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KoMarketing

General discussion  - 
 
B2B Buyers Mark Trust and Responsiveness as Largest Contributors to Strong #Vendor Relationships

As #B2B marketers look to cater to the demands of their customers, new research has uncovered the intricacies of vendor-buyer relationships. An eBook from +LinkedIn titled, “Rethink the B2B Buyer’s Journey,” shows that 52 percent of B2B buyers consider trust to be the largest reason for their vendor relationships becoming stronger. http://bit.ly/1PFJL2w
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KoMarketing

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Marketers Remain Optimistic in Abilities to Personalize the #Customer Experience

As personalization continues to play a key role in #marketing , senior marketers are optimistic in their abilities to provide a unique customer experience. The “Making Personalization Possible” report from the CMO Council has found that 75 percent of respondents are “hopefully optimistic” or “totally confident” that their personalization efforts will yield the impact they expect. http://bit.ly/1SIrCas
A new report from the CMO Council has found that 49 percent of marketers are “hopefully optimistic” in their confidence in personalization.
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KoMarketing

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B2B #Video #Marketing Done Right

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. Read more from +Heather Rasthttp://bit.ly/1TaB9GK
B2B video is a valuable marketing tactic. Learn what makes a good business video and see a wide variety of examples across several industries.
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KoMarketing

IM News  - 
 
Major Brands Considering Startups to Keep Pace With #DigitalMarketing Trends

As marketers look to keep pace with the latest trends in technology and their industry, many of them are turning to startups for assistance. In fact, a new +Association of National Advertisers report titled “Brands Working with Startups” has discovered that approximately one-third of marketing professionals now work with startup companies. http://bit.ly/1X6edYu
A new report has found that approximately one-third of marketing professionals now work with startup companies.
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KoMarketing

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Report: #B2B Predictive Marketers Outperform the Competition

A recent +Forrester Consulting survey commissioned by +EverString found that predictive marketing analytics use correlates with better B2B business results and metrics. Read more: http://bit.ly/1VMKVwB
A recent Forrester Consulting survey commissioned by EverString found that predictive marketing analytics use correlates with better B2B business results and metrics. In fact, the data shows that predictive marketers are 2.9 times more likely than companies that haven’t implemented predictive marketing analytics to report revenue growth at rates higher than the industry average. In addition to …
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Study Finds Title Tag Optimization Not As Significant A Search Ranking Factor

A new study analyzing one million +Google+ search results found there is a very small correlation between title tag keyword optimization and search ranking, among other findings in the report. The study, completed by Backlinko, examined multiple factors including #content (length, number of images, quality, etc.), backlinks and site speed in order to gain insight into what it takes to rank on the first page of Google search results. http://bit.ly/1SqO5so  #SEO  
A new study analyzing one million Google search results found there is a very small correlation between title tag keyword optimization and search ranking, among other findings in the report. The study, completed by Backlinko, examined multiple factors including content (length, number of images, quality, etc.), backlinks and site speed in order to gain insight …
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KoMarketing

General Discussions  - 
 
Client Newsletters: Do They Belong in Your #B2B #Marketing Mix?

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B #email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates (anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. Read more from +Kelsey Joneshttp://bit.ly/1muI9jM
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates (anything over 3.5%) and a decent ROI. However, for certain B2B industries, a …
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KoMarketing

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Less Than One-Third of #Customers Are Actively Engaged With #B2B Brands

A recent +Gallup study, “Guide to Customer Centricity: Analytics and Advice for B2B Leaders,” found B2B companies need to do a better job of engaging customers if they want to retain their business. Across multiple B2B verticals, 71 percent of customers reported they were either indifferent or actively disengaged with their B2B vendor. Check out the full article here: http://bit.ly/1V1jGhS
A recent Gallup study found B2B companies need to do a better job of engaging customers if they want to retain their business.
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KoMarketing

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Customer Retention and #ROI Headline 2016 List of #B2B Marketing Goals

Looking ahead to the remainder of 2016, new research suggests that B2B marketers have set a wide range of goals, led by customer retention and improving marketing ROI. The +Fanatics Media benchmark study titled, “Assessment of Excellence in Marketing,” has found that 65 percent of enterprise-sized B2B companies would like to focus on customer retention in 2016, making it their primary objective. http://bit.ly/1W7m2Mr
Looking ahead to the remainder of 2016, new research suggests that B2B marketers have a wide range of goals, including customer retention.
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KoMarketing

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How Event Technology Helps #B2B Marketers Increase #CustomerEngagement [Interview]

A survey released by Attend and +Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. Read more: http://bit.ly/1PkH3iP
We had a chance to speak to Eric Bisceglia, vice president of product and marketing at Attend, for more insight into B2B event marketing technology.
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KoMarketing

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Optimizing the #CustomerExperience Named Most Exciting #Marketing Opportunity of 2016

According to the “2016 Digital Trends” report from +Econsultancy and +Adobe, 22 percent of marketers consider optimizing the customer experience to be the most exciting opportunity for the year ahead, edging out other areas of focus such as creating compelling content for digital experiences and data-driven marketing. http://bit.ly/1R2fmzG
About 22 percent of marketers consider “optimizing the customer experience” to be the most exciting marketing opportunity for the year ahead.
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KoMarketing

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Miss This One Thing & #B2B Marketers Will Never Demonstrate ROI

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact #SEO and content marketing could have on actual lead generation, and ultimately sales performance. I understand their skepticism. Check out the rest of +Derek Edmond's latest post here: http://bit.ly/1UGybYc
All of the performance metrics in the world won't help demonstrate marketing's impact on B2B sales and revenue if this one critical element is missing
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Have them in circles
733 people
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(877) 3-B2B-SEO, (781) 209-1989
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374 Congress Street Suite 507 Boston, MA 02110
Story
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B2B Online Marketing | Search, Social, Content
Introduction
KoMarketing is a B2B online marketing agency specializing in SEO, PPC, social media, and content marketing. We build the connections that drive B2B business success by creating highly customized programs continuously monitored and adjusted to optimize results in search, social, and content marketing. 

Celebrating over 10 years of client success stories, our organization prides itself as being a true B2B marketing partner. We work with a diverse range of B2B organizations, from technology and software to industrial and manufacturing to business and professional services. 

The scope of work we engage in ranges from purely strategic consulting to comprehensive campaign management across solution offerings and geographic regions. 

We take pride in hard work, expertise, and a focus on exceeding the expectations of our clients. We genuinely enjoy what we do, with a passion for search, social media, and content marketing. 

For more information visit our website, check out our blog, or give us a call today at 1-877-3-B2B-SEO (I-877-322-2736).