The medieval alchemist’s goal was to take a raw material and through the use of a catalyst, distill it to its pure essence. In marketing, the raw material is what makes you great. The pure essence is how you benefit your clients. And the catalyst is emotion. The benefit you provide must resonate at an emotional level for potential clients to take action. This is where I work.
- Thunderbird School of Global ManagementMBA
Santa Traditions Around the World | Anthropology in Practice, Scientific...
Earlier this week, I shared a link on Twitter to a piece on Brain Pickings on how anthropologist Margaret Mead suggested we talk to children
Roxanne's Realm: 5 Favorite Vampy Heroines and a Giveaway with Kirsten W...
Vivacious, vampy, vixens. I think one of the reasons I love reading (and writing) paranormals are the awesome paranormal heroines. Combining
Roxanne's Realm: Spotlight and Giveaway with Kirsten Weiss
Riga Hayworth just wants to wrap up her supernatural TV series exploring the magic of New Orleans. But when she stumbles across a corpse, sh
~Book Blast~ Steam and Sensibility by Kirsten Weiss
Sensibility Grey, #1 California Territory, 1848. Gold has been discovered, emptying the village of San Francisco of its male population. Ste
Book Blast: Steam and Sensibility by Kirsten Weiss- Excerpt & Giveaway
Welcome to the Book Blast for Steam and Sensibility by Kirsten Weiss presented by Book Monster Promotions! Yesterday I posted my 4 star revi