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Kirk Gray
97 followers -
This is probably the Kirk you're looking for...
This is probably the Kirk you're looking for...

97 followers
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Kirk's posts

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ever wanted to include a progress bar - and didn't know how?
by kirk r gray recently, i was asked to develop an email that would show a student how they were progressing in a class. it was a challenge that i had to do some thinking over since i knew i didn't want to upload a bunch of graphics. i had to develop an alt...

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subject lines just don't drive opens
by kirk r gray good subject lines drive good open rates, but have you thought about what other insight you can get about your subscribers from their open - even if they don't click? i've not blogged in a while but thought i'd share this with my readers. tod...

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a great example of customer loyalty and engagement email
by kirk r gray customer loyalty is easily nurtured through email marketing. all of us as professionals do it - it's part of the job. but this morning, i got one that really wowed me. the subject line (take $7 off) isn't that great of an offer, but it's not ...

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marketers need data ethics - consumers need data management skills
by kirk r gray i recently read an article on huffington post entitled, " the dark side of free gum ." it not only excited me, but it scared me. i felt excitement because of "data, data, data" and i was scared because of "data, data, data". that said, i enco...

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if you're recruiting via social media...you'd better be listening
by kirk r gray this one is a bit off topic for this blog, but i felt the need to communicate about it, because social media is a channel that email marketers either fight with or compliment. if you're using social media to recruit anything - customers, opin...

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google promo-tab images can change your message
by kirk r gray since i last blogged, i've relocated to and started a new job in miami. this opportunity is full of exciting opportunities and challenges and i'm loving. in addition to work, i'm assimilating to life in the warm climate of south florida. (fyi...

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hack a hack for better adaptive designs
by kirk r gray every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil down your messages to the first r...

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hack a hack for better adaptive designs
by kirk r gray every email marketer knows that real estate on mobile devices is at a premium. we have limited space to successfully communicate the what and how of our messages. limited screen real estate means you can boil down your messages to the first r...
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