Brand Journalism? Storytelling? Content Marketing?
People tend to misinterpret what brand journalism
and content marketing
are. Although they have some overlap, these three techniques serve differing purposes in marketing.Storytelling:
a technique used to tell the story of an organisation in a compelling way, to inspire customers.Content marketing:
a marketing discipline that puts relevant and compelling content at the centre of all marketing activities.Brand journalism:
a PR philosophy that stimulates the sharing of corporate stories in a journalistic way, to engage with customers and stakeholders.
Admittedly, they all have one key thing in common: compelling content.
That said, the component that sets brand journalism apart from storytelling and content marketing is the emphasis on journalistic content. #storytelling #contentmarketing #brand #journalism