Sweepstakes, contests and giveaways are becoming increasingly popular amongst authors vying for the attention of potential readers and book lovers. In this guest post by Writer’s Relief, you’ll get some helpful tips on how to make your contest a winner!
For self-published or traditionally-published authors alike, marketing is a key aspect of the book writing process.
Unfortunately, it’s also one of the toughest.
Getting your book out there into the minds and, hopefully, the hands of readers can take tremendous effort and dedication—so why not make it fun?
We’re here to help you creatively and enthusiastically host a book contest or giveaway!
9 Tips To Host A Book Contest
To start, let’s look into the two different types of contests you can host:
Sweepstakes contest: With a sweepstakes, the winner is chosen at random.
Skill-based contest: With skill-based, the winner is chosen based on talent.
For book giveaways, it’s easiest to do a sweepstakes, and it’s also more likely that people will participate.
1. What’s your objective?
First things first: what does success look like? Before diving in, make sure you have an objective in mind.
It will be difficult to determine if your contest was successful, if you haven’t first established what you are trying to achieve.
Here are a few possibilities:
Increase awareness of your new release.
Increase newsletter subscribers.
Increase social media followers (Facebook fans, Twitter followers, etc.).
Increase sales of your book.
Once you have zeroed in on the results you hope to get from your contest, you are in a much better position to structure your contest in a way that will help you attain them.
Read more at: http://www.yourwriterplatform.com/how-to-host-successful-book-contests/
Ready to solve the “What do I blog about?” puzzle, once and for all?
To do so, we need to lay a little groundwork.
Before we can think about creating amazing content, we need to know three things first:
1. Who is your audience or the intended consumer of your content?
2. How do your passions, interests and talents intersect with the wants and needs of this specific group of people?
3. And finally, what are your goals or the results you wish to achieve?
Your answers to each of these questions will direct the quality and the focus of the content you create for your blog going forward.
Not only will you consistently be able to craft compelling, entertaining or educational content that speaks directly to your audience, but you’ll actually find it easy to do so.
Let’s dive a little deeper into each of these areas below... (for more: http://www.yourwriterplatform.com/blog-post-ideas-for-writers/)
A Media Kit is one of the fastest ways to improve your book marketing, launch, and media exposure.
Join Joan Stewart (also known as "The Publicity Hound") and Joel Friedlander (The Book Designer) on Thursday, March 19th at 4pm EST for a FREE webinar, walking you through each element of your media kit.
The webinar will be packed with instruction on the fundamentals of creating a killer Media Kit.
So make room on your schedule. Here's the link to register for the webinar: http://bit.ly/1xzNl5j
Like all webinars, seating is limited, so go over and grab your space now.
(Even if you can't make it on Thursday you should register because they'll be sending out a link to a replay on Friday.) :)
Back with the second installment in this three part series on book launch pages, Ben De Rienzo and the Booklaunch.io team outline the key ingredients to make your book page sizzle!
Want to start marketing your book in less than 10 minutes?
I’ve asked Ben De Rienzo, co-founder and designer at Booklaunch.io, to share his expert tips and insights on how writers can use this one simple tool to build buzz and drive their book sales–and it can be set up in minutes.
Want to know what it is? Keep reading! :)
- University of AlbertaBachelor of Commerce DegreeBusiness & Marketing
- University of AlbertaBachelor of Arts DegreeAnthropology & Psychology
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