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Kirk Williams
79 followers -
Because you can never learn too much...
Because you can never learn too much...

79 followers
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Kirk's posts

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Ever longed for Easy Button in Google AdWords for excluding Mobile Apps in your GDN campaigns? It’s here!

Read this post to learn how: https://zatomarketing.com/blog/exclude-mobile-apps-google-adwords-easy-way/

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Intimidated by building thousands of text ads with the forced Expanded Text Ad migration coming October 26?

Don't be! Here is my step-by-step guide for rapidly changing over your entire account to ETAs.

http://zatomarketing.com/blog/speedily-add-expanded-text-ads-into-adwords-account/

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If you have been wondering about the new Google Shopping GTIN requirements, then look no further! Here is new information from today's Google Hangout on these upcoming requirements:

http://zatomarketing.com/blog/google-shopping-gtin-requirement-explained/

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I've been nominated to appear in the Search Marketing Madness tournament for Best PPC Manager. Would love your vote! http://www.ppchero.com/welcome-to-search-marketing-madness-2016/

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Enjoy this 4800 word step-by-step guide to setting up a PPC ecommerce account. Great cheat sheet to use for future builds, or training resource for newbs!

http://www.ppchero.com/the-beginners-guide-to-a-full-ppc-account-setup-for-smb-ecommerce-clients/

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Go check out my PPC Pricing Debate slides & links to great pricing articles from my State of Search presentation last week: http://bit.ly/ppc-pricing Continue thou & learn!
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It's hard to know if your business (or potential client) is ready for PPC. Here are some tips I shared on Moz to consider when weighing whether or not to take on a new PPC client.

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Interested in learning more about the Amazon Text Ads beta? Here is my introduction to it as well as Setup guide (post summary: it's super easy!):
#ppc   #amazon  

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My latest post might be helpful for you if you are considering jumping out into your own small business (though it's geared specifically for those in Search Engine Marketing).
http://www.ppchero.com/going-it-alone-should-you-become-an…/
#ppc   #smallbusiness   #entrepreneur  

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Giving Bing Shopping a Try? Read This First.

If you are in e-commerce PPC you've probably heard about Bing Shopping coming out of Beta for all advertisers in the US. I'm exceptionally happy about this, but there are a few things to be aware of as you begin using it. Read about them here: http://zatomarketing.com/blog/giving-bing-shopping-a-try-read-this-first/
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