There's no predicting how social media users might react to an employee's thoughtless comment, controversial statement or off-color joke, but you can minimize the damage if you're prepared. Here's my latest story detailing what businesses should do.
talked to experts on ways companies can handle the fallout when employees' Twitter mistakes go viral. (Note: This article needs a free registration for full access.)
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When an employee is caught in the crosshairs of a social media mishap, businesses need to tread carefully. Here’s how to prevent a crisis and defuse one that's already occurred.
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