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Krista Kotrla
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Krista Kotrla

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Content Marketing Manager Interview Questions
Looking to hire the right content marketing manager for your company? This article shows interview questions, qualities to look for, and more…
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Krista Kotrla

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Behind the #contentmarketing scenes of one of the top hospitals to "align patient needs with online capabilities” 
Cleveland Clinic is rocking the healthcare industry with its highly successful content marketing strategy. We've got a behind-the-scenes look here.
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Krista Kotrla

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2x engagement with visuals on Facebook. 90% higher engagement with timely visuals. ~ +Ekaterina Walter #smcdallas 
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Simon Sinek and Amy Cuddy working on a book together! See which company they'll be highlighting because of their belief in inspiring truly human leadership >>

#leadership   #culture   #simonsinek   #amycuddy  
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An amazing write-up about Block Imaging being a great example for medical technology companies who want to adopt inbound marketing strategies that serve customers and lead to sales. 

#b2binbound   #inboundmarketing  
5 lessons you can use from this excellent example of inbound marketing in Medtech.
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Sharing my stories and two hacks for how to get buy-in and sell your ideas. 
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Inspire transformation >> Change starts with you being discontent enough and optimistic enough to do something about it. 

#leadership #godo #warriorsofenthusiasm  
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Krista Kotrla

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Why your business needs to create a culture of content
by Kay Mathews The demand for content is growing exponentially. To meet that demand, creating and refining content must go beyond the marketing department, according to a new report. When the value of content is infused across the organization, a Culture of Content can be the driving force behind an engine of content. A CoC leads …
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Leaders take note of this very power example... how a single question a week can help maintain the organizational culture that you seek to inspire >> 

#leadership   #culture   #coolculture   #bizculture   #hubspot   #tinypulse   #ask  
Oct. 7 Uncovering small problems in the workplace before they become complicated and unmanageable creates a better work culture and improves retention and engagement Mike Volpe chief marketing officer at HubSpot told Bloomberg BNA Oct. 2.
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Embrace visual storytelling and realtime marketing. @Ekaterina Shows us how with heart marketing. Inside #smcdallas 
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Because video content marketing is the next big thing (and it can be easy), check out this free training, "Secrets of Effective DIY Video Marketing" >> 
 
The Secrets to Effective DIY Video Marketing

On this episode of Content Warfare TV we're joined by +Caleb Wojcik, the DIY Video Guy, for deep dive on video production and marketing.

Caleb has been involved in some of the highest quality video marketing production I've ever seen, including work with +Pat Flynn and +Fizzle. He also provides his subscribers with incredible insights on how to create incredible DIY Video for use in their business.

Video is an extremely powerful marketing tool if done right...

...find out how today!

Learn more about Caleb here: http://www.calebwojcik.com/

======
Can't make the live show but still want the great content? Find your favorite way to subscribe below:

Subscribe by email: http://goo.gl/rz5b2U
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This Hangout On Air is hosted by Ryan Hanley. The live video broadcast will begin soon.
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The Secrets to Effective DIY Video Marketing | Content Warfare TV
Thu, October 16, 2014, 1:00 PM
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Big day for the Block Imaging team. Love this group of people and excited to share big ideas and shared vision.
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People
In her circles
355 people
Have her in circles
498 people
Maygan Beckers's profile photo
Eva Y Chen's profile photo
Chris Donnelly's profile photo
Pam Fox Rollin's profile photo
Ken Garman's profile photo
STARDUST WEB MARKET's profile photo
Michael Husbands's profile photo
Mohammed Hassan (Abo hassan)'s profile photo
christian lucciano's profile photo
Work
Occupation
Marketing
Skills
Content Marketing Culture, Brand Culture, Content Marketing, Marketing Leadership
Employment
  • Krista Kotrla
    Content Marketing Culture Consultant, 2014 - present
  • Block Imaging
    Marketing, present
Basic Information
Gender
Female
Relationship
Married
Other names
Krista Scott
Story
Tagline
Be a warrior of enthusiasm. Inspire your organizational culture. Branding. Content Marketing. Smile because you matter. Be the spark.
Introduction
Hi, I’m Krista Kotrla, the Vice President of Marketing for Block Imaging.
 
Since 2003, I have been expanding our team’s global efforts to help hospitals, radiology departments, imaging centers, orthopedic surgeons and clinics around the world save money on quality refurbished imaging equipment, parts and service solutions.

My focus is on innovating Block Imaging’s marketing efforts, networking, improving the ways we serve our customers, team building, small business strategy and building a corporate brand consistent with our founding principles of integrity, respect, community and pursuit of excellence.

Bragging rights
social business culture, warrior of enthusiasm tribe, inspiring change from within
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Texas
Previously
Oklahoma - Texas - Michigan
Krista Kotrla's +1's are the things they like, agree with, or want to recommend.
How to Interview and Hire the Right Content Marketing Manager for Your C...
www.thesaleslion.com

Looking to hire the right content marketing manager for your company? This article shows interview questions, qualities to look for, and mor

Why your business needs to create a 'culture of content' - B2B News Network
www.digitaljournal.com

Data, commentary, insights & research for B2B professionals & entrepreneurs

A Single Engagement Question a Week Helps Company Maintain Culture, Mana...
www.bna.com

Oct. 7 Uncovering small problems in the workplace before they become complicated and unmanageable creates a better work culture and improves

Inbound Marketing in Medtech: A Look at Block Imaging
www.screwpilecommunications.com

5 lessons you can use from this excellent example of inbound marketing in Medtech.

The Awesome Secret Weapon for Capturing Social Media ROI
millennialceo.com

This secret weapon not only is free, but it's available on mobile and desktop and it’s a weapon that every person reading this has access to

7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Ma...
www.b2bmarketinginsider.com

Are you looking into hiring a content marketing strategist? Here are 7 skills (+ 1 bonus skill) you need to look for.

Inbound Marketing Results Before and After
www.kristakotrla.com

These inbound marketing results (complete with before and after statistics) will help you get leadership buy-in and motivate you to make it

High Performers vs. Workaholics: 7 Subtle Differences | LinkedIn
www.linkedin.com

I'm a recovering workaholic.Over the past year, I've been reading, researching, and conducting experiments on myself to understand the diffe

12 Tips To Moderate An Amazing Panel Discussion | LinkedIn
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Why are panel discussions at business conferences so boring?I remember thinking this several years ago as I left another unfulfilling busine

Tieto study reveals: Culture, not technology, biggest barrier to busines...
www.webwire.com

Changing the company culture is vital for transformation. In Tieto’s recent study on the future of business transformation, 54% of CEOs say

3 Traits Of Superstar Marketers | B2B Marketing Insider
www.b2bmarketinginsider.com

What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need

7 Unglamorous, Unpopular Truths About Content Marketing
blog.hubspot.com

Get released from the shackles of believing that content marketing success is unattainable, too hard, or only reserved for big brands with b

Why Top Hospitals Have Inadequate Websites: 10 Things to Know
www.beckershospitalreview.com

Even hospitals with the sturdiest reputations are having a hard time extending their digital presence and offering expertise beyond the conf

Key steps to change corporate culture
www.theglobeandmail.com

Transforming a company is a slow process that begins with taking stock of what’s working, some experts argue

Why We All Need Visionary Leaders
www.linkedin.com

I have always felt as leaders with global experiences and exceptional connections we have a responsibility to share our journey and energy t

Culture at Work: The Tyranny of 'Unwritten Rules'
www.forbes.com

Nearly every workplace has its own version of a procedures book. You know, the one that outlines how to sign up for the company savings plan

How Leaders Hire Top Tech Talent
www.forbes.com

The competition to hire top talent, especially top tech talent, has never been fiercer. And no wonder. There is no substitute for raw tech t