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KoMarketing

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Major Brands Considering Startups to Keep Pace With #DigitalMarketing Trends

As marketers look to keep pace with the latest trends in technology and their industry, many of them are turning to startups for assistance. In fact, a new +Association of National Advertisers report titled “Brands Working with Startups” has discovered that approximately one-third of marketing professionals now work with startup companies. http://bit.ly/1X6edYu
A new report has found that approximately one-third of marketing professionals now work with startup companies.
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KoMarketing

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Report: #B2B Predictive Marketers Outperform the Competition

A recent +Forrester Consulting survey commissioned by +EverString found that predictive marketing analytics use correlates with better B2B business results and metrics. Read more: http://bit.ly/1VMKVwB
A recent Forrester Consulting survey commissioned by EverString found that predictive marketing analytics use correlates with better B2B business results and metrics. In fact, the data shows that predictive marketers are 2.9 times more likely than companies that haven’t implemented predictive marketing analytics to report revenue growth at rates higher than the industry average. In addition to …
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Study Finds Title Tag Optimization Not As Significant A Search Ranking Factor

A new study analyzing one million +Google+ search results found there is a very small correlation between title tag keyword optimization and search ranking, among other findings in the report. The study, completed by Backlinko, examined multiple factors including #content (length, number of images, quality, etc.), backlinks and site speed in order to gain insight into what it takes to rank on the first page of Google search results. http://bit.ly/1SqO5so  #SEO  
A new study analyzing one million Google search results found there is a very small correlation between title tag keyword optimization and search ranking, among other findings in the report. The study, completed by Backlinko, examined multiple factors including content (length, number of images, quality, etc.), backlinks and site speed in order to gain insight …
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KoMarketing

General Discussions  - 
 
Data Management Issues Hampering #Marketing Automation Adoption in 2016

Despite the benefits of utilizing marketing automation software, new data shows that marketers are still lagging in terms of adoption. The “2016 MarTech Data Report” from +Openprise has found that two-thirds of marketers do not use a marketing automation platform (MAP). Further, those who have implemented a MAP at their company only report “basic” to “moderate” usage. http://bit.ly/1P0Bacq
The “2016 MarTech Data Report” from Openprise has found that two-thirds of marketers do not use a marketing automation platform.
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KoMarketing

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Why Taking the “Mean Girls” Approach at #Blog Writing Fails

Oh Mean Girls, the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes. Math was not my strong suit. Read more from +Justina Logozzohttp://bit.ly/20v08G0
Learn how having the “Mean Girls” approach when writing a blog causes it to fail and how you can correct yourself before you write.
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KoMarketing

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Study: #Marketers Struggling to Align #Content Strategy With Business Goals

A new study by +Forbes Insights and +PwC reveals many companies are struggling to align content strategies with overall business priorities. The data shows that executives rank brand development (54 percent) as their number one priority, yet only 40 percent identify related content goals, such as differentiating the brand and creating brand advocates, as a priority. Similarly, 46 percent of respondents prioritize customer engagement, yet only 25 percent focus on personalized customer experiences in their content strategy. Check out the rest of the article here: http://bit.ly/1WMMegn
A new study by Forbes Insights and PwC reveals many companies are struggling to align content strategies with overall business priorities.
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KoMarketing

General discussion  - 
 
How Event Technology Helps #B2B Marketers Increase #CustomerEngagement [Interview]

A survey released by Attend and +Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. Read more: http://bit.ly/1PkH3iP
We had a chance to speak to Eric Bisceglia, vice president of product and marketing at Attend, for more insight into B2B event marketing technology.
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KoMarketing

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Optimizing the #CustomerExperience Named Most Exciting #Marketing Opportunity of 2016

According to the “2016 Digital Trends” report from +Econsultancy and +Adobe, 22 percent of marketers consider optimizing the customer experience to be the most exciting opportunity for the year ahead, edging out other areas of focus such as creating compelling content for digital experiences and data-driven marketing. http://bit.ly/1R2fmzG
About 22 percent of marketers consider “optimizing the customer experience” to be the most exciting marketing opportunity for the year ahead.
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KoMarketing

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Miss This One Thing & #B2B Marketers Will Never Demonstrate ROI

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact #SEO and content marketing could have on actual lead generation, and ultimately sales performance. I understand their skepticism. Check out the rest of +Derek Edmond's latest post here: http://bit.ly/1UGybYc
All of the performance metrics in the world won't help demonstrate marketing's impact on B2B sales and revenue if this one critical element is missing
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KoMarketing

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Email #Marketers Focus on Increasing List Quality and Lead Conversions

Email marketing is a cornerstone of many marketers’ strategies, but new data suggests that there is room for improvement. The “Email List Strategy Survey” from Ascend2 has revealed that 70 percent of marketers would like to increase the quality of their email lists. This was cited as their top objective, followed by increasing lead conversion rates and open rates. http://bit.ly/1PIA74x
The “Email List Strategy Survey” has revealed that 70 percent of B2B marketing companies would like to increase the quality of their email lists.
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KoMarketing

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Boosting Subscriber Engagement Marked as 2016’s Top #EmailMarketing Initiative

Marketing professionals continue to value #customerengagement , and new research shows that they are making it a priority for 2016. The “2016 Market Trends Survey” published by Strong View and +Selligent has found that “increasing subscriber engagement” is the top initiative for email marketers in the coming months, with 34 percent of respondents citing this goal. http://bit.ly/1ZSXhEG
The “2016 Market Trends Survey” has found that “increasing subscriber engagement” is the top marketing initiative for marketers.
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30 #B2B #SocialMedia Tips for 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the +Salesforce 2015 State of Marketing Report, 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. Read more from +Casie Gillettehttp://bit.ly/1PPOqOR
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report, 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. The problem is that while a whopping number of businesses have a …
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(877) 3-B2B-SEO, (781) 209-1989
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B2B Online Marketing | Search, Social, Content
Introduction
KoMarketing is a B2B online marketing agency specializing in SEO, PPC, social media, and content marketing. We build the connections that drive B2B business success by creating highly customized programs continuously monitored and adjusted to optimize results in search, social, and content marketing. 

Celebrating over 10 years of client success stories, our organization prides itself as being a true B2B marketing partner. We work with a diverse range of B2B organizations, from technology and software to industrial and manufacturing to business and professional services. 

The scope of work we engage in ranges from purely strategic consulting to comprehensive campaign management across solution offerings and geographic regions. 

We take pride in hard work, expertise, and a focus on exceeding the expectations of our clients. We genuinely enjoy what we do, with a passion for search, social media, and content marketing. 

For more information visit our website, check out our blog, or give us a call today at 1-877-3-B2B-SEO (I-877-322-2736).