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Links to your website matter. As of today, search engines like Google see links as "votes of confidence," indicating that your website has something valuable to say. As the logic goes, the more and better inbound links you have, the better your website will rank on search engines. For this reason, link building (obtaining links to your website) has been a big industry for many years.

This blogger argues that all that is changing.

#seo   #onlinemarketing   #linkbuilding   #Inboundlinks  
Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help w
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Let's start at the very beginning, a very good place to start!

#socialmedia   #onlinemarketing  
Do you want to make personal connections with your customers? This article shares how your social media marketing plan can improve your customer engagement.
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CHIME IN: This is the featured image for an article about a ballet company. What aspects of the photo make it good to use as a featured image?

(Credit: Tony Spielberg)

#visualcontent  
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It's okay to automate parts of your social media marketing to save time, but balance is important. The #1 tip on this list is vital: maintain human oversight.

Great read.
Automating some of your social media content may be beneficial for both you and your audience, but follow these six tips when you determine your strategy.
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Images are powerful on social media, so don't squander the opportunity when a few tweaks could make your image shine.
Do you create your own images for social media? In this article you'll find three tips to optimize your social media images for better online performance.
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Seasonal articles have value not only for SEO, but for social too!
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Is it time to audit your blog?

#blog   #blogging   #onlinemarketing   #siteaudit  
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TL;DR: The recommended length for meta descriptions is still ~155 characters.

#seo   #onpageseo  
For years, we've suggested a 155-character limit to meta descriptions. As long snippets appear more and more often, is it time to revise that rule?
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Have you taken advantage of the Call to Action button on your Facebook page? It takes less than two minutes to set up! Choose between buttons like Shop Now, Sign Up or Contact Us. Then, reference your admin sidebar to see how many people have clicked your button over the last week.

#facebook   #socialmedia  
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Love #2: Engage first, sell later. #SocialIsSocial  
Drawing attention to your website is like getting one star noticed in the night sky. You need a strategy to go super nova.
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If your business isn't on Instagram yet, it's time. Even if you're B2B! 

Instagram is taking off this year...get onboard or you'll have a lot of catching up to do later.

#instagram  
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Layout changes strike again, this time on #LinkedIn. Here's what you need to know.
Once again, LinkedIn has updated their site. Here are 5 super helpful tips to help you master the new LinkedIn layout, and stop pulling out your hair!
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Have them in circles
59 people
Shelton Mapira's profile photo
Nathan Brown's profile photo
john ducar's profile photo
Left Brain | Right Brain Presents's profile photo
Christian MovieConnect's profile photo
Philip Mercer's profile photo
Gia Volterra de Saulnier's profile photo
Raymond Foster's profile photo
Pemura Digi Arts's profile photo
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Social Media Marketing and Search Engine Optimization Strategies to Grow Your Small Business
Introduction
Knektion exists to empower all individuals and small businesses through Internet marketing education, and to use our knowledge base to implement customized strategies for our clients, to help them achieve their personal and professional goals.

Based in Austin, TX, we focus especially on social media marketing, search engine optimization and blogging.