakan | LinkedIn
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by Kurian M. Tharakan It may surprise you to know this, but most people simply do not spend every minute of every waking moment thinking abo

Multiply Your Sales with Concentric Offerings
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by Kurian M. Tharakan Almost everyone has heard of the Pareto Principle, or the 80/20 rule. In marketing the principle could be applied as 8

In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late
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… or why the biggest sales problem businesses think they have isn’t the one they actually have! by Kurian M. Tharakan In the movie Zero Dark

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Is Harvard Business School This Bad?
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Would you get your MBA from a business school where:A secret society of ultra-wealthy, mostly male, mostly international students is called

Missouri Pastor's Fiery Speech Against Equal Rights for Homosexuals Has ...
gawker.com

Back in August, during a Springfield City Council public hearing on amending the city's nondiscrimination ordinance to include sexual orient

10 Tips For Success From George Lois, The Original Mad Man
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Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the '50s, he dished up in

The Problem with Marketing Better Dental Floss - Sales and Marketing Str...
strategypeak.com

by Kurian M. Tharakan. I've been flossing since I was a kid. Yes, it has been a long and established habit of my dental hygiene. Everyday, f

Do You Understand Your TCE? Its a Vital Pillar of Your Strategy
strategypeak.com

by Kurian M. Tharakan The canning of foods was a novel and highly useful invention developed in the late 1790's, prodded forward by a French

Total Online Presence - Business Marketing Services
strategypeak.com

How to Create a Total Online Presence for your Business. A Proven Solution for Creating Your Total Online Presence and Taking Your Business

Why Strategy Fails - Business Marketing Consultants
strategypeak.com

Confuse “strategy” with goals, objectives, and platitudes. You can't win by saying you want to provide outstanding service, or that you will

Sell More with Decoy Pricing - Business Marketing Consultants
strategypeak.com

One of the great annoyances of the sales process is to find your prospect in a state of indecision, otherwise known as analysis paralysis. T

Getting More Conversions with the Door in the Face Technique - Business ...
strategypeak.com

by Kurian M. Tharakan. A letter from a daughter to her parents: Dear Mom & Dad,. I'm sorry I haven't written in a while, but I've been in a

Betting the Company on Plan B - How Honda Almost Didn't Gain a Foothold ...
strategypeak.com

Betting the Company on Plan B – How Honda Almost Didn't Gain a Foothold in the USA. By Kurian Tharakan · January 20, 2013 · 0 Comments. You_

The Form Factor
strategypeak.com

by Kurian M. Tharakan A product’s design elements can significantly affect the marketplace’s perception and acceptance. Do you remember the

Social & Psychological Risk
strategypeak.com

by Kurian M. Tharakan When instant coffee was introduced in the early 1900′s, it was a huge disappointment in sales. Why? There was a genera

FUD: Fear, Uncertainty, & Doubt - Sales & Marketing Strategy Con...
strategypeak.com

by Kurian M. Tharakan. Beyond products like the microprocessor, software, and networks, the technology industry has also given us new lesson

Shhh! Target Knows You’re Pregnant!
strategypeak.com

Retailers love life’s defining moments, especially ones that convey a Significant Emotional Experience for the customer. College, marriage,

Why Walmart Is Like a Forest
www.strategy-business.com

Thinking about your company as an ecosystem yields lessons for innovation, growth, and renewal.

Excellent guy. Quality repairs. Great prices.
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