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Krish Purnawarman
189 followers -
Google Remains; my power, my pleasure, my pain... https://aboutme.google.com/u/0/?referer=gplus
Google Remains; my power, my pleasure, my pain... https://aboutme.google.com/u/0/?referer=gplus

189 followers
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Great info I found,.. what do you want to optimise for... and Facebook does just that for you
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A recent SEO structure change on a client website, with rich keyword (non spammy) urls result after a month. All metrics shows a positive increased based on the GA standard reports and from the custom report the sales per month generated on volume vs traffic shows better conversion rate.

No significant increase in back links, no social media, no content... just optimising on the user signals. Plain old optimising the architecture * usability

With the architecture exercise when implemented correctly should provide positive metrics increase. but when it is not implemented correctly could backfire and cause real damage.

Few will want to go that route by re-engineering their architecture. I gotta admit its a hard thing to do. Its a big risk if not implemented correctly, but if the architecture is implemented correctly backed up with quality content, it ought to be a competitive advantage.
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6/3/18
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Targeting Bottom Funnel of the buyers journey - Adwords conversion campaign using GSN-RLSA and GDN re-marketing from the Google Analytics audience list
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Targeting top of the funnel of the buyers journey - Facebook Ads Brand Awareness & Reach Campaign, Post Engagement + Traffic campaigns taken from the result of Facebook & Instagram posts to ensure a higher relevance score
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Avinash Kaushik, the guru of Web Analytics, first few sentences; "
Google standard reports are lame" ..

.. yes, i am starting to see this. but not completely there yet
Its enough for basic analysis..
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Facebook Ads
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3/10/18
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Longer Meta Description can be up to 335 Char
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Facebook "Conversion" Ads
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Multi Touch Attribution Model - Beyond Last Click Attribution
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When we're not satisfied with just a relevance score of 10/10, we want to push it even more so that the cost per acquisition is much much lower IDR 109 (1st campaign) vs IDR 30 (second campaign or 0.002 USD per acquisition )
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