My first blog post at Distilled! It's technical SEO 101, with a slant towards universities, but it could be for any large company with a good reputation and a massive site but no time for search engine optimization.
Good to know! I've only ever studied how to make websites accessible to search engines, but it makes sense that optimizing your site for a search engine crawler would make it more accessible over all.
There was a lot of focus at this week's #mozcon on creating quality content strategies. With that in mind, +Kristina Kledzik talks you through how performing a content audit on your site could help you future campaigns: http://dis.tl/1763Aej