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Kristy C. Cartier
Works at Association Management Group, LLC
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Kristy C. Cartier

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Had to help my favorite walking spot and equestrian facility out. You might think about it too :)
This is a great cause! Join me in my efforts to support them. Donate Now!
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Kristy C. Cartier

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Read "WHAT DO YOU TELL YOUR BOARD ABOUT MEMBERSHIP?" today.

Interesting that executive boards seem to be clueless about membership. It has not been my experience however.

Two clients I worked for had/have membership committees. My former association provided summaries for the overall board meetings. And sometimes strategy and prospective members were often discussed. Looking forward to see how my latest client communicates.

How does your association handle leadership in the member marketing realm? 
Membership is low on the list of board-training topics, even though it's a fundamental association business model. Shouldn't boards be well informed about it?
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Kristy C. Cartier

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I just took the 2014 Social Media Marketing Industry Survey–a simple survey designed to reveal the tools, benefits and top questions marketers want answered about social media. Please consider taking this survey if you are a marketer (plus you’ll get a free copy of the final report when it’s released). See http://svy.mk/1d4Frpt 
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Kristy C. Cartier

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All great ways to move forward. Need to clean out some space. I am focusing on just writing small posts for the process vs. outcome.
With the New Year upon us, it’s goal-setting season. But how do you set goals when you’re feeling stuck?I was in this situation a few years ago. After selling my first business and rewarding myself
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Kristy C. Cartier

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Thank you for Yellow Barn Media for finding this sentiment. Neil is a favorite author of mine. I devoured the Sandman graphic novel in grad school.

"I hope that in this year to come, you make mistakes.

Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You're doing things you've never done before, and more importantly, you're Doing Something.

So that's my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody's ever made before. Don't freeze, don't stop, don't worry that it isn't good enough, or it isn't perfect, whatever it is: art, or love, or work or family or life.

Whatever it is you're scared of doing, Do it.  Make your mistakes, next year and forever."    ~Neil Gaiman
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Kristy C. Cartier

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I wrote earlier about the importance of learning the language of your audience and its impact on your sales. But how to you go about picking up on the nuances esp. if you're new to the market?

*Work with and learn from experts in the field - the thought leaders.

*Observe the marketplace itself. You can visit your competitors, review trends, etc. I watched the more accomplished polo riders to adapt my style.

*Learn to read your prospects' intentions through social media posts, their engagement with your marketing funnel, and your sales data. When riding, you need to read the (sometimes subtle) body language cues of the horse.

What other ways are there to learn your market language?

(My December ride, Rolex, a 8 y.o. Thoroughbred mare at Battlefield Polo Center in Gainesville, VA)
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Kristy C. Cartier

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Good read. Thoughtful analysis. I haven't seen all of these incidents put together before (though I don't follow closely). I had heard about "Bridge-gate."

Do you think these situations will hurt his 2016 candidate chances?
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We had a cold start to the weekend. Luckily yesterday was lovely with the sun and balmy 30* temps. Not looking forward to the next round of Arctic air. What's your favorite fabric for staying warm?
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Kristy C. Cartier

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Heading to a networking holiday party...always enjoy seeing my career-related friends. My goal for any event is to meet at least 1 person.  You might think this is rather low but it's really just to get the ice broken. Not always easy to bubbly and chatty. And I usually well exceed my goal. 

This is compared to a recent event where my friend set out to get 10 business cards. It was an admirable number given the extreme difficulty in speaking with anyone while the band was playing! She ended up with at least 7 before I had departed. Whereas I'm still waiting for an email from the pharma guy who liked Pink Floyd and didn't have a card to share :)

How do you handle networking as a full- or semi-introvert?
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Kristy C. Cartier

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Saw a great tweet about the current winter weather being bipolar :)  As much as I love snow, I am looking forward to the almost 60* weather at the end of the week. Might try to go riding again...
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I finally went riding again after 7 years out of the saddle. It was awesome and jarring at the same time. Reflecting back to my session, I discovered a parallel to #marketing.

My lesson was on a retired polo pony yet I had ridden hunt seat (think jumping)  growing up.

In my default mode, I kept constant contact on the reins. Why did the horse stop trotting all the time? Why didn't it respond to my canter request?

As it turns out, polo ponies aren't trained to travel on this tight rein. Instead, you had to throw them half-way up the neck to move forward. 

Needless to say the end of the ride was better than the beginning.

It's the same with your customers and prospects. You need to speak their language and provide the right purchase cues.

How do you guide your audience down the buying path?
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Kristy C. Cartier changed her profile photo.

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U.S.H. Idea Awards Gala on May 4, 2012
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Thanks. I only did one round of edits so it definitely needed another set of eyes. (And, as you can see, I'm rarely on G+!)
People
In their circles
261 people
Have them in circles
181 people
Jennifer Tong's profile photo
Dan Howard's profile photo
American Quarter Horse Association's profile photo
Mitch Rapp's profile photo
Medics USA's profile photo
Ty Hairston's profile photo
Jennifer Brown's profile photo
Tom Solitario's profile photo
Amy Hall's profile photo
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The Marketing Curator | Communications | Social Media | Branding | Associations
Introduction
You might consider placing me in one of these circles:
  • Marketing
  • Communications
  • Small Business
  • Associations / Nonprofits
  • Virginia Tech Hokies
  • Equestrian / Equine
  • Washington, DC
Marketing & event professional helping organizations grow through branding, event management, communications, social media and streamlined processes.
Bragging rights
Judged at the 2010 World Equestrian Games
Work
Occupation
Marketing Communications Professional
Employment
  • Association Management Group, LLC
    Manager, Communications & Marketing, present
    *AHAA: The Voice of Hispanic Marketing -- Jan. 2012-Dec. 2013
  • The Marketing Curator. Experienced with communications, corporate events, social media. A fan of small business and associations.
    present
  • Direct Connect
    Marketing Manager
  • Times Community Newspapers
    Advertising Coordinator
  • CDC gomembers
    Marketing Coordinator
I made a reservation a few days before my trip due to a change in travel plans. It was very easy to make online and even had the option of early check-in. Picking up and dropping off the car at the airport was easy. Service attendants were pleasant and helpful. I would consider renting from Alamo in the future.
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