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Kirk R Gray
Works at SAE Institute
Attended The Art Institute of Pittsburgh
Lives in Miami, Florida
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Kirk R Gray

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if you're recruiting via social media...you'd better be listening
by kirk r gray this one is a bit off topic for this blog, but i felt the need to communicate about it, because social media is a channel that email marketers either fight with or compliment. if you're using social media to recruit anything - customers, opin...
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The Choose Your Own Android Smart Watch Giveaway - Take Your Pick From The Hottest Android Watches: The Moto 360, The Samsung Gear 2, And The LG G Watch R
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I still tell time based on the sun's position. Haha
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hack a hack for better adaptive designs
by kirk r gray every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil down your messages to the first r...
by kirk r gray every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil d...
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you're a b2b markeketer, you don't need to worry about gmail - right?
by kirk r gray wrong! recently i came across this statistic: "more than 5 million business have gone google" 1 . i started thinking that if “i am one of those ‘businesses’ that have gone google”, and use google apps for my email, then other businesses do to...
by kirk r gray wrong! recently i came across this statistic: "more than 5 million business have gone google"1. i started thinking that if “i am one of those ‘businesses’ that have gone google”, and use google apps for my ...
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crafting your email marketing strategy - part five: meet with yourstakeholders
by kirk r gray we've looked at nurture , exhausted content , adaptive design , and personalization ... so what's next? it's time to look at development and execution refinement. we know what we want to say to our customers about our product - the elevator p...
by kirk r gray we've looked at nurture, exhausted content, adaptive design, and personalization... so what's next? it's time to look at development and execution refinement. we know what we want to say to our customers about...
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start-ups and email - you might want to check that again
by kirk r gray last night i got an email from a start-up, the basic concept of the company and the product seem like a great one. but for me there was two things that stood out that which made the message lose all meaning for me. find out why... sending out...
by kirk r gray last night i got an email from a start-up, the basic concept of the company and the product seem like a great one. but for me there was two things that stood out that which made the message lose all meaning for...
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my choice of technology is impacting more than i thought
i would classify myself as a tech-nerd... there i said it...and the journey to this conclusion starts with the acceptance of this reality. as i was walkng to breakfast this morning brainstorming for this blog post i had this aha moment... i'm a tech-nerd. b...
i would classify myself as a tech-nerd... there i said it...and the journey to this conclusion starts with the acceptance of this reality. as i was walkng to breakfast this morning brainstorming for this blog post i had th...
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Kirk R Gray

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google promo-tab images can change your message
by kirk r gray since i last blogged, i've relocated to and started a new job in miami. this opportunity is full of exciting opportunities and challenges and i'm loving. in addition to work, i'm assimilating to life in the warm climate of south florida. (fyi...
by kirk r gray since i last blogged, i've relocated to and started a new job in miami. this opportunity is full of exciting opportunities and challenges and i'm loving. in addition to work, i'm assimilating to life in the war...
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hack a hack for better adaptive designs
by kirk r gray every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil down your messages to the first r...
by kirk r gray every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil d...
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While I'm a fan of adaptive design, I think the most important things with articles like this is, (1) test, test, test, (2) it's important to know the mobile make up of your audience, (3) know the audience you're speaking too, and (4) you're campaign - if your reader can execute everything with the email it's golden...but if they go to a non-mobile friendly landing and that time spent coding is for nothing.
 
Responsive Email Design Significantly Increases Conversion Rates - Case Study
We tested an old style HTML template vs. it's responsive replicate. Check out our findings!
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Using mobile devices, Wearable Technology and Augmented Reality
Recent advances in mobile devices, wearable technology and augmented reality (AR) offer some exciting opportunities for your students. This article discusses how using these technologies will support their learning and performance needs.
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your email sucks: when good design goes bad
it's been a while since i could post a "your email sucks" post, either people are reading my blog or people are getting better training on email design and coding. for vanity sake, i'm going with people are reading my blog. this week though i got one that i...
it's been a while since i could post a "your email sucks" post, either people are reading my blog or people are getting better training on email design and coding. for vanity sake, i'm going with people are reading my blog. t...
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People
Have him in circles
86 people
Glynn Cosker's profile photo
Rachel A. Adler's profile photo
John Linehan's profile photo
Shauna Carlson's profile photo
Todd Miller's profile photo
Jessy Martinez's profile photo
Rachel Baehr's profile photo
Deborah Wright's profile photo
Robin deLisser's profile photo
Communities
19 communities
Education
  • The Art Institute of Pittsburgh
    Digital Design/Interactive Media, 2011
    Digital Design Diploma - Photoshop - Illustrator - Dreamweaver
  • University of Phoenix
    Business Mgmt/Marketing, 2007
    Business management courses Marketing courses
Basic Information
Gender
Male
Other names
Kirk Gray, Kirk R Gray
Links
Story
Tagline
This is probably the Kirk you're looking for...
Introduction
Just a little about me and the adventures I have. I'm more active on Facebook and Twitter, but come here sometimes too.
I'm an email marketing professional, so I tend to rant sometimes about that.
Bragging rights
I'm a Google Glass Explorer... been to disney world over 125 times since 1996
Work
Occupation
email marketing
Skills
e-marketing strategy • campaign design and optimization • market segmentation & expansion strategy • corporate leadership • business development • b2b & b2c • client/member retention, acquisition, & engagement • revenue generation & savings • analysis • forecasting • budget control • reporting • creative initiatives • goal setting • performance management • engagement • web design & improvement • publication development & production • database management (CRM) • benchmarking • communications • presentations • vendor management • streamlining • problem solving • sales team empowerment & equipment • deliverability issues & optimization
Employment
  • SAE Institute
    Email Marketing Manager, 2014 - present
  • American Public University System
    Interactive Marketing Manager, email, 2012 - 2014
    Interactive Marketing Manager, Email: directly responsible for the day to day email operations of student recruitment campaigns, communications for events, student retention campaigns, and other types of communications for one of the nation's premier online educators. Developed new email work flows within ExactTarget Implemented responsive templates for student recruitment and retention campaigns Established a highly successful newsletter campaign for a series of blogs operated by the university to cross promote awareness and to drive student applications through non-conventional channels Instrumental in developing the student life-cycle email communication flow – serving as lead for email best practices, deliverability, and for optimization Designed, developed, and executed stand-a-lone emails for the marketing/student outreach programs as well as the day-to-day operations of ExactTarget for the university Collaborated with the university's creative design unit for best practices in email production, design, and coding - as well as hand-coding from psd design files for deployment Served as a primary point of contact for the university's communication audit committee while developing university-wide usage, design, and best practice guidelines for our primary form of communication - email - for AMU, APU, Hondros College of Nursing, and APEI communications Major Accomplishments: developed re-engagement campaigns directed towards dis-enrolled students that increased re-enrollments by 75%; developed engagement campaign, in addition to the welcome/nurture series targeting students who had applied but had not yet enrolled in any courses which resulted in an average 300% increase in course registrations.
  • Webs, Inc
    Email Marketing Manager, 2011 - 2012
    Email Marketing Manager: directly responsible for re-launching and streamlining email communication to Webs’ customers, including lifecycle, sale communications, monthly newsletters and new product releases for all products – website production, CRM product and Pagemodo (product to develop customized Facebook fan pages). Developed winning email templates from considerable a/b testing for both Webs and Pagemodo to include email marketing best practices and audience specific tactics Content expert for all newsletters and information communicated to customers, including blog posts, marketing creative Continual market research for competitor life cycle emails, promotions and other communications. Implemented and tracked “customer touch” strategy to reduce the number of touches a client has from Webs in any given scenario greatly reducing complaint and unsubscribe rates for emails while streamlining social media efforts/duplication Monitored social networking sites – Facebook, Google+, Twitter - for performance, complaints, concerns, suggestions and other trends while developing appropriate tactics to address or damage control Designed assets for marketing campaigns – content, creative design, layout and coding – along with analytics for performance and cross promotion of products and services Facilitated timely delivery of creative assets from design team (for applicable products) to ensure deadlines and launch dates were met Maintained lists of current trends within social media outlets and professional bloggers for upcoming trends in all e-marketing circles Strengthened vendor relations and contracts Contributed to SEO and SEM tactics for Webs – keywords, creative design, advisory Major Accomplishments: launched new product life cycle email campaign for Pagemodo (customized Facebook fan pages for businesses), and developed winning campaigns that resulted in the two highest revenue generating days of 2011 in the course of three months.
  • Military.com
    Marketing Manager, Member Communications, 2009 - 2011
    e-Marketing Specialist, Member Communications: realize outstanding performance through development and drive of e-mail marketing member communication program for optimal open rates, as well as oversight of newsletter production and communications to a membership of more than 10 million members, using a combination of 26 newsletter templates/segments, numerous solo campaigns, and partner offers. Surpassed goals for insurance, education and VA Loan lead revenue through the optimized creative and development of best practices Key contact for email monitoring system/consultant, ReturnPath, resulting in resolution of numerous and wide-ranging issues, implementation of new tracking procedures, data procurement, and new optimization methods Built email with in-house content management system, editing html as required and using html editors. Scheduled client and house advertisements/promos using Google’s DoubleClick (aka dfp for publishers or dart) Acted as liaison for individual client contacts for optimization of client creative and “military voice” consultation and best practices Interfaced with multiple stakeholders - sales, content, news, advertising, ad-operations, social media and video teams to communicate breaking news stories, web content and key military events Interfaced directly with Divisional V.P. as well as content managers and senior editorial staff to discuss and report on marketing initiatives as well as develop new product offerings and strategy Major Accomplishments: used new ad placements and best practices to drive education lead traffic/volume resulting in a significant increase of quality leads sold to educational institutions; design of new newsletter templates resulting in a 30% increase of traffic to the website and high 90% reader engagement and increased revenue; implementation of third party pixel tracking resulting in better member insight – doubling the number of mobile readers from 13% to 26% in less than a year opening up potential new revenue streams for client to target those members.
  • Monster Government Solutions
    Marketing Manager, 2008 - 2009
    Marketing Manager: participated in creation of high-impact marketing strategies for federal, state, local, and education verticals. Drove policy and creative development of winning e-marketing program that included execution of vertical-specific e-campaigns, email blasts, and campaign landing/splash webpages; using client database of more than 50,000 names. Designed e-campaign pieces for webinars, as well as events, and executive round tables; drafted fresh collateral for product and service offerings and provided CRM (Salesforce) maintenance and support. Worked across all business units - federal, state and local government, and education sales teams as well as corporate marketing and business groups for email list development and growth strategies. Major Accomplishments: re-launched and managed website, that included web-lead generation capabilities, improved user experience, and further site enhancements to include optimization and alignment of weekly e-marketing campaigns designed to build brand awareness of Monster Government Solutions and position the unit as a thought leader.
  • College Board
    2003 - 2009
    Marketing Associate (2005 – 2008): demonstrated exceptional leadership through execution of sales, marketing, and data management programs while controlling annual (departmental) budget of $250K. Optimized new client announcement program. Oversaw collateral inventories and fulfillment for 6 regional offices, sales representatives, multiple national conferences and trade shows, and contributed to collateral development. Developed multimedia software demonstrations, engaged in large-scale marketing campaigns, performed creative design for internal campaigns, and tracked and reported campaign metrics. Major Accomplishment: conducted a CRM data cleansing project, which included verification and input resulting in significant system improvement, policy and procedure development, more effective customer contact tracking capability, general corporate adoption, as well as improved opportunity discovery and significant cost savings. Administrative Associate, Office of International Education (2001 – 2005) provided administrative and logistical support for sponsored conferences and seminars and Department of State sponsored advisor-training programs while managing budget in excess of $2mil. Developed marketing outlets, designed and produced marketing materials and PowerPoint presentations, and participated in production of online and print publications.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Miami, Florida
Previously
Washington DC - Warrenton VA - Alexandria VA
Contact Information
Home
Mobile
+1 202-230-4736, +1 305-985-1974
Email
Address
680 NE 64th St Apt A209 Miami, FL 33138
Kirk R Gray's +1's are the things they like, agree with, or want to recommend.
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The 2048 app is a fun, addictive and a very simple puzzle game. Join the numbers and get to the 2048 tile!HOW TO PLAY: Use swipe to move the

I had the pleasure of going to Harry's last night for the first time, and plan on going again. The atmosphere is inviting and inviting. The menu is simple and complex in it's nature with many selections for any with with a simple palette or a complex one. The pizza is wood fired and the oven adds to the inviting atmosphere of the place as a whole. I didn't actually have the pizza, having read a review on Thrilllist about the polenta fries - which were tasty and unique. Think of a deep fried corn bread, but in thick cut home fry style. I am told the spicy catsup is a great pairing but I actually preferred to pair it with the sauce that came with the meatballs that I ordered. Speaking of the meatballs are excellent - densely packed with meat, no filler and yet they prepared them in such a way that they were still tender and easily cut with a fork. Surprisingly enough, the texture and taste at first sent me back to childhood because they had this Chef Boy-R-Dee texture and flavor, but the more I ate them the more pronounced the other flavors and attention to them came through in the combination of meats used. I highly recommend this place and plan to frequent it again.
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Public - 4 months ago
reviewed 4 months ago
Went there for the first time this weekend. I've been longing for good Dim Sum since leaving DC, and had actually been told that "carted dim sum" wasn't a thing here in Miami. Boy are they wrong, this was great and just about as good as we had in DC. We got there and was one of the first tables to be seated, everything was freshly prepared, and tasted great! The service was good, and it was the typical dim sum place - "try it, it's good you'll like it" but not overly pushy. Three of us ate for around $50.00, which is on par with the prices we paid in DC, and we got a lot of different pieces and plates. Ranging from dumplings to spring rolls and others. I'll be back soon and often!
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Public - 5 months ago
reviewed 5 months ago
Since moving to Miami, I've gone here twice! I'm not one for regular bbq, I like dry rub and this place has it. They have a great atmosphere, service is prompt and friendly. Don't be afraid to ask for what you want, for me each time I've been I've asked for an additional dry rub for my brisket and without fail they bring it out. The last time I was there they even had a great berry cider - talk about that sneaking up on you! Parking is easy, and the food is great. It's one of my go to places in Miami.
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Public - 5 months ago
reviewed 5 months ago
7 reviews
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Another of my favorite places here in Miami. I've been a couple of times, and haven't been disappointed yet. The service is always spot on, and great. Even though it's a small place, they don't rush you to turn the table, which is a blessing in such a cozy location. The portions are big, each time I have gotten the steak and fries (the fries are really good btw) and I've only been able to eat about 1/2 of it - "free lunch" the next day folks! Go early, this place is in high demand, and each time I've walked in on a Friday night around 6pm and been seated right then and there, only too look up 20 minutes later to say "we got here at the right time". You won't be disappointed. This is a go to place in the up and coming neighborhood of Upper Eastside.
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Public - 5 months ago
reviewed 5 months ago
Public - a year ago
reviewed a year ago
Public - a year ago
reviewed a year ago