What a good logo should be like. How you should design a good logo.

1 ) Simplicity. A simple logo allows for easy recognition and it will be memorable. Think NIKE, with just a line form.

2 ) Positions. How you position the logo should be appropriate for its intended purpose. Give it space, try some positions and different areas. Work with the rule of thirds, it can help.

3 ) Timeless. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 50+ years time.
Always think what the future can be like, let your creativity go wild.

4 ) Originality. An effective logo should be able to work across a variety of mediums and applications. What I like to do is compare my designs against a well known company their logo.

5 ) Memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.

6 ) Color. Really important! What will it look like in black white and why are big companies having the same colors? Red from Coca-Cola or Mc Donalds is the same. Did you noticed it? Why bancs use blue, white, orange and so on?
Google it on http://www.google.com > colors companies.
Check out this nice one: https://brandcolors.net/


How to design a good logo?

1 ) Design brief. Do a questionnaire or interview with the client to get the design brief and what they would like to approach.

2 ) Research. Conduct research focused on the industry itself, its history, and its competitors. A good logo needs to compete and should be better then its competitors.

3 ) Reference. Find logo designs that have been successful and current styles and trends that are related to the design brief. Why they use a symbol and what it means for example.

4 ) Sketching and conceptualising. Develop the logo concepts around the brief and research. Personally I like to design and draw on paper first. Things that look great on paper are better when you digitalise the design.

5 ) Reflection. Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback. Don’t be afraid to fail. Many options for a client will give you more feedback wich will help you in the design process.

6 ) Presentation. Choose to present only a select few logos to the client or a whole collection.
Get feedback and repeat until completed.
I usually present 5 or 4, depends on the quality and feeling I have with them.

Creating a logo isn't just about creating a pretty visual. What you're doing, or taking part in, is developing a brand and communicating a position. It makes sense, then, that the first step in creating a logo should be to research these concepts as I wrote above.

Involving the client at this early stage is advised, enough communication and feedback will result in a top notch logo.

Keep all your sketches from everything you have, print out some designs and come back to them when you need some inspiration again. On paper you write or draw over a design till you are happy with it.

I designed a logo for Buyology (www.buyology.be)
It represents what a network of buy science should be like with the B at the core. The futuristic look will be something that should overcome the next 50 Years or more. +Buyology 

Design by Frederick Alonso
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