What a good logo should be like. How you should design a good logo.

#DESIGN #LOGODESIGN #IDENTITY
 
1 ) Simplicity. A simple logo allows for easy recognition and it will be memorable. Think NIKE, with just a line form.

2 ) Positions. How you position the logo should be appropriate for its intended purpose. Give it space, try some positions and different areas. Work with the rule of thirds, it can help.

3 ) Timeless. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 50+ years time.
Always think what the future can be like, let your creativity go wild.

4 ) Originality. An effective logo should be able to work across a variety of mediums and applications. What I like to do is compare my designs against a well known company their logo.

5 ) Memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.

6 ) Color. Really important! What will it look like in black white and why are big companies having the same colors? Red from Coca-Cola or Mc Donalds is the same. Did you noticed it? Why bancs use blue, white, orange and so on?
Google it on http://www.google.com > colors companies.
Check out this nice one: https://brandcolors.net/

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How to design a good logo?

1 ) Design brief. Do a questionnaire or interview with the client to get the design brief and what they would like to approach.

2 ) Research. Conduct research focused on the industry itself, its history, and its competitors. A good logo needs to compete and should be better then its competitors.

3 ) Reference. Find logo designs that have been successful and current styles and trends that are related to the design brief. Why they use a symbol and what it means for example.

4 ) Sketching and conceptualising. Develop the logo concepts around the brief and research. Personally I like to design and draw on paper first. Things that look great on paper are better when you digitalise the design.

5 ) Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback. Don’t be afraid to fail. Many options for a client will give you more feedback wich will help you in the design process.

6 ) Presentation. Choose to present only a select few logos to the client or a whole collection.
Get feedback and repeat until completed.
I usually present 5 or 4, depends on the quality and feeling I have with them.

Creating a logo isn't just about creating a pretty visual. What you're doing, or taking part in, is developing a brand and communicating a position. It makes sense, then, that the first step in creating a logo should be to research these concepts as I wrote above.

Involving the client at this early stage is advised, enough communication and feedback will result in a top notch logo.

TIP:
Keep all your sketches from everything you have, print out some designs and come back to them when you need some inspiration again. On paper you write or draw over a design till you are happy with it.

I designed a logo for Buyology (www.buyology.be)
It represents what a network of buy science should be like with the B at the core. The futuristic look will be something that should overcome the next 50 Years or more. +Buyology 

Design by Frederick Alonso
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