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Kirk Williams
77 followers -
May the auctions be ever in your favor.
May the auctions be ever in your favor.

77 followers
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Ever received a hard cost and traffic estimate for your account from a completely new PPC agency?

There's a good chance it was completely inaccurate!

Here's why: https://zatomarketing.com/blog/letter-prospect-hard-ppc-traffic-estimates-misleading/
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In this post, we take a look at the Match Type Segmentation strategy we employ in our clients, and how it will be affected by the most recent Exact match change by Google.

https://zatomarketing.com/blog/match-type-segmentation-wins-with-googles-exact-march-matchness-update/
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Ever longed for Easy Button in Google AdWords for excluding Mobile Apps in your GDN campaigns? It’s here!

Read this post to learn how: https://zatomarketing.com/blog/exclude-mobile-apps-google-adwords-easy-way/
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Intimidated by building thousands of text ads with the forced Expanded Text Ad migration coming October 26?

Don't be! Here is my step-by-step guide for rapidly changing over your entire account to ETAs.

http://zatomarketing.com/blog/speedily-add-expanded-text-ads-into-adwords-account/
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If you have been wondering about the new Google Shopping GTIN requirements, then look no further! Here is new information from today's Google Hangout on these upcoming requirements:

http://zatomarketing.com/blog/google-shopping-gtin-requirement-explained/
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I've been nominated to appear in the Search Marketing Madness tournament for Best PPC Manager. Would love your vote! http://www.ppchero.com/welcome-to-search-marketing-madness-2016/
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Enjoy this 4800 word step-by-step guide to setting up a PPC ecommerce account. Great cheat sheet to use for future builds, or training resource for newbs!

http://www.ppchero.com/the-beginners-guide-to-a-full-ppc-account-setup-for-smb-ecommerce-clients/
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Go check out my PPC Pricing Debate slides & links to great pricing articles from my State of Search presentation last week: http://bit.ly/ppc-pricing Continue thou & learn!
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It's hard to know if your business (or potential client) is ready for PPC. Here are some tips I shared on Moz to consider when weighing whether or not to take on a new PPC client.
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Interested in learning more about the Amazon Text Ads beta? Here is my introduction to it as well as Setup guide (post summary: it's super easy!):
#ppc   #amazon  
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