If you think that the words check this out! have some sort of hypnotic effect that will cause people will rush to click your link, you are sadly mistaken. Sorry.
In yesterday's HOA: Social Media Hangout #1 (Edited), we briefly discussed the importance of providing your audience with substance when creating and sharing posts. When someone posts "check this out" I immediately wonder, why should I? What makes your post better than the others running through my stream?
To add personality and appeal to your posts, ask yourself these 3 questions:
1. How will your post/link provide a solution for a problem I have [or don't know I have]?
Increase Engagement on Posts and Improve Link Traffic
Far too many posts are devoid of the details and appeal that are necessary to inspire the audience to click-thru the link provided. To increase the engagement on posts and improve link traffic the principles in this post by [+]Kristoffer Howes will challenge you to create better content by:
> point 1
> point 2
> point 3
2. [If it is not your post] Why are you recommending this to me?
Are You Struggle to Provide Substance to Your Posts
After reading this post by [+]Kristoffer Howes I was immediately inspired to change the way I think about posting content. And, more importantly, I promise to never use the words “check this out” again.
If you struggle to provide substance to your posts, here are some questions to ask yourself, before hitting the share button.
3. Who is the link about, can you provide some background?
SM Hangout Discusses How to Create Great G+ Posts
The is a weekly Google+ HOA that discusses topics of particular interest to business owners and marketing professionals alike. In yesterday's HOA, [+]Kristoffer Howes spoke briefly about this importance of generating post content, that inspires your audience to follow your link. Given that this is your intention when posting a link [to direct the audience to your website/blog], this information will prove to be incredibly helpful.
My Final thoughts ...
Think of your post as a greeting card. It is an invitation to go somewhere. Give your audience a reason to take the trip to your website/blog.
Check this out is not a call to action, it's an excuse for not writing a good post. #personalthoughts
> Don't miss the next installment of SM Hangout next Sunday at 3pm EST.
> For more Google+ tips, video tutorials and helpful advice, visit http://makethegrade.ca.
#googlepluspostingtips #calltoaction #wealquicktips