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5 Practical #ContentMarketing Tactics to Educate & Inform Your #B2B Audience +Stacy Thompson

In honor of #CincodeMayo , we’ve outlined five practical content marketing tactics that can be used for educating and informing your B2B audience. Of course, there’s no one way to identify the topics and information foremost in the mind of your target audience. But the above can be used as reference if you’re just starting out or to further refine content strategies already in place. http://bit.ly/1PlwFXB
In the spirit of educating ourselves on the significance of this festive holiday (cinco de mayo), here are 5 content marketing tactics you can take to educate and inform your B2B audience
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KoMarketing

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How to Bring Trust and Credibility to Your Website via +Dianna Huff +Content Marketing Institute

http://bit.ly/1Qi8vQg #B2B #Marketing  
What piece of seemingly insignificant web content causes 44% of your visitors to leave if it’s missing? Find out that and more – Content Marketing Institute.
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3 #SocialMedia #Marketing Lessons We Learned From the new #StarWars Trailer via +Hootsuite 

http://bit.ly/1AzColX 
That trailer has amassed over 47 million YouTube views in under 3 weeks. Here's what it taught us about marketing.
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+Casie Gillette is at #‎SearchLove‬ - She'll be speaking about Customer Experience and its Impact on Search at 2:30 today! +Distilled 
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Shed the Light on Your Dark Social Activity via +Content Marketing Institute

http://bit.ly/1AkCxcU #SocialMedia   #Marketing   #SMM  
Now is the time to shine the light on your often-missed social-sharing data from Dark Social activity. Learn how – the Content Marketing Institute.
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Search Trends: Are Compound Queries the Start of the Shift to #Data -Driven Search? via +Moz +Tom Anthony 

The Web is an ever-diminishing aspect of our online lives. We increasingly use apps, wearables, smart assistants (Google Now, Siri, Cortana), smart watches, and smart TVs for searches, and none of these are returning 10 blue links. In fact, we usually don't end up on a website at all. http://bit.ly/1zo5eut #SEO  
We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
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KoMarketing

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How to Utilize #SocialMedia for Customer Acquisition by +Casie Gillette via +Salesforce

One of the biggest social media challenges for businesses is to understand and measure the true value of various social media channels.

For years, marketers have relied on last-click attribution to provide insights and ROI data for their digital marketing efforts. With social media however, the conversion is not typically driven directly from the platform, leaving many without a clear picture of how social media helps their businesses. Despite these issues, many businesses are finding social media can drive results. http://sforce.co/1Qi9EHn 
Social provides businesses a means to interact with potential customers in a way they never have before. Learn how to improve your social strategy to help potential customers become customers.
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Survey: Only 56% of Small Business Websites Leverage Responsive Design +Krystle Vermes 

A survey published in April 2015 by Clutch has revealed that only 56 percent of small businesses have responsive, mobile-friendly websites despite the positive business results they could yield. http://bit.ly/1AzZOaK #ResponsiveDesign #SmallBusiness  
A survey published in April 2015 by Clutch has revealed that only 56 percent of small businesses have a responsive, mobile-friendly website.
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Why the Links You've Built Aren't Helping Your Page Rank Higher from +Rand Fishkin +Moz 

 http://bit.ly/1JFzxjJ #SEM #SEO #LinkBuilding  
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
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Very helpful for beginners!
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6 Questions to Answer When Launching a #B2B #ContentMarketing  Program by +Ryan Young

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy. http://bit.ly/1zgFpfA 
It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up …
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40% of #Email Marketers Still Only Using Basic Targeting Demographics +Kelsey Jones 

According to findings presented by +eMarketer, many email marketers aren’t taking advantage of the more advanced targeting demographics available to today’s campaigns. In fact, data shows about 40 percent are mainly focusing on geographic targeting, as opposed to more specific metrics, such as customer spending, frequency of purchase, and customer profitability. http://bit.ly/1zot7Cl   #Marketing  
According to findings presented by eMarketer, many email marketers aren’t taking advantage of the more advanced targeting demographics available to today’s campaigns. In fact, data shows about 40 percent are mainly focusing on geographic targeting, as opposed to more specific metrics, such as customer spending, frequency of purchase, and customer profitability. As seen in the graph above, the …
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Have them in circles
605 people
Chuck Aikens's profile photo
Tom Strubinger's profile photo
FUSION b2b Inc's profile photo
Elite Management's profile photo
Faiz Tronik's profile photo
Malik Hassan's profile photo
Karla Williams's profile photo
Chris Requena's profile photo
Albin Dashi's profile photo
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(877) 3-B2B-SEO, (781) 209-1989
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B2B Online Marketing | Search, Social, Content
Introduction
KoMarketing is a B2B online marketing agency specializing in SEO, PPC, social media, and content marketing. We build the connections that drive B2B business success by creating highly customized programs continuously monitored and adjusted to optimize results in search, social, and content marketing. 

Celebrating over 10 years of client success stories, our organization prides itself as being a true B2B marketing partner. We work with a diverse range of B2B organizations, from technology and software to industrial and manufacturing to business and professional services. 

The scope of work we engage in ranges from purely strategic consulting to comprehensive campaign management across solution offerings and geographic regions. 

We take pride in hard work, expertise, and a focus on exceeding the expectations of our clients. We genuinely enjoy what we do, with a passion for search, social media, and content marketing. 

For more information visit our website, check out our blog, or give us a call today at 1-877-3-B2B-SEO (I-877-322-2736).