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Kirsten Hodgson
Works at Helping professionals and professional services firms to retain and grow existing clients and attract more of their ideal clients. Social media enthusiast, keen runner, skier and wine drinker
Lives in Onehunga, Auckland, New Zealand
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Kirsten Hodgson

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Great article from Ralph Grayden on #contentmarketing
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Kirsten Hodgson

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How to use LinkedIn to increase the success of new business meetings.

There are some great examples of both lawyers and accountants successfully harnessing the power of LinkedIn to grow their practices (if you want to see some, you can download them for free at the end of this post).
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Kirsten Hodgson

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“Our customers have gotten way ahead of our sales efforts. Too often, we’re not even getting invited to the dance.”
The old procurement cycle has broken down.
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A great article from Keith Dugdale This behaviour is driving your clients and colleagues crazy...
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Stop thinking of digital and social tools as being separate from traditional marketing and BD activities. 
The recent results of the ALPMA/Julian Midwinter 2015 Research 'Winning Work in a Digital World' confirmed that law firms are, on the whole, using these tools separately rather than as a way to enhance the success of their existing activities. Unsurprisingly, the study found the top three ways ...
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Have her in circles
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Kirsten Hodgson

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Interesting read.

Deals between EU and North America account for 35% of all cross-regional activity by volume and 38% of activity by value Asia-Pacific businesses prove to be active acquirers.

#asia #pacific #businessgrowth #businessdeals #news
Deals between EU and North America account for 35% of all cross-regional activity by volume and 38% of activity by value Asia-Pacific businesses prove to be active acquirers, pursuing deals totalling $31.1bn in the financial services sector alone However, cross-border M&A into the Asia-Pacific region dropped 20% in volume and 16% in value in the first nine months of 2015 compared to the same period in 2014
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Kirsten Hodgson

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You could be missing out on a trick - find out here a simple way to build your brand with very little extra effort.
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Encouraging lawyers to maximise their use of LinkedIn can provide firms with a large database of contacts, according to Colin Biggers & Paisley's managing partner.
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The Strangest Things Lawyers Have Tried to Bill For
From recording billable hours to explaining fees to clients and reviewing the bill all over again, billing is rarely fun and provides little creative outlet. That is unless you’re doing it wrong.
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Keesal, Young & Logan is First Law Firm to Pass the Legal Tech Assessment

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Kirsten Hodgson

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The recent results of the ALPMA/Julian Midwinter 2015 Research ‘Winning Work in a Digital World’ confirmed that law firms are, on the whole, using digital tools separately rather than as a way to enhance the success of their existing activities.

Stop thinking of digital and social tools as being separate from traditional marketing and BD activities.

They’re not.
The recent results of the ALPMA/Julian Midwinter 2015 Research 'Winning Work in a Digital World' confirmed that law firms are, on the whole, using these tools separately rather than as a way to enhance the success of their existing activities. Unsurprisingly, the study found the top three ways ...
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Kirsten's Collections
People
Have her in circles
347 people
Strategic Consulting & Training's profile photo
Donna Crawford's profile photo
Mark Shapiro's profile photo
Marshall Walker - LinkedIn Tutors's profile photo
Jeff Barber's profile photo
Jacob Patriyuk's profile photo
Tom Skotidas's profile photo
Craig Connelly's profile photo
Jeremy Sutton's profile photo
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Professional services marketing specialist
Employment
  • Helping professionals and professional services firms to retain and grow existing clients and attract more of their ideal clients. Social media enthusiast, keen runner, skier and wine drinker
    present
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Gender
Female
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Tagline
Specialise in professional services and law firm marketing - helping firms to retain and grow existing clients and attract the right kinds of new clients
Introduction
Professional services and legal marketing specialist. Help firms retain and grow existing clients and attract the right new clients. 

I love running - not particularly talented but can keep going for ever. 

I also love NZ. Moved here from the UK a few years ago and think the lifestyle is fab. 
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Currently
Onehunga, Auckland, New Zealand