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Krux
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Krux’s next-gen DMP helps drive revenue through People Data Activation.
Krux’s next-gen DMP helps drive revenue through People Data Activation.

32 followers
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Once #marketers are aware of the current #data landscape at their fingertips, what comes next?

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A call for the #adtech industry to band together to create the next quality standards for desktop and mobile advertising. We need to empower a new generation of #advertising.

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Crush the fear of #data.

Here are some ways to build leadership credibility and inspire your team to embrace data.

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Apparently, few brands accomplish an omnichannel strategy. How to fix this? Perhaps easier said than done, but necessary: Business objectives and goals must center around the customer experience.

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Live Nation rocks it with an app that is both a ticket vendor and a functional tool for concert and festival attendees.

Using Krux as its conduit to #programmatic #ad serving, Live Nation gives #brands opportunities to engage with event fans in real time.
http://adexchanger.com/digital-out-of-home/why-live-nation-thinks-programmatic-can-take-over-the-concert-and-festival-scene/
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8Emojis are a data mine!*

"Measuring the brand value of speaking in cartoons may seem like a mere novelty, but as adoption of this picture parlance grows, agencies recognize the need to figure out how to analyze imagery as though it were text."
http://adage.com/article/datadriven-marketing/data-emojis/299333/
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This is the dawning of the the age of 'Total Automation'.

#Publishers who succeed will have quality audiences and first-party #data.
http://adexchanger.com/the-sell-sider/total-automation-may-put-publishers-back-on-the-map/
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